Jack Miler
Jack Miler 16 December 2020

5 Important Principles of Developing an Augmented Reality App

According to Statista, by 2022, the AR and VR market is expected to reach a market size of 209.2 billion U.S. dollars. Before integrating AR, here are five basic principles for a successful app.

Industries like gaming, education, healthcare, real estate, marketing, retail, and manufacturing will invest the maximum in augmented reality technology.

To ensure flawless implementation and smooth working of your mobile application, you need to keep few things in mind. Here are five important principles that you need to consider while designing, developing, or integrating augmented reality into your mobile business app.

What is AR Design?

VR is a kind of self-explanatory term. But what about augmented reality(AR)? This is where most people get confused. The difference between AR and VR design is pretty simple. Augmented reality (AR) is an enhanced version of the real physical world achieved with the help of digital visual elements, sound, or other sensory technology. Many popular apps we use today integrate AR design for a better user experience.

Instagram and Snapchat are the best examples of apps that are benefitting from AR design. When it comes to editing images and selfies, imposing digital costumes, applying makeup, changing the face, and modifying voice are all examples of AR design.

Know Your Audience

Before developing AR-based apps, the first thing you need to keep in mind is your industry and your target audience. Simultaneously, it would be best to understand the audience's choice and preference with the demographic factors like location, age group, and profession.

Many experts agree that the features of your augmented reality application should be around these factors. For example, while targeting the younger audience, you need to focus more on graphical representation and content briefing. At the same time, you will share the information related to your product and service interactively with millennials.


Augmented reality opens an ocean of opportunity for you. You have to find out your purpose for developing an AR app or integrating it into your mobile app development. You can let your target audience experience your products or services over the virtual platform to understand better.

Here, defining the objective of building an AR-based app plays a significant role. It would be best if you kept integrating such new technology at the top of your list before development. After evaluating the purpose of development, you should move further with your augmented reality app development process.

Designing Flawless UI/UX

Consult the app development company, engage with them, discuss your intention, and research the target audiences. This will help them to design a flawless UI/UX  of your mobile app. You'll have to decide the correct app flow and activities that the client will perform to utilize the application's versatility. Once that procedure is streamlined and refined, the developer can make a necessary arrangement for making the application.

Be State-of-the-Art

This is the part where most entrepreneurs fail to attract their target audience. AR and VR are relatively new technologies to utilize in mobile applications. However, it comes with a wide range of opportunities to experiment.

It is essential for you to ensure the app's uniqueness with its features and has the 'much-needed' essence of creativity to attract and engage your target audience. Engaging more audiences will gradually increase the popularity of your application.

Real-Time Testing

Last but not least, once you have completed the development part and plan to launch your AR-based mobile app, let testing be the priority. You should test the application by keeping yourself in the shoes of a user. Regular testing will help you to identify the errors and fix them by making it more user-friendly.

With proper implementation of AR technology, you can take your mobile application to a new realm. However, it is also vital that you check whether you need AR, as it is not only about developing. Also, it needs a constant check for better progress. Talk to AR app developers for more detail. 

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