Article

Claire Trevien
Claire Trevien 21 January 2016
Categories Video advertising

Facebook Rolls Out Live Videos, Is This Bye Bye For Periscope?

Periscope might start getting worried - Facebook has been gradually releasing a new live video design on iPhone and Androids.

Periscope might start getting worried - Facebook has been gradually releasing a new design on iPhone and Androids where users can share live videos with their friends and followers.

Considering that native videos perform 4 times better on Facebook than other formats, it seems likely that it will soon eclipse Periscope on that network.

Is this another blow for Twitter, who owns Periscope? There have been noises for some time that 2016 will be the year that Twitter is bought by IBM or Google.

If you are using Periscope to promote your events and business, then you should keep an eye on any developments here.

Facebook Introducing Live Video

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
‘Complainer marketing’ – should we harness rage to promote brands?

‘Complainer marketing’ – should we harness rage to promote brands?

As marketers, we're always looking to get the best results for our clients. But should we highjack the emotions of their customers to do so? No, as I explain in this post, you're better than that.

Tom Chapman
Tom Chapman 18 July 2018
Read more
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
8 Digital Marketing Trends to Watch in 2023

8 Digital Marketing Trends to Watch in 2023

The internet has conditioned customers to demand instant gratification, and that’s only set to continue. In 2023, customers will expect a response time of just hours. No more sending an email and waiting days for a...

Azeem Adam
Azeem Adam 3 May 2022
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 22 September 2020
Read more
Deep Link vs. Universal Link: Which One is Better?

Deep Link vs. Universal Link: Which One is Better?

Are universal link and deep link the same thing? There are some big differences, let's understand them.

Stefano Pisoni
Stefano Pisoni 17 March 2020
Read more