Article

Claire Trevien
Claire Trevien 21 January 2016
Categories Video advertising

Facebook Rolls Out Live Videos, Is This Bye Bye For Periscope?

Periscope might start getting worried - Facebook has been gradually releasing a new live video design on iPhone and Androids.

Periscope might start getting worried - Facebook has been gradually releasing a new design on iPhone and Androids where users can share live videos with their friends and followers.

Considering that native videos perform 4 times better on Facebook than other formats, it seems likely that it will soon eclipse Periscope on that network.

Is this another blow for Twitter, who owns Periscope? There have been noises for some time that 2016 will be the year that Twitter is bought by IBM or Google.

If you are using Periscope to promote your events and business, then you should keep an eye on any developments here.

Facebook Introducing Live Video

https://www.youtube.com/watch?v=-qyxyWeAV4A

 
Original Article
 

0

Comments
Please login or register to add a comment.

Author Profile

Claire Trevien
Claire Trevien Head of Content Marketing at Passle Passle
United Kingdom

Digital marketer, poet, and rogue academic. Head of Content Marketing at Passle, and 'Marketer of the Year' finalist at the CIM Awards 2016.

See more about this author

Skills

This user has not entered their Skills

Previous Experience

This user has not entered their Previous Experience

Education & Qualifications

This user has not entered their Education & Qualifications

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more
7 Reasons Why Social Media Marketing is Important For Your Business

7 Reasons Why Social Media Marketing is Important For Your Business

In the past two decades social media has become a crucial tool for marketers, enabling businesses to connect with potential customers. If your business has yet to embrace social media and you want to know why it is...

Sharron Nelson
Sharron Nelson 29 February 2024
Read more
AI-driven Personalisation Dominates the Future of Travel and Hospitality Marketing

AI-driven Personalisation Dominates the Future of Travel and Hospitality Marketing

Travel and hospitality marketing is on the verge of dramatic transformation. Personalisation of marketing communications is moving from dream to necessity, and the change is putting marketers in the driving seat.

Michael Nutley
Michael Nutley 3 December 2024
Read more
Sales and Marketing Collaboration: A Recipe for B2B Success

Sales and Marketing Collaboration: A Recipe for B2B Success

In the world of B2B, the age-old rivalry between Sales and Marketing often overshadows the potential for a fruitful partnership. Yet, when these two departments align their goals, strategies, and efforts, the results...

Zsofia Raffa
Zsofia Raffa 12 September 2024
Read more