Article

Sarang Pharate
Sarang Pharate 2 July 2018
Categories Technology

Doing SmartLabel Right with Separation of Data Attributes & Front End Design

One of the primary considerations brands need to look at is how they would like to deliver their SmartLabels and how to structure their solution. Read more to understand how to deploy a dynamic Smartlabel solution for your brand

SmartLabel™ is one of the pioneering movements under the consumer transparency umbrella of initiatives. The GMA and FDA led SmartLabel allows brands and consumers alike to enrich their product experience by electronically delivering deeper product information through QR codes placed on the product packaging.

The GMA also predicts that 80% of the packaged groceries will feature SmartLabel™ within the next five years.

Key brands like Cadbury, Garnier, KitKat, Hershey’s, Pepsi, have actively lead the way in deploying SmartLabelwhile many other manufacturers and brands across the US have chosen to watch and wait before moving ahead with their own plans.

One of the primary considerations brands need to look at is how they would like to deliver their SmartLabels and how to structure their solution. For smaller brands which have a small portfolio of products where the product information doesn’t undergo changes for years, it may be simple to create SmartLabels as simple HTML pages which are triggered when a QR code is redirected to these pages.

However, in reality, product information is dynamic in nature for most brands and products. There are often situations where an ingredient in a product may change, a nutrient value may change. The packaging size or quantity may change and this may result in other attributes having to be updated too.

SmartLabel solutions for most require dynamic systems with a clear separation between the SmartLabel data attributes and the front end SmartLabel design which is what consumers look at. Solutions structured this way allow the system/application to separate the data from the actual label. While the label fetches data from a dynamic source, alterations can be made to the existing product data without affecting the printing or product packaging in any way and allow for frequent updates to the data and keeping the information fresh.

In the longer run, these systems that allow for quick changes and easy updates are cost-effective and economical. On analysing requirements for smaller sets of products, it may seem more economical to use a development team to generate static SmartLabels where the attributes are populated within each individual web page, however, when it comes to being able to make changes, update values, comply with keeping the attributes updated, it requires continuous development efforts which simply add to the cost and turns into a tedious process.

Selecting the right solution involves checking to see whether the separation between the data attribute management and the front-end design exists and allows you to dynamically update and publish information without too much effort or development cost.

If you’ve ensured this is possible, chances are you have a long-term solution in place that will not just enable to you launch your SmartLabels but keep them doing what they were meant to do which is deliver rich, accurate product data to consumers beyond the restrictions and constraints of product packaging and traditional print labels.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
Instagram Growth Strategies: 9 Practical Ways to Maximize Engagement and Growth

Instagram Growth Strategies: 9 Practical Ways to Maximize Engagement and Growth

Effective Instagram growth strategies are essential for maximizing your marketing campaign, increasing engagement, and boosting conversions. Think of your Instagram strategy for business growth as a campfire. It doesn...

Mos Clement
Mos Clement 26 January 2024
Read more
10 Factors that Influence Customer Buying Behaviour Online

10 Factors that Influence Customer Buying Behaviour Online

Now is an era where customers take the center stags influencing business strategies across industries. No business can afford to overlook factors that could either break the customer experience or even pose a risk of...

Edward Roesch
Edward Roesch 4 June 2018
Read more
7 Reasons Why Social Media Marketing is Important For Your Business

7 Reasons Why Social Media Marketing is Important For Your Business

In the past two decades social media has become a crucial tool for marketers, enabling businesses to connect with potential customers. If your business has yet to embrace social media and you want to know why it is...

Sharron Nelson
Sharron Nelson 29 February 2024
Read more