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Ad-Tech: The Solution to Your Advertising Woes

Ad-Tech: The Solution to Your Advertising Woes

Recently, ad-tech has come under harsh criticism. Like any big time Hollywood blockbuster, it’s time to realise that we’re the good guys, not the villains of the piece.

Dale Lovell
Dale Lovell 12 May 2017
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The challenges of managing the tech-enabled store

The challenges of managing the tech-enabled store

Retailers have always understood that businesses only develop when customer satisfaction is considered a permanent goal, rather than viewed as a destination. But throughout the decades, the simple equation remains;...

Steve Powell
Steve Powell 12 May 2017
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What is a Discovery Phase and why do I need one for my website, app or portal project?

What is a Discovery Phase and why do I need one for my website, app or portal project?

Undertaking a new digital project is usually a significant investment for most organisations and one that is expected to provide a decent financial return. But as with any investment there comes risk, and as someone...

Alaina Roberts DipM MCIM CM
Alaina Roberts DipM MCIM CM 11 May 2017
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Top 7 Strategies For Improving Your Tech-Savvy Skills

Top 7 Strategies For Improving Your Tech-Savvy Skills

In today's modern world of technology it is very important to be tech-savvy. Knowing how to use technology is the key to success and great personal future developments.

Jessica Freeman
Jessica Freeman 11 May 2017
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5 Reasons Why WordPress Is Great For SEO

5 Reasons Why WordPress Is Great For SEO

What makes it one of the best is its flexibility and accessibility. However, the SEO value it has over other CMS is second best to none. So, why should you consider WordPress when it comes to SEO? Here we discuss 5...

Amin Ghale
Amin Ghale 11 May 2017
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Here’s What The Experts Want You To Know About Content Marketing

Here’s What The Experts Want You To Know About Content Marketing

If you’re making your first steps in the world of content marketing or you don’t know which approaches will deliver the best results, you may want to learn from the experience of the best. The good news is that...

Alice Clarke
Alice Clarke 11 May 2017
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Nine Ways To Launch A Successful Career In Digital Marketing

Nine Ways To Launch A Successful Career In Digital Marketing

Businesses are flocking towards the modern-day marketing initiatives with gusto. Taking into consideration the real-time nature of projects, and the immediate impact they can have on an organisation; a career as a...

Annette Staglieno
Annette Staglieno 10 May 2017
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5 Ways To Harness the Power Of Shoppable Marketing

5 Ways To Harness the Power Of Shoppable Marketing

What is shoppable marketing and how can you take advantage of it? We look at 5 great examples of how retailers are harnessing shoppable content to drive consumers through the purchase funnel.

Angela Southall
Angela Southall 10 May 2017
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How To Get People Using Your Website Or Online Portal More Often

How To Get People Using Your Website Or Online Portal More Often

If your online presence is the life blood of your business, the number of people engaging with your website, portal or dashboard can make or break its success.

Alaina Roberts DipM MCIM CM
Alaina Roberts DipM MCIM CM 10 May 2017
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Being British: The Luxury International Opportunity For Brands

Being British: The Luxury International Opportunity For Brands

British luxury brands are much sought after globally, with British culture and the products associated with it often viewed extremely favourably by consumers around the world. Opportunities to expand into new markets...

Greig Holbrook
Greig Holbrook 9 May 2017
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How Content Writing Ruined my Creativity and What I did to Get it Back

How Content Writing Ruined my Creativity and What I did to Get it Back

15 years ago, I could write essays, creative short stories, poems as easily as reading a book. I had so much to express and emotions were so strong that I never had a problem writing my heart out. Fast forward to my...

Farah Kim
Farah Kim 9 May 2017
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Optimising the eCommerce customer journey

Optimising the eCommerce customer journey

In this blog, we will take a closer look at what the online buying process looks like for eCommerce websites, including customer behaviour as it relates to purchasing and the different online funnels in which you can...

Udesh Jadnanansing
Udesh Jadnanansing 9 May 2017
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Why Digital Marketing Agencies Have Good Reasons to Go with TV Apps

Why Digital Marketing Agencies Have Good Reasons to Go with TV Apps

See why digital marketing agencies are investing in TV apps. Capture insights on digital ad spending and TV ad spending and guidelines of tvOS and Android TV app development.

Saroj Kumar
Saroj Kumar 9 May 2017
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Social Media Measurement: 11 Basic Definitions You Need To Know

Social Media Measurement: 11 Basic Definitions You Need To Know

Social media measurement is an essential part of any social media campaign. At least it should be. You measure your social media activity by looking at specific metrics. Certain sets of metrics will help indicate how...

Jan Zajac
Jan Zajac 8 May 2017
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6 Essential Steps To Prepare Your Software Localization Strategy

6 Essential Steps To Prepare Your Software Localization Strategy

So, you’ve been tasked with the job of managing your software localization. You’ve had the meeting. You’ve reached the point where it’s unanimously agreed to try to enter new markets overseas, so it’s time to start...

David Ost
David Ost 8 May 2017
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Use of Audience IDs set to rocket to almost two-thirds of online ad spend by 2020

Use of Audience IDs set to rocket to almost two-thirds of online ad spend by 2020

Cross-device audience ID matching will be used in 58% of total UK online ad spend by 2020, compared with 28% in 2016, according to a new report from Yahoo and Enders Analysis.

Nigel Clarkson
Nigel Clarkson 8 May 2017
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Five Lessons We Can Learn From Biz Stone

Five Lessons We Can Learn From Biz Stone

I have decided to share with you, the most meaningful and hopefully life changing lessons according to Biz. What I intend here, is to spread his word and perhaps enlighten someone´s life with a bit of truth.

Kimberly Oguilve
Kimberly Oguilve 5 May 2017
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The Value Of User-Generated Content

The Value Of User-Generated Content

Star ratings, consumer reviews, online user forums and upstart bloggers – they all shape the way today’s consumers evaluate products and services online. In fact, all types of online user-generated content have...

Greta Paa-kerner
Greta Paa-kerner 5 May 2017
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There Is No Such Thing As A Boring Industry, Only Boring Content

There Is No Such Thing As A Boring Industry, Only Boring Content

Behind every business is a person and a story. Dig deep into that story and you’ll discover amazing and compelling content. When presented in the right way, any content can be compelling and engaging. All you need to...

Abdaraouf Zouai
Abdaraouf Zouai 5 May 2017
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What is L10n? All The Localization Stats, Facts And Data You Need To Know

What is L10n? All The Localization Stats, Facts And Data You Need To Know

Got any doubts about L10n? Or localization, if you prefer to call it that? Check out this article and get all the data you need on one of the fastest growing industries in the United States.

David Ost
David Ost 5 May 2017
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Why marketers need to be aware of the last mile

Why marketers need to be aware of the last mile

Convenience is a valued currency to consumers, and delivery is an effective area in which to stand out from the competition by getting items to the customer quicker, cheaper, and more flexibly around their requirements.

Jason Smith
Jason Smith 5 May 2017
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The Three Categories of Online Customer Feedback

The Three Categories of Online Customer Feedback

I’ve had the joy of working with a number of companies who have kick-started their new online customer feedback journeys. A favourite pastime here at Mopinion is to look at some of the more outlandish feedback...

Udesh Jadnanansing
Udesh Jadnanansing 4 May 2017
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Digital Marketing Brain Training Exercises To Become A Unicorn

Digital Marketing Brain Training Exercises To Become A Unicorn

Over the years, we have all carried some bad habits as marketers. Some may be come from following old age marketing techniques and some may be come from our environment. If we continue sly follow these bad habits in...

Ashish Sharma
Ashish Sharma 4 May 2017
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Why Are Hybrid Smartwatches the Next Wearable Boom?

Why Are Hybrid Smartwatches the Next Wearable Boom?

Hybrid smartwatches are watches that appear to be traditionally analog, while support the connected features of a smartwatch. A hybrid smartwatch allows users to enjoy a few connected features of a smartwatch without...

Disha Kakkad
Disha Kakkad 4 May 2017
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How to increase feedback response rates

How to increase feedback response rates

Maybe your online feedback response rates are a little lower than what you would like? Perhaps some of that feedback is not so relevant to what you are trying to achieve. So how can you increase feedback response...

Udesh Jadnanansing
Udesh Jadnanansing 3 May 2017
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