Article

Alice Clarke
Alice Clarke 11 May 2017
Categories Content, Ecommerce

Here’s What The Experts Want You To Know About Content Marketing

If you’re making your first steps in the world of content marketing or you don’t know which approaches will deliver the best results, you may want to learn from the experience of the best. The good news is that content marketing gurus are willing to share their experience and strategies for the execution of successful campaigns.

Content marketing is evolving rapidly. New technologies and content formats are shaping the preferences of audiences, and professionals in the field will have to keep up.

If you’re making your first steps in the world of content marketing or you don’t know which approaches will deliver the best results, you may want to learn from the experience of the best. The good news is that content marketing gurus are willing to share their experience and strategies for the execution of successful campaigns.

Make it Long

Some of the best content creators recommend the creation of lengthier posts and articles. Blog posts that total about 500 words no longer get the job done. According to some professionals in the field, it would be a good idea to aim for 2,000, even 3,000 words per blog post.

MOZ statistics show that almost 85 percent of content published falls in the word range of up to 1,000 words. While many are still relying on shorter texts, articles that exceed 1,000 words tend to get a bigger number of likes and shares than shorter ones.

The statistics suggest that articles in the 1,000 to 2,000 words range to get an average of 3,456 shares and 6.92 referring domain links. In comparison, texts in the 2,000 to 3,000 words range get an average of 4,254 shares. Content in the 3,000 to 10,000 words range delivers the best performance and gets 5.883 shares and 11.07 referring domain links.

Long articles give you a chance to take a deep look at a topic rather than present a shallow explanation. The value of the information increases and you also get to focus on niche experiences within the respective industry. Thus, longer articles are the most powerful tools when it comes to building your online reputation and increasing your content’s potential of going viral.

Find Your Niche and Make it Very, Very Specific

More and more companies are understanding the importance of content marketing. Thus, every single industry is seeing a massive influx of texts. In order to reach your audience and stand out among all of the content marketing clutter, you have to give your readers something unique.

Look for unique topics or highly specific ideas within your sub-niche. If you’re about to discuss a popular topic, you may want to offer some unique spin on a theme that people are already familiar with.

Uniqueness could come in the form of presenting an opinion that’s in complete opposition to what everybody else is saying. You may also want to interview an industry expert to share their unique ideas.

Generic topics are the easiest ones to focus on but the problem is that everybody’s writing about them. This is why you should definitely have brainstorming sessions to come up with something fresh and exciting.

Answer the Questions Your Audience Has

Personalization is also a key concept for successful content marketing. This is one of the main reasons why the best content gurus out there pay close attention to audience feedback.

Article comments and the information posted on your social media profiles can give you tons of ideas when it comes to understanding your audience better. It’s also important to pay attention to analytics. Which pages on your website are performing better than others? How much time are people spending on exploring your most popular content?

You may think that you have a perfect plan but once you go through the audience’s feedback, you may see something completely different. Tracing the behavior of people on your website will give you a much better idea about what the audience finds engaging.

Comments will give you ideas about new articles and follow-up pieces you could post. Lively discussions underneath articles are particularly valuable for content creators. You may feel tempted to ignore all of the comments (especially because of internet trolls) but that would be a massive mistake. Once the negative comments are filtered out, you’ll come across numerous inspiring suggestions.

Have a Broader Understanding of Inbound Marketing

Content marketing is just one of the techniques that professionals in the field need to be familiar with. The most successful marketers out there, however, have a deep understanding of other inbound promotional approaches that can be used in conjunction with quality content.

Highly informative, well-written texts are just the starting point. If you don’t know how to promote these texts, however, you’ll never get a massive audience visiting your website and interacting with your brand.

There are many tools you can use for the purpose of assessing content, figuring out what the competition is doing and learning about the specifics of social media marketing. It would also be a good idea to familiarize yourself with the basics of search engine optimization, online reputation establishment and even email marketing.

Inbound promotion comes with many tools and channels you can rely on. A comprehensive approach will be the most effective one when it comes to maximizing your audience, making your texts relevant and seeing a big number of conversions.

You can expand your marketing knowledge without spending a fortune on the process. There are dozens of online resources and even free courses you can join for the purpose of expanding your know-how. Testing out new strategies in real life will give you a good idea about how they should be carried out for maximum effectiveness.

Content marketing is highly effective but it requires patience and commitment. Always start by coming up with a strategy and understanding what the competition is doing. If you have a goal and a clear understanding of your audience, you’ll quickly figure out what it takes to accomplish your advertising goals through content creation.

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