100+ B2B Marketing Stats
Technology has made B2B marketing and sales much more measurable and for this reason, we set out to compile the most helpful stats. Here is a comprehensive list of more than 100 B2B marketing statistics.
B2B marketing statistics and trends show the industry's shift towards a more digital strategy. The world of B2B marketing was flipped on its head a few years ago when digital marketing channels made it easier than ever to access your customers. From the value of email marketing in B2B to the emergence of social media in B2B, there is no longer a question of whether technology has changed the entire industry. Read on to learn about more than 100 B2B marketing statistics that show how B2B companies are shifting and changing towards more digital, content-based campaigns.