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5 growth hacks you can learn from the car hire industry.One of the great things about pursuing an entrepreneurial venture is the creativity in the marketing campaigns that you choose to execute. Most startups are strapped for cash and need to implement low-cost strategies...

                Tom Smith
                3 July 2018
            
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Demystifying B2B Digital TransformationDigital transformation has been almost endlessly discussed – in fact it is safe to say that it is now one of those phrases. But despite all this discussion, there is still a lot of confusion and misunderstanding...

                Simon Wakeman
                3 July 2018
            
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Doing SmartLabel Right with Separation of Data Attributes & Front End DesignOne of the primary considerations brands need to look at is how they would like to deliver their SmartLabels and how to structure their solution. Read more to understand how to deploy a dynamic Smartlabel solution for...

                Sarang Pharate
                2 July 2018
            
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IoT in Retail Market to grow at 19% CAGR from 2017 to 2024The IoT in Retail Market is set to grow from its current market value of more than $ 9 billion to over $ 30 billion by 2024; according to a new research report by Global Market Insights, Inc.

                Shankar khatkale
                2 July 2018
            
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6 Tips For A Smart Push Notification StrategyIt’s a big, big world out there; and people want that world within their own hands, having it right under their thumbs. In fact, Deloitte’s recent research on global consumer trends shows that more than 33% of people...

                Ezgi Ada
                2 July 2018
            
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Points To Keep In Mind While Creating An App Like UberSo, you are a budding entrepreneur looking for some tips on how to make an app like Uber of your own. Don’t worry fellow adventurer, I am here to guide you through the do’s and don’ts of setting up an on-demand taxi...

                Paresh Sagar
                2 July 2018
            
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How to Get Instagram FollowersEveryone’s favorite photo-sharing app, Instagram boasts over 800 million monthly active users worldwide. Of course, this means a huge portion of your prospects are hanging out on the platform, ready to be marketed to!...

                Georges Fallah
                29 June 2018
            
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Native Video study on open web highlights consumer shiftThe power of video advertising may be well documented, but as consumer behaviour changes amid familiarity with video browsing on mobile devices, marketers who think the rules of engagement for digital video have...

                Dale Lovell
                29 June 2018
            
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How to Use Audience Retention Report To Increase YouTube Video Watch Time Now that you have viewers on YouTube, how do you get them to watch your whole video? Find what you have done well and what could have been better in the Audience Retention report, one of the most valuable dashboard in...

                Elliot Chan
                29 June 2018
            
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How brands are using humour to show personality and gain trust7 examples of films that do (and don’t) hit the mark.

                Stuart Stubbs
                29 June 2018
            
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It takes a VillageAssembling a large following on one social media platform is not an easy task to achieve…it takes time and effort. That said, the ability to diversify across multiple social platforms enables influencers to reach a...

                Rick Barron
                28 June 2018
            
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5 Ways Big Data Analytics Power Productivity & ProfitsThe field of Machine Learning and Artificial Intelligence has driven technology during the past five years. It is to be noted that the algorithms being used in these fields has been available since the 1990s.

                Nirmal Patel
                28 June 2018
            
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PPC Strategies in Affiliate MarketingAre you on the lookout for PPC strategies that you can leverage for all your affiliate marketing efforts? Make sure you jump right into this post to find out. 

                Callum Mundine
                28 June 2018
            
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Experimentation: the holy grail for landing page optimisationThe LIFT Model is a neat blueprint for optimising landing pages through experimentation. It boils down to 6 defining factors for analysing, testing, and improving landing pages and content; in this case applied to the...

                Angela Southall
                28 June 2018
            
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The Digital Dozen – Alex McIlvenny, VP Sales Europe and Country Manager UK, LigatusThe Digital Dozen is a series of profile interviews with thought leaders in the technology industry. Here we speak with Alex McIlvenny, VP Sales Europe and Country Manager UK of Ligatus, about his career path and ask...

                Alex McIlvenny
                27 June 2018
            
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Get interactive with your customers using Smart PackagingAs the ‘Internet of Things’ continues to become more commonplace in our day-to-day lives and interactive products become more prolific, consumers will expect each and every item around them to offer something more.

                Alaina Roberts DipM MCIM CM
                27 June 2018
            
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Why Always-On Doesn’t Cut It AnymoreBrands must stop broadcasting on their terms and start to think user-first

                Stuart Stubbs
                27 June 2018
            
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5 PIM Success Stories of RetailRetail industry is growing at a fast pace globally, and so are their challenges. Most of the retailers are looking for new ways to improve brand experience across multiple channels and customer touch points.

                Rajneesh Kumar
                26 June 2018
            
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Collaborative Team Efforts: A Revolutionary Tool for Start-up SuccessAny entrepreneur with a vision can initiate a new business or start-up. However, entrepreneurs who embrace the “single army” approach usually regret it later.  It takes a collaboration of many people to achieve...

                Neel Sinha
                25 June 2018
            
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Google's mobile-friendly push is good news for allWhen I'm surfing the web on my phone, the words "go to full site" make me weep into my extra-foam cappuccino. I know I'm doomed to a fate of zooming, scrolling, and praying my fingers hit the right...

                Rick Barron
                25 June 2018
            
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When Less Is More: Reducing Website Traffic to Increase ConversionsOne of the main tenets of search engine optimization is to improve website traffic, however, this is often understood broadly to mean increasing traffic. In this article, I’ll explore why and how reducing website...

                Jeremy Durant
                25 June 2018
            
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Digital Signage at the Forefront of the Smart City MovementSmart cities are very much what most cities are aspiring to, both in regards to new cities being developed, and existing cities aiming to modernize their infrastructure. If you are not yet aware of what smart cities...

                Julio Moreno
                22 June 2018
            
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Multi-access Edge Computing will Transform Network EconomicsRapid advances in mobile computing power are pushing machine intelligence to the very edge of the network. Known as Multi-access Edge Computing (MEC), this development is a critical success factor in the rise of the...

                Alex Navarro
                22 June 2018
            
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Overwhelmed online shoppers crave advice and recommendations from brands, says reportTwo-thirds of consumers expect online retailers and brands to provide objective expert advice and product recommendations, as they become increasingly overwhelmed by the vast amount of choice they encounter during...

                Ada Okoli
                21 June 2018
            
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Is GDPR The End of Marketing? Amidst waves of data-related angst, the marketing industry is flailing.The GDPR has hit, and marketers seem shockingly underprepared for it. 

                Jenna Tiffany
                21 June 2018
            
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