Analytics: Understanding The Whole Picture Many client-side marketers find that despite latest analytical methodologies, they still feel unable to apply this information to real-world market development. William Yates 22 January 2016 Read more
Robots Are Doing What Now? Fire up the Waiter, Turn on the Teacher…it's Time for the Robot Work Day. Alexis Ternoy 22 January 2016 Read more
Facebook Rolls Out Live Videos, Is This Bye Bye For Periscope? Periscope might start getting worried - Facebook has been gradually releasing a new live video design on iPhone and Androids. Claire Trevien 21 January 2016 Read more
The Next Paradigm Shift In The Field Of Market Research Can Be Expressed In Three Words: Pay Your Selfie Online survey companies help marketers get their hands on data. Survey Monkey (1999), Qualtrics (2002), Google Consumer Survey (2012) and Survata (2012). Yewande Odusanwo 21 January 2016 Read more
2016 Trends: How Brands Should Leverage Customer Data Some ideas on how to tackle the customer data challenge in 2016… Martin Wallace 21 January 2016 Read more
What The New EU Data Laws Mean For Multi-Unit Retailers With the agreed reform set to arrive in the spring, what exactly will new EU data protection legislation mean for your marketing department? Jennifer Trenery 21 January 2016 Read more
China Digital Strategy For The SME Summarized How does an SME, with no prior or limited exposure to the China market, use digital strategy to reach realistic goals? Ernie Diaz 20 January 2016 Read more
How To Survive The Ad Block Armageddon One of the biggest misconceptions about ad blocking is that this is a debate over whether or not users should see ads. Eli Mandelbaum 20 January 2016 Read more
What Will The World Look Like In 2016? 'Sofie's Crystal Ball' The year has now kicked off and here are some of my 2016 predictions. Sofie Sandell 20 January 2016 Read more
3 Ways Companies Use Real-Time Insight To Accelerate Growth Forbes recently published an article titled “16 Marketing Predictions For 2016 from the C-Suite”, and unsurprisingly prediction #3 related to real-time. Larisa Bedgood 20 January 2016 Read more
Why Is 'Social Media Sampling' A Win-Win Scenario? For manufacturers of FMCGs, product sampling has endured as a tried and tested method of introducing new products to customers and potential customers. Stuart Sankey 20 January 2016 Read more
Applying The 80/20 Rule To Your Content Creation And Promotion Strategies When you create content, how long do you spend (on average) creating it, and how much time do you spend promoting it? Sujan Patel 19 January 2016 Read more
User Generated Content A recent survey of 2,000 consumers by Headstream found that 66% of people prefer to hear brands' stories from "real people". Mike Owen 19 January 2016 Read more
First Impressions Dropping When Researching Motor Insurance Providers Global Reviews conducted two different research studies to assess how Australian's are researching motor insurance online. Read our findings. Suzy Coulson 19 January 2016 Read more
Online Consumer Expectations For 2016 Some current trends resulting in the heightened expectations of today's online consumer that all e-commerce brands need to address. Tim Pike 18 January 2016 Read more
Cutting The Cord 2.0: The WiFi Phone Revolution It is now entirely possible to operate your smartphone on WiFi networks and not see huge losses in quality of service. Alexis Ternoy 18 January 2016 Read more
The Central Dynamics Of A Marketing Equilibrium Competing brands interact with each other all the time, whether by a comparison created by a customer, a similarity in advertisements or promotions, or providing the same offering and benefits. Islam Gouda 18 January 2016 Read more
Storytelling Your Brand To An International Audience Stories bring brands to life and help reach audiences in a profound and enduring way. Sophie Smith 15 January 2016 Read more
Is Less More For Twitter? What Increasing Character Limit Means For Marketers Twitter announced that they're working on a change for this 'short and sweet' style of social media content: increasing the character limit to 10,000 characters. Olivia Allen 15 January 2016 Read more
The Future Of Mobile Is Today, Is Affiliate Marketing Being Left Behind? Mobile has elevated consumers' expectations about how they are served, how they shop and what they expect from a brand. Greta Paa-kerner 15 January 2016 Read more
Why Smart Companies Launch Their Referral Marketing Scheme In January There are actually four very specific reasons why we launch more clients in January than any other time, and I'd like to share them with you. Peter Cunningham 14 January 2016 Read more
Business Owners Now Have A Kind Of New Cyber Crime To Worry About For 2016 Hackers were especially busy last year, developing a new species of malware to worry about. It's called “ransomware”. Alexis Ternoy 14 January 2016 Read more
6 Content Marketing Trends To Watch In 2016 It's that time of year again when experts in the field of content marketing are casting their eye back over the developments of the past 12 months in an effort to read the signs of what might be yet to come. Ben Hollom 14 January 2016 Read more
Shaping Business And Customer Wants Businesses should be aware of how they shape and manage customer wants Daniel Durandt 14 January 2016 Read more
The 20/80 Rule As marketers, we are striving to select the best audience, timing, channel to allow us to get the best results, but sometimes we can focus too much on getting everything perfect. Ben Salmon 13 January 2016 Read more