Article

Jody Edgar
Jody Edgar 2 March 2021

7 Reasons Why a Dedicated Server Hosting is Best for Online Business

Whether it's something you read on a Shopify blog or heard from successful online entrepreneurs, it pays to get to learn more about dedicated server hosting and its benefit to your online business.

If you have an online business, you surely want to expand and stand out from the competition. By doing so, you gain access to broader traffic, thus, increasing conversions and sales. That drives your profit trajectory forward and thereby sustaining your business in the long run.

One of the reliable ways to gain an online advantage is to have a dedicated server hosting, otherwise called, dedicated server or managed hosting service. Just like Shopify, it is a completely hosted ecommerce solution for every business.

It means that every brand seen on the platform is full-hosted on the Shopify server. Those who are choosing Shopify can benefit in a lot of ways. To understand more about Shopify, read the Shopify blog. Now, what is a dedicated server, and how does it boosts competitive advantage?

Here we go.

What does Dedicated Hosting Mean?

Dedicated hosting is an internet hosting option in which organizations reserve a digital space for serving the needs of a client. It's like a real estate investor leasing a building to a customer for online transactions. Among the most popular servers are Siteground and BlueHost. Each has special features and functions.

The hosting not only renders the server equipment but may also provide technical, administrative, security, and other services. 

For example, a social media platform like Instagram provides most of the services you need to use the platform however you want.

I say most because there a certain services, like scheduling Instagram Stories, for example, that Instagram doesn't allow. 

Man using stylus pen for touching the digital tablet screen

This is where dedicated servers come in handy. For the sake of example, if you were somehow able to get complete control over your Instagram server, you could create and use features (like schedule Instagram Stories) unavailable to people using Instagram's shared servers. 

If you take this example and apply it to set up a website for your online business, a dedicated server delivers a more flexible arrangement for the client. That is because it provides the host total control over the server, software, and security systems. More often than not, dedicated hosting can be budget-friendly, especially for starters.

Benefits of Dedicated Hosting

In the following paragraphs, let's take a look at the seven compelling reasons why dedicated server hosting is best for your online business.

Take Advantage of Increased Security and Control

How would you feel if a separate entity gains access to all your data? For sure, you'll drown in anxiety and fear. That could mean the end of your business, which you've worked so hard to start and scale-up. While such a scenario could benefit a business in some way, some companies in regulated industries make sure that no third parties access their data.

By installing and maintaining a dedicated server, you have the opportunity to integrate the highest level of security provided. If your security goals surpass the average public cloud, dedicated hosting lets you control the safety and stability of your website, app, and data. Again, you can only do this if you have a dedicated server.

Yes, it matters to appear like a control freak these days to build security and make your operations as smooth as possible. If your customers and prospects don't see that, they'll turn to other platforms. That means a significant loss to your business. That is why always make sure that no issues will derail your efforts so you can get the results you want.

No Need for an Overhead Hardware Investment

Once you subscribe to a dedicated server hosting, you no longer have to worry about hardware upfront or to pay for repairs and maintenance. You will just pay a monthly or quarterly fee and leave such tasks to the hosting company. That's their role so you can focus on providing the best content for your customers.

Moreover, dedicated hosting does not only provide you relevant services but is also responsible if ever the equipment fails. Your organization can manage all the procedures on the server, but someone else is working for the upkeep and monitoring.

Experience Dedicated Bandwidth and Resources

There are a lot of downsides if you're attached to shared hosting. Because the resources here are shared among multiple sites or apps, the availability of bandwidth or processing power is also limited. If one app drains the entire power, then you have to wait for the shared hosting to recover. This is not good if you want to make the most out of your online business.

The only solution to that? Subscribe to a dedicated server hosting. You'll have different packages to choose from, depending on your available resources and business' needs.

You are in Control of Your Online Destiny

Managing your hosting puts your company in control of your online trajectory. You can customize things up exactly as you want them. Because you run on a plan, expect some incredible surprises in any month. Every fundamental resource that you need is already there, and your team can just organize and optimize them to achieve desired results.

With a dedicated server, your performance can go a long way. The more optimization practices your company integrates, the better. The good thing about this? You get actual results from the subscription fee you paid for your chosen plan.

Take note, however, that your hosting should align with your business rules and values. Don't expect to accomplish high-end results if your online server is incapable of meeting the standards of your business model. That is why make sure you offer quality service to your target traffic and help them get the best possible experience.

You Can Always Scale-Up to Meet Your Growing Business

If your online business grows, you don't have to worry about scaling up your platform. With dedicated server hosting, you can always upgrade to their bigger plans. Of course, you need to pay higher fees, but the features you get are more advanced, just as your growing business demands.

Once you upgrade and pay the costs, your hosting will handle all of the procedures and generate the needed resources. Along with this, you can also order more bandwidth and abundant system resources once your stocks are maxed out.

Having a dedicated server is also one way to ensure your hardware's capability of holding and sorting your business' growing data and resources. You can even manage your email marketing processes. Again, all these are only possible if you have a dedicated server, not a shared platform.

Prevents IT Headaches Caused by Unreliable Systems

If you're using an overloaded server, there will be a lot of technical and administrative issues, both for you and your visitors. That will negatively impact engagement and force third-party websites to charge you. Your ranking on search results will also dramatically drop. Because of that, your site should be technically-proficient.

Buying a dedicated server hosting plan is one of the best ways to do that. By doing so, you can have all the critical opportunities need for boosting search traffic and social media referrals. It also helps you give the best possible experience for your traffic and eventually convert them into rabid customers.

Maro Post
Maro Post

Maropost’s deliverability is unparalleled! With over 65 years of experience combined, our team of deliverability experts monitor each Maropost account and provide one-on-one guidance, including IP warm-up during onboarding to achieve the highest level of deliverability.
visit us: <a href="https://www.maropost.com/">Maropost</a>

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