Article

Maulik Shah
Maulik Shah 13 July 2018

Why Your Business Needs a “Responsive Web Design”

Today, mobile surfs more than 60% of internet. If you don’t have a responsive website - then you are losing your business. Here are some solid references why your business needs a responsive web design.

Today, the web is not only limited to desktop. According to Statista, there will be over 2.9 billion smartphone users by the end of 2019.  With the “ever increasing” number of smartphone users daily, more and more people are browsing internet solely via smartphones. Yes, more than 60% of searches online now come from a mobile device.

Can you remember the last time you visited any website on your smartphone and shut that website simply because it was not looking good on the screen of your smartphone? It was likely not a pleasant experience. What if that was your website? You would be feeling nauseous about it.

Responsive web design isn’t a fashion anymore, rather it’s a must. Today, if your website isn’t efficient enough to serve screen of multiple devices, it’s going to incur you lose in ways you might haven’t imagined. Hence, it is very essential for you to have a “responsive web design” for your blazing idea.

When it all started…

It was the year of 2010, when a web designer named, Ethan Marcotte first coined the term, “responsive web design.” In those days, web developers used to build different sites to accommodate all the tribes of devices out there in the market.

With the increasing number of “tribes” of devices, this way didn’t seem much efficient to create websites. That is when the trend of responsive web design came to life.

“Responsive web design offers us a way forward, finally allowing us to design for the ebb and flow of things.”

-Ethan Marcotte

After all What’s the Definition of Responsive Web Design?

According to Ethan, a responsive design is composed of three distinct parts:
1. A flexible grid.

2. Flexible images. Or more specifically, media that works in a flexible context (whether fluid themselves, or perhaps controlled via overflow).

3. Media queries. The final layer of a responsive design, media queries optimize the design for different viewing contexts, and spot-fix bugs that occur at different resolution ranges.

“A responsive design simply means a website that feels great on any device of your choice.”

Here’s Why You Should Consider the Thought of Having a Responsive Website:

Because it looks amazing! The first compelling reason you should consider the thought of having a responsive website is because responsiveness can make your site look simply amazing!
Having a responsive website, can also help to engage your users, thereby leaving them with a good impression about your brand as a whole.
 
1. Deliver Excellent UX:

With a responsive website, you can deliver the most luxurious user experience to your end users. No one likes to sit in front of an “ever loading” broken or a shrunken website. With a responsive design, you can deliver the most amazing UX that will make your users fall in love with your brand. Today, most of the web design companies offer responsive web design to better serve their clients.

2. Reach the Farthest End of the Corner:

With a responsive web design, you can reach people who don’t have the luxury to surf internet via a personal computer. Responsive web design will help you address all the users out there searching for you. This can help to increase traffic on your website. Not only that, it will also help you to boost your ranking in Google.

3. Reduce Maintenance Cost:

Initially, if you were to hire a website design company they would create two separate versions for any website – one for mobile and the other for desktop devices. What this did was it increased the overall effort and maintenance cost for keeping both the versions updated. However, if you have a responsive web design, you will be able to manage your website much efficiently and easily, with least resources.

Final words, now you know how crucial it is to have a responsive web design for your website. If you want your business to grow in leaps and bounds, you must consider the thought of having a responsive website. If you want help in making your website responsive, there are many companies out there who offer responsive web design services to help you make your website look exceptional.

Companies that offer responsive web design services can also help you in building a separate mobile app for your website that can help you grow your business up to no limits.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
What Marketing Content Do Different Age Groups like to Consume?

What Marketing Content Do Different Age Groups like to Consume?

Today marketers have a wide choice of different content types to create; from video to blogs, from memes to whitepapers. But which types of content are most suitable for different age groups?

Lisa Curry
Lisa Curry 21 October 2016
Read more
Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in...

Roland Pokornyik
Roland Pokornyik 31 October 2016
Read more