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Post GDPR

Post GDPR

The General Data Protection Regulation (GDPR) can be broad and far-reaching but looking at it from a digital marketing perspective – what are the new rules of storing personal data? And more importantly, how is it...

Sarah Taylor
Sarah Taylor 18 July 2018
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‘Complainer marketing’ – should we harness rage to promote brands?

‘Complainer marketing’ – should we harness rage to promote brands?

As marketers, we're always looking to get the best results for our clients. But should we highjack the emotions of their customers to do so? No, as I explain in this post, you're better than that.

Tom Chapman
Tom Chapman 18 July 2018
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Facebook Ads and Pages: a New Level of Transparency

Facebook Ads and Pages: a New Level of Transparency

In the last couple of months, Facebook has been changing the way they present ads and pages on their platforms in a way to add more transparency to their users. This should help Facebook offer a better experience to...

Georges Fallah
Georges Fallah 18 July 2018
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How to smash your targets on Amazon by cracking the A9 algorithm!

How to smash your targets on Amazon by cracking the A9 algorithm!

What exactly is Amazon’s A9 algorithm? In a nutshell, it is the name of Amazon’s search engine algorithm. It is the strategy that lies behind Amazon’s search box, which decides what product recommendations to show the...

Matt Anderson
Matt Anderson 18 July 2018
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Three ways retailers can create brand fans

Three ways retailers can create brand fans

Since the 1950s and the advent of television, heavy investment into brand building via advertising and marketing has ultimately been about encouraging consumers to believe in you and your product. Social has changed...

Apu Gupta
Apu Gupta 17 July 2018
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5 things that can influence affiliate marketing

5 things that can influence affiliate marketing

Affiliate marketing is an online market where advertisers or merchants pay the individuals or companies who do the task of promoting the services and products on the basis of their performance.

Maria Jones
Maria Jones 17 July 2018
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How Brands Can Benefit from Creating Ephemeral Content

How Brands Can Benefit from Creating Ephemeral Content

Read about how brands use ephemeral content in their marketing strategies to attract and retain new customers, and entertain old ones.

Larry Reed
Larry Reed 17 July 2018
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Digital: how CMOs can master the new marketing era

Digital: how CMOs can master the new marketing era

Setting up your marketing team for success is tough in today’s digital era. While the proliferation of channels and devices provides more opportunities to engage consumers on a personal level, it also brings new...

Vanessa Tadier
Vanessa Tadier 16 July 2018
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Podcast from Cannes Lions - Marketing Trends

Podcast from Cannes Lions - Marketing Trends

The second episode recorded at Cannes Lions 2018. Here we looked at some marketing trends being discussed with Somethin'Else; the BRIT Awards and ITV on how brands can succeed on social media by learning from how...

Russell Goldsmith
Russell Goldsmith 16 July 2018
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Is marketing rapidly approaching a post-technology world?

Is marketing rapidly approaching a post-technology world?

For the last 6 years, we’ve watched Scott Brinker update that MarTech landscape diagram each year. It started with 150 technologies in 2011 and now in 2018 it’s just shy of 7000. The 2018 edition adds up to more...

Kieron McCann
Kieron McCann 16 July 2018
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Email Signature Marketing: 7 Practical Tips That Will Help You to Achieve Your Marketing Goals

Email Signature Marketing: 7 Practical Tips That Will Help You to Achieve Your Marketing Goals

It is not a surprise that the email signature is an ascending marketing tool in the business industry. Either you’re a bakery owner with an e-commerce website or SaaS startup that is looking for an additional exposure...

Volodymyr Zastavnyy
Volodymyr Zastavnyy 16 July 2018
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Importance Of Brand Registration For Your Business

Importance Of Brand Registration For Your Business

Trademarks are something that often seems unnecessary and is therefore neglected. Most people don’t realize that by giving their business a trademark, they actually give it its identity. This can be realized in the...

David Koller
David Koller 13 July 2018
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Consumers say they don’t care about personalisation — but that doesn’t mean marketers shouldn’t do it

Consumers say they don’t care about personalisation — but that doesn’t mean marketers shouldn’t do it

A recent survey of UK consumers by Acquia revealed lacklustre demand for personalised experiences. Sylvia Jensen, VP EMEA marketing at Acquia, argues that these findings shouldn't dissuade marketers from investing...

Sylvia Jensen
Sylvia Jensen 13 July 2018
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Why Your Business Needs a “Responsive Web Design”

Why Your Business Needs a “Responsive Web Design”

Today, mobile surfs more than 60% of internet. If you don’t have a responsive website - then you are losing your business. Here are some solid references why your business needs a responsive web design.

Maulik Shah
Maulik Shah 13 July 2018
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Customer-centricity: what does it really mean and how can you achieve it?

Customer-centricity: what does it really mean and how can you achieve it?

What does it mean to be customer-centric? Put simply, customer-centricity describes a philosophy/strategic intent whereby a business is entirely focused-on, and engages with, its customers in a way that provides a...

Graham Halling
Graham Halling 13 July 2018
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Ratings and reviews are the most important touchpoints on the consumer journey – new research

Ratings and reviews are the most important touchpoints on the consumer journey – new research

Ratings and reviews are the most important sources of information during the consumer buying process, ahead of other digital and offline touchpoints including search engines, ecommerce platforms and television...

Linus Gregoriadis
Linus Gregoriadis 12 July 2018
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5 Ways to Fuel Your Big Data Analytics in 2018 - 19

5 Ways to Fuel Your Big Data Analytics in 2018 - 19

Big data is the present and the future in the world of technological innovations. Big data is a collection of small details and information points in varying silos. It is a powerful technology that it can bring about...

Nirmal Patel
Nirmal Patel 12 July 2018
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How to Increase In-app Purchase and Boost Revenue from Your App

How to Increase In-app Purchase and Boost Revenue from Your App

In-app purchase is the most important way for monetizing the mobile app. The blog talks about the tricks to increase the in-app purchase and boost the revenue.

Mitesh Patel
Mitesh Patel 12 July 2018
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AI vs. Humans: where are contact centres headed?

AI vs. Humans: where are contact centres headed?

Market disruption continues to be a relevant phenomenon, as companies fail to innovate to a sufficient level to stay afloat. In particular, household brands in the retail sector continue to suffer from the effects of...

Graham Ede
Graham Ede 12 July 2018
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How to Streamline Buying and Selling Process in a Business?

How to Streamline Buying and Selling Process in a Business?

Streamlining your business' buying and selling process cuts out waste, boosting your finances. Since this is so important, here are some tips to make it happen.

Madelyn Wilson
Madelyn Wilson 11 July 2018
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Paid Social works…but homework is required

Paid Social works…but homework is required

Paid media has become necessary for brands to amplify content to the right audiences, at the right time, with the right message.

Rick Barron
Rick Barron 11 July 2018
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7 Secrets Of Email Marketing

7 Secrets Of Email Marketing

Email marketing is basically marketing done on the basis of sending e-mails to some limited people or industries. It works like broadcasting or advertising. Email marketing can be used to build relationships with...

Vivek Dubey
Vivek Dubey 11 July 2018
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Addressing the Omni-Channel Dilemma for Today's Retailer

Addressing the Omni-Channel Dilemma for Today's Retailer

Learn how opting for an omnichannel strategy can dramatically improve the situation for your retail business. Check out this infographic.

Rajneesh Kumar
Rajneesh Kumar 11 July 2018
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Designing for Day Zero and Day 100 of Your App

Designing for Day Zero and Day 100 of Your App

Many app owners love to think about the day that their app will have widespread adoption and thousands (if not millions) of users. This leads them to design and focus their solution around that potential point in time...

Paul Francis
Paul Francis 10 July 2018
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The Secret To Starting a Business With Zero Money And No Funding

The Secret To Starting a Business With Zero Money And No Funding

We all want to be our own boss fair to say? But the big question and problem we run into is how and funding! I title this article as THE SECRET, but truth is, is there a secret at all?

Angelo Zammit
Angelo Zammit 10 July 2018
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