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Seeing your real customers: The switcher, the jilted, the savvy and the helpers

Seeing your real customers: The switcher, the jilted, the savvy and the helpers

Your customers are forever changing. Yet over a long period of time this change can seem so slow and gradual that it seems impossible to determine any movement at all. But without understanding these changes, a...

Richard Jenkings
Richard Jenkings 12 April 2017
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My Biggest Asset!

My Biggest Asset!

I’m going to put this out there – your website could be the most important member of your sales team. It is arguably the most valuable asset your business has and when created and designed correctly with the right...

David Elvis
David Elvis 11 April 2017
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Leveraging the Power of Voice through Taglines

Leveraging the Power of Voice through Taglines

“Stand out from the crowd” is a five word tagline, but says more than just those five words. Yes, not all of those words really help the mission and focus of the message to people, but they all work together to...

Digital Doughnut Contributor
Digital Doughnut Contributor 11 April 2017
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What will the future be like for HR?

What will the future be like for HR?

The downpour of future is impacting the way we travel, live, work and do business. Yes, business is one such arena that is doomed to witness huge seismic shifts in terms of technological advancements.

Anwar Shaikh
Anwar Shaikh 11 April 2017
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How to Create Buyer Personas for your Business? Some Ways to Consider!

How to Create Buyer Personas for your Business? Some Ways to Consider!

Your buyer persona is a character profile based on research about your ideal customers. The buyer persona should be as detailed as possible and include information on demographics, behavior patterns, motivations, and...

Richard Fallah
Richard Fallah 10 April 2017
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3 ways you can boost CX in times of uncertainty

3 ways you can boost CX in times of uncertainty

Brexit, Trump, rising costs – 2016 was a tumultuous year for brands and retailers. And with the uncertainty set to continue throughout this year and beyond, many will be thinking carefully about whether – and where...

Annabel Thorburn
Annabel Thorburn 10 April 2017
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7 Secrets for Decreasing Your Website's Bounce Rate

7 Secrets for Decreasing Your Website's Bounce Rate

The success of your website highly depends on users visiting more than one page and a low bounce rate will definitely increase the probability of more conversions and sales. In this article, we’ll discuss some tips...

Jasmeen Gagnon
Jasmeen Gagnon 10 April 2017
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Creative Ways To Build A Social Media Following

Creative Ways To Build A Social Media Following

Social media is redefining the way we live. Everything we do--how we communicate, receive information, do business, and stay in touch--are all new opportunities to approach and engage your audience, online. How do you...

Michael Peggs
Michael Peggs 7 April 2017
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What Can We Learn from Pepsi?

What Can We Learn from Pepsi?

It is no doubt that Pepsi’s latest commercial ‘Live for Now’ has attracted great attention, but not for the right reasons. Here we look at what we can learn from Pepsi.

Victoria Ward
Victoria Ward 7 April 2017
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Attributes of an alpha brand in B2B Marketing

Attributes of an alpha brand in B2B Marketing

‘Alpha’ brands are different. They’re set apart – and they lead their markets. Why? Because they believe passionately in a set of the principles that empower their entire business. This infographic explores what they...

Graeme Collins
Graeme Collins 7 April 2017
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Does the start of Brexit mean marketers are off the hook with GDPR?

Does the start of Brexit mean marketers are off the hook with GDPR?

The EU GDPR comes into play in just over a year, and many businesses are not yet compliant, make sure you understand the effect Brexit will have on all this....

Jim Buchanan
Jim Buchanan 7 April 2017
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5 Secrets of Successful mHealth Apps

5 Secrets of Successful mHealth Apps

There are over 100K mobile apps for mHealth tasks, made up for both iOS and Android platforms nowadays. The purpose of the mHealth industry solutions is to facilitate the communication process between doctors and...

James Dixon
James Dixon 7 April 2017
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5 AI Applications You (Probably) Haven't Heard About

5 AI Applications You (Probably) Haven't Heard About

When an app claims to be powered by AI, it feels like you’re in the future. But the future is already here. AI has a huge effect on your daily life, whether you’re aware of it or not. Its influence is likely to grow...

Happy Blob
Happy Blob 6 April 2017
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One Thing that Sets a Brand Apart from the Crowd

One Thing that Sets a Brand Apart from the Crowd

Branding can seem like such an elusive concept in the eyes of somebody looking to break apart from the crowd and trail blaze its unique voice and products into the world.

Andreea Kay
Andreea Kay 6 April 2017
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The Content Funnel: How to target customers with the right content at the right time

The Content Funnel: How to target customers with the right content at the right time

The Content Marketing Institute recently revealed that - despite more than three quarters (76%) of B2C marketers reporting that they have implemented a content marketing strategy- less than half of marketers (36...

Claire Wilson
Claire Wilson 6 April 2017
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How Culture will Impact Mobile App Marketers in the Future?

How Culture will Impact Mobile App Marketers in the Future?

By now in the mobile app industry, it is almost necessary to launch your product globally for better outreach and greater revenue collection. In order to make your app known on the world stage, you need to consider...

Ariana Johnson
Ariana Johnson 6 April 2017
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Seven Pillars Of SharePoint

Seven Pillars Of SharePoint

SharePoint is currently one of the most widely used office web applications in the world today. In order to make the most of the SharePoint Online program, a company needs to be aware of the seven pillars of...

Joan Martin
Joan Martin 6 April 2017
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Pepsi's Brand Misstep Reopens The Door For Coke

Pepsi's Brand Misstep Reopens The Door For Coke

Pepsi missteps with its new Kendall Jenner-featured, Live For Now campaign and sets the stage for an imminent beverage industry battle.

Kevin Adema
Kevin Adema 5 April 2017
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Best practice guidelines for Mobile Network Operators ahead of GDPR

Best practice guidelines for Mobile Network Operators ahead of GDPR

The arrival of GDPR will mark a big change for data protection and this is going to have huge effect on Mobile Network Operators (MNOs). Early preparation is key in order to save time in the long run.

Matthew Winters
Matthew Winters 5 April 2017
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The Rise of WeChat. Why Western Brands Need to Sit Up and Take Note.

The Rise of WeChat. Why Western Brands Need to Sit Up and Take Note.

WeChat has evolved into one of the most extraordinary social and marketing success stories of the digital age. We look at the opportunities it presents for brands worldwide.

Angela Southall
Angela Southall 5 April 2017
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How “Fileless” Ransomware Works

How “Fileless” Ransomware Works

Ransomware is a big threat to businesses of all sizes and the use of ransomware is on the rise. One type of ransomware that is particularly hard to detect is fileless ransomware where malicious code is either embedded...

Con Mallon
Con Mallon 5 April 2017
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Citizenship in the age of Digital Transformation

Citizenship in the age of Digital Transformation

We are now – digital citizens of a global digital country. It is a place where communities and networks are populated by virtual personalities sharing common interests and backgrounds. It is a place where...

Richa Shukla
Richa Shukla 5 April 2017
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5 Apps That will Make Your Smartphone Smarter

5 Apps That will Make Your Smartphone Smarter

There are countless numbers of mobile apps available on the store and selecting suitable as well as smart apps from this ocean of application is not an easy task. So, get ready to free some space on your phone for...

Ariana Johnson
Ariana Johnson 4 April 2017
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Overcoming The Nurturing Hurdle

Overcoming The Nurturing Hurdle

As marketers are continuing to adopt a data-driven mindset, they are better positioned to make smarter marketing decisions, yet there are new digital hurdles to overcome - nurturing users via personalization being at...

Jill Grozalsky
Jill Grozalsky 4 April 2017
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How to Become a Digital Marketing Expert

How to Become a Digital Marketing Expert

Digital marketing has become an essential part of the marketing mix. The reason is simple: more than two-thirds of the world’s population is online, and individuals increasingly research products and services online...

Richard Fallah
Richard Fallah 4 April 2017
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