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To Stay Competitive, Retail Marketers Must Swap Agency for Specialist

To Stay Competitive, Retail Marketers Must Swap Agency for Specialist

Today's retail market is being described as one of “the most challenging and competitive in 50 years.” As evidenced by high-profile store closures and bankruptcies, retailers are struggling to keep up with the...

Conor Ryan
Conor Ryan 10 July 2018
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Cruise industry – can AI help in delivering better internet experience at sea?

Cruise industry – can AI help in delivering better internet experience at sea?

With recent innovations in conversational AI, cruise lines can address connectivity issues for passengers more efficiently

Ashima Jain
Ashima Jain 10 July 2018
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5 Steps of Omni Channel Retailing

5 Steps of Omni Channel Retailing

As customer expectations are higher and the marketplace is highly competitive, companies need to make the transition to omni channel retailing model.

Ezgi Ada
Ezgi Ada 10 July 2018
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Five ways to eliminate consumer stress from your digital experiences

Five ways to eliminate consumer stress from your digital experiences

For today’s brands, the fastest way to ensure customer loyalty is by providing a stress-free experience. This experience should not only minimize consumer stress, it must also account for all of the different mindsets...

Geoff Galat
Geoff Galat 9 July 2018
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6 Ways to Use Social Media for Promoting Your Event

6 Ways to Use Social Media for Promoting Your Event

When planning an event, it is not unthinkable that sometimes people forget to put into action certain strategies that get people to show up for the event.

Monica Wilson
Monica Wilson 9 July 2018
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Offer a Seamless Gift Card Experience for Customers

Offer a Seamless Gift Card Experience for Customers

Building an omnichannel system means creating a seamless shopping experience for customers, no matter what, where and how they buy. Being just a small piece of the whole system, Gift Card is often overlooked. However,...

Anh Tran
Anh Tran 9 July 2018
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Slow Loading WordPress Website? Fix It Now.

Slow Loading WordPress Website? Fix It Now.

Most of the website developers choose WordPress as their CMS. That’s because it offers a wide variety of plugins and themes. Simultaneously, it may create loading issues for visitors. So, you may go through this...

Maulik Shah
Maulik Shah 9 July 2018
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Trends Shaping the Customer Engagement in 2018

Trends Shaping the Customer Engagement in 2018

Tectonic shifts are transforming the global business landscape dramatically. To succeed, companies have to accept never ending volatility as the new normal, understand the ongoing developments and create business...

Ezgi Ada
Ezgi Ada 9 July 2018
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4 Sales and Marketing Tips and Ideas to Grow Your Business

4 Sales and Marketing Tips and Ideas to Grow Your Business

Running a business is almost always a difficult task, especially during the growth period. Growing a business into a profitable enterprise requires a lot of effort and dedication. Not only that, but you must be...

Raul Harman
Raul Harman 9 July 2018
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New tech tools drive SME success in E-commerce

New tech tools drive SME success in E-commerce

Traditionally small to medium sized business have been limited in a number of ways to drive their businesses forward in ECommerce through lack of money, access and visibility. However with a new digital era , as...

Alvaro Verdoy
Alvaro Verdoy 6 July 2018
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The Digital Dozen - Manu Mathew, Co-Founder and CEO, Visual IQ, a Nielsen Company

The Digital Dozen - Manu Mathew, Co-Founder and CEO, Visual IQ, a Nielsen Company

The Digital Dozen is a series of profile interviews with thought leaders in the technology industry. Here we speak with Manu Mathew, Co-Founder and CEO, Visual IQ, a Nielsen Company, about his career path and how...

Manu Mathew
Manu Mathew 6 July 2018
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Twitter is not just about sharing what you had for lunch

Twitter is not just about sharing what you had for lunch

By following experts in your field, you are exposed to a priceless library of knowledge and access to industry thought leaders.

Rick Barron
Rick Barron 6 July 2018
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Creating Effective Integrated Marketing Campaigns

Creating Effective Integrated Marketing Campaigns

Marketing campaign success in today’s mobile-focused, multichannel, and distinctly social media-driven landscape relies on an integrated approach. This is designed to maximise viewership by reaching out to specific...

Alaina Roberts DipM MCIM CM
Alaina Roberts DipM MCIM CM 6 July 2018
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e-Commerce: Back to Brick

e-Commerce: Back to Brick

Over the past few years, many people, including retail experts, have predicted the doomsday of brick-and-mortar stores. With the strong rise of e-commerce and the mass closing of many physical stores by giant...

Anh Tran
Anh Tran 5 July 2018
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Twenty-first Century bank heists – more ransomware than romance as cybercriminals go for the digital vault

Twenty-first Century bank heists – more ransomware than romance as cybercriminals go for the digital vault

There used to be a certain romance about a classic bank robbery - the outlandish plots, the intricate planning and the ingenious strategies (often involving digging tunnels) designed to get criminals into the vault...

Rick McElroy
Rick McElroy 5 July 2018
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Creating a Win-Win situation for your Content Syndication

Creating a Win-Win situation for your Content Syndication

The data you have gathered for the benefit of your reader needs to work hard to generate leads for you. Through the process of Syndication, your content will be able to achieve maximum exposure, build traffic to your...

Prathamesh Yeotekar
Prathamesh Yeotekar 5 July 2018
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Why You Should Incorporate Video Content on Your Website

Why You Should Incorporate Video Content on Your Website

In today’s competitive business world, your company needs to stand out from the crowd. To improve a business website, why not incorporate video content?

Neil Capstick
Neil Capstick 5 July 2018
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The impact digital transformation has on new customer experiences

The impact digital transformation has on new customer experiences

Digital leaders in every industry outperform their competition by a wide margin. After comparing financial results of companies based on their degree of digital sophistication, an assessment by Bain & Company...

Kieron McCann
Kieron McCann 4 July 2018
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Where are we, post-GDPR go-live?

Where are we, post-GDPR go-live?

GDPR is now fully enforceable by the ICO, but just weeks before it became so, the business world seemed to be waiting with bated breath as marketers, technologists, lawyers and business leaders circled the deadline...

Ian Woolley
Ian Woolley 4 July 2018
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How brands are using social to manage the customer experience

How brands are using social to manage the customer experience

A Digital Leaders roundtable hosted in London last month provided some great insights into how brands are trying to use social channels more strategically as part of their customer experience (CX) initiatives.

Linus Gregoriadis
Linus Gregoriadis 4 July 2018
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How CRM platforms Can Influence Revenue Generation for Businesses

How CRM platforms Can Influence Revenue Generation for Businesses

The Custom CRM solution has empowered the CRM software which enables the business organization to boost their sales and revenue graph.

Digital Doughnut Contributor
Digital Doughnut Contributor 4 July 2018
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Chatbots are coming for CRM: Is your business ready?

Chatbots are coming for CRM: Is your business ready?

Be it ordering food or asking for consultation related to investments or funds, people probably will deal with chatbots today at some or the other point in a day. For those, who are aloof to tech news in the recent...

Anwar Shaikh
Anwar Shaikh 4 July 2018
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Podcast - From Cannes Lions: Marketing Technology

Podcast - From Cannes Lions: Marketing Technology

The first of three episodes recorded at the Cannes Lions International Festival of Creativity 2018. In this episode we looked at looked at some of the technology on show and we were joined by: Chris...

Russell Goldsmith
Russell Goldsmith 3 July 2018
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How to Target Specific Niches In Content Marketing

How to Target Specific Niches In Content Marketing

If you are finding your content marketing strategy isn't reaching the right audience or that your attendance has been dropping off as of late, this message is for you. Today, we would like to share a few useful...

Mary Kutton
Mary Kutton 3 July 2018
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Don’t put the (shopping) cart before the horse

Don’t put the (shopping) cart before the horse

For ecommerce websites, the shopping cart is a key focal point – the lucrative loot bag that signifies a converted visitor and a stream of revenue. Much of our marketing efforts are placed on increasing cart value...

Niamh Reed
Niamh Reed 3 July 2018
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