Article

Claire Trevien
Claire Trevien 21 January 2016
Categories Video advertising

Facebook Rolls Out Live Videos, Is This Bye Bye For Periscope?

Periscope might start getting worried - Facebook has been gradually releasing a new live video design on iPhone and Androids.

Periscope might start getting worried - Facebook has been gradually releasing a new design on iPhone and Androids where users can share live videos with their friends and followers.

Considering that native videos perform 4 times better on Facebook than other formats, it seems likely that it will soon eclipse Periscope on that network.

Is this another blow for Twitter, who owns Periscope? There have been noises for some time that 2016 will be the year that Twitter is bought by IBM or Google.

If you are using Periscope to promote your events and business, then you should keep an eye on any developments here.

Facebook Introducing Live Video

https://www.youtube.com/watch?v=-qyxyWeAV4A

 
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Claire Trevien
Claire Trevien Head of Content Marketing at Passle Passle
United Kingdom

Digital marketer, poet, and rogue academic. Head of Content Marketing at Passle, and 'Marketer of the Year' finalist at the CIM Awards 2016.

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