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A start-to-finish guide on B2B branding componentsA brand is the sum total of all the impressions your customers have of you, everything from your logo to your customer service to your product quality. As such, it's important that you control all of those touch...

                Sharmila KRaja
                18 October 2018
            
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Five big brand translation and localization mistakes that every business can learn fromThe translation and localization of documentation has huge potential for missteps. From poor grammar and clumsy phrasing to nonsensical text or the inadvertent use of swearwords, companies have been getting...

                Digital Doughnut Contributor
                18 October 2018
            
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Tips to develop a groundbreaking product for the voice-enabled digital future.When we talk about the voice enables technology, you will almost find it everywhere now. Starting from the gadgets for home to high-end technologies for mobile phones, every tech firm is trying to spur innovation in...

                James Warner
                18 October 2018
            
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100+ B2B Marketing StatsTechnology has made B2B marketing and sales much more measurable and for this reason, we set out to compile the most helpful stats. Here is a comprehensive list of more than 100 B2B marketing statistics.

                Anisha Vijayan
                18 October 2018
            
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4 Steps for Successful PersonalisationPersonalisation was a ubiquitous topic at last week’s Festival of Marketing held at Tobacco Dock in London, with plenty of case studies in evidence to show how companies are reaping tangible benefits from a more...

                Linus Gregoriadis
                17 October 2018
            
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Social media and sentiment analysis: a match made in business heavenSentiment analysis and social media go together like bread and butter. Here’s how sentiment analysis can support your social media strategy.

                Niamh Reed
                17 October 2018
            
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The Shopping Day Bigger than Black Friday and Cyber Monday CombinedIt's a global shopping phenomenon which puts Black Friday and Cyber Monday in the shade, but many retailers have never heard of it.

With just a month to go until Singles' Day, can western brands take...

                Angela Southall
                17 October 2018
            
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Why Should You Consider Digital Asset Management In Your Digital Transformation Strategy?Companies are taking a swift shift towards digital transformation as it heightens the desperation of delivering captivating and value-adding digital experience to their customers. Right from exceptional branding to...

                Rajneesh Kumar
                17 October 2018
            
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Redesigning Users' Entire Digital JourneysForget about defining personas rotely and applying segmentation strategies from decades ago, which focus on the assumption that all the customers in the same segment follow the same linear path from awareness to...

                Asena Atilla Saunders
                17 October 2018
            
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API Testing in a DevOps mode. What is your strategy?The successful run of API testing in a DevOps environment is essential to establish a seamless communication between applications and systems. This eliminates errors and leads to the building of robust and functional...

                Hemanth Yamjala
                16 October 2018
            
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Europe Augmented Reality Market size to exceed $12bn by 2024Europe AR Market Size exceeded $383mn in 2017 and is projected to grow at over CAGR of 65% from 2018 to 2024

                Digital Doughnut Contributor
                16 October 2018
            
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Clarity at the Core Part: PIM and MDMDo you want to take control of the omnichannel and want to understand business software which will help you with that? Start with a clear understanding of Product Information Management software and Master Data...

                Janusz Wojciechowski
                16 October 2018
            
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The omnichannel imperative: key steps to success The importance of providing a strong omnichannel experience during your company’s digital transformation cannot be overstated. Simply meeting the complex modern customer expectations with an omnichannel experience is...

                Hideki Hashimura
                15 October 2018
            
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Nearly half of enterprise brands believe they are at risk of a website data breachEnsighten, the global leader in data security, governance and omni-channel data management, unveiled research showing that nearly half (46%) of enterprises believe they have a probable (or greater) risk of a website...

                Ian Woolley
                15 October 2018
            
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5 Tips to Promote Your Business With Discount MarketingDiscounts play a crucial role in a brand’s life. They are one of the best ways to increase your sales and award your customers; however, there is a fine line between operating an effective discount strategy and...

                Asena Atilla Saunders
                15 October 2018
            
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The Digital Dozen – Oliver Whitten, COO, AdformThe Digital Dozen is a series of profile interviews with thought leaders in the technology industry. Here we speak with Oliver Whitten, COO of Adform, about his career path and ask the question on everyone’s lips...

                Oliver Whitten
                15 October 2018
            
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Bricks-and-mortar Life After DeathThe digital revolution has changed ecommerce landscape forever. Read what brick-and-mortar retailers can do to stay afloat.

                Janusz Wojciechowski
                12 October 2018
            
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How Is Artificial Intelligence Going To Affect Future Industries?Artificial Intelligence Solutions For The Future Industries

                Paresh Sagar
                12 October 2018
            
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Top Five Tips: Maximising ROI from Adobe Campaign39% of marketers say proving the ROI of their marketing activities is their top marketing challenge, and things are only getting more heated, as Marketing technology spend is now surpassing advertising spend for most...

                Grace Russell
                11 October 2018
            
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Building your Martech Stack: Best-in-Breed or Single Vendor?When it comes to building your Martech stack, both the best-in-breed and single vendor approaches have their benefits and drawbacks. Ultimately, the requirements of your organisation will determine which approach will...

                Grace Russell
                11 October 2018
            
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How to Take Your Customer Experience to the Next Level in 2019There were those days when having a great customer experience revolved all around human interaction – for example, a smile from a shop assistant made all the difference. However, with changing times; businesses have...

                Neel Sinha
                11 October 2018
            
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Top SEO Trends to Look Out For in 2019There is never a better time than right now to prepare for the future. 2019 might very well be the biggest year for SEO yet. Between augmented reality and virtual reality, or artificial intelligence and blockchain, we...

                Sharon Dargaville
                10 October 2018
            
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Is Email a Goner?There always seems to be plenty of news articles debating the death of email. Especially in light of upcoming GDPR changes, Facebook changes, and on-going concerns about data privacy - it seems someone, somewhere, is...

                Jenna Devinney
                10 October 2018
            
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Tips To Develop a Secure Mobile App DevelopmentAccording to a survey commissioned by Risk IQ, a California based cyber Security Company, poor security awareness is placing US consumers’ personal details and devices at risk. The survey had brought in 1,000...

                divya bhatt
                10 October 2018
            
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AI Transforms Industrial IoTIf you’ve been studying artificial intelligence and its growth, you’ll know that the industry is well past its nascent stage now. There is significant maturity in its growth, and companies from diverse backgrounds are...

                Ronald van Loon
                10 October 2018
            
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