Saroj Kumar
Saroj Kumar 9 May 2017

Why Digital Marketing Agencies Have Good Reasons to Go with TV Apps

See why digital marketing agencies are investing in TV apps. Capture insights on digital ad spending and TV ad spending and guidelines of tvOS and Android TV app development.

Retail is a sector with unlimited potential. In 2016, eMarketer estimated the retail market worth close to $22.049 trillion. So there is always intense battle amidst retailers to capture the bigger pie of the market. As digital becomes the platform of masses and classes both, digital marketing agencies are innovating their ways to drive customer engagement and conversion.

In the latest move, they can be seen trying to monetize the capability of smart TVs and popularity of apps. The strategy is being used efficiently to drive sales and marketing and, to serve customers better by engaging them through TV apps and making the delivery of services faster. Interestingly, the amalgamation of TV and app has become helpful in driving in-store revenue as well ensuring a greater customer satisfaction and loyalty.

Let’s understand the factors that drive digital marketing agencies to invest in Android TV app development or similar services. The digital ad spending in the US was to the tune of $72.09 billion (37% of the total marketing budget) and that of TV ad spending, $71.29 billion (36.8% of the total marketing budget) in 2016. So it makes sense to leverage the popularity of TV. This gives marketers a privilege to capture the potential of both channels, thereby enabling them to play in a bigger space and reap more profits.

There are good reasons in favor of digital ad spending as cited by Smart Insights (diagram below). The ROI conversion is much better across digital channels.

However, with the expectation of digital consumers knowing no bounds, digital marketing agencies need to come up with quality TV apps elevating the UX (User Experience) level. Doing so requires a greater and more sincere approach in terms of TV app design and development. Quality assessment people have to put their best effort too. Hence, the entire stakeholders need to strictly adhere to the Agile guidelines to ensure quality delivery maintaining the timeliness.

Today, tech companies rendering Android TV app development, tvOS app development or similar services are fortunate to have a good deal of app design and development resources available at their disposal. Their software engineers should take refuge of the guidelines pertaining to:

  • Handling TV Hardware
  • Building TV Layouts
  • Creating TV Navigation
  • Planning Screens and Their Relationships
  • Planning for Multiple Touchscreen Sizes
  • Providing Descendant and Lateral Navigation
  • Providing Ancestral and Temporal Navigation
  • Putting it All Together: Wireframing the Example App

These resources are made freely available to developers by the operating system vendors and they can be of great help in building an intuitive and engaging app. They need to explore efficient plugins as well to make the software and hardware work in harmony. Business intelligence is another vital aspect that businesses need to harvest to maximize sales, customer service and ROI. Hence, for developers, it’s pivotal to make use of the right analytics tool that can read the user’s behavior and provide the right inputs to enable clients further the business growth.


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