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The power of a single customer view: increased personalisation and optimal CX

The power of a single customer view: increased personalisation and optimal CX

Customers now want the best of all worlds. Good old fashioned personalised service, brands who understand and are empathetic towards them but who can deliver exactly what they want, immediately?

Dan Telling
Dan Telling 18 February 2019
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The Best Shopify CRM platforms to Boost Your Sales in 2019

The Best Shopify CRM platforms to Boost Your Sales in 2019

Customer information is vital to any ecommerce organisation, whether you’re aiming to increase your retention rate or launch a new marketing campaign, customer information is vital for making informed, accurate and...

George Peabbles
George Peabbles 15 February 2019
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How your Ecommerce Business сan Benefit from Machine Learning

How your Ecommerce Business сan Benefit from Machine Learning

Machine learning is making significant inroads in a wide range of industries, including retail. In fact, Gartner predicts that by 2020 over 80% of all customer interactions will be run by AI.

Tetiana Boichenko
Tetiana Boichenko 15 February 2019
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3 Trends Facing the Media, Entertainment and Publishing Industry

3 Trends Facing the Media, Entertainment and Publishing Industry

It’s hard to think of any industries that have been harder hit by the deluge of technology advances and changes in consumer behaviour as the media, entertainment and publishing (MEP) industry.

Sylvia Jensen
Sylvia Jensen 14 February 2019
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In the Fyre-ing line: what brands can learn from the greatest party that never happened

In the Fyre-ing line: what brands can learn from the greatest party that never happened

Fyre Festival is a message to us all about the power of influencer marketing and the dangers of misleading your audience.

Ben Hollom
Ben Hollom 14 February 2019
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White Hat Vs. Black Hat: The Marketer's SEO Guide for 2019

White Hat Vs. Black Hat: The Marketer's SEO Guide for 2019

Black hat and white hat SEO techniques aren't always so cut-and-dry, but search engines like Google take the distinction pretty seriously. Here's what you'll need to know to stay on the right side of...

Brennen Bliss
Brennen Bliss 14 February 2019
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Unlock the potential of combined print and digital communication

Unlock the potential of combined print and digital communication

Comparing email campaigns to direct mail campaigns in an attempt to measure which one is the better marketing choice is an ongoing debate. Go Inspire Insight has drawn data from a large-scale randomised control trial ...

Andy Wood
Andy Wood 13 February 2019
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The Best Mobile Customer Engagement Tips for Valentine’s Day

The Best Mobile Customer Engagement Tips for Valentine’s Day

Whether you are a love bug or a big anti-Valentine’s Day supporter, you probably know that there is no escape from Valentine’s Day — potentially even Valentine’s Week. So why not make the most out of it and ...

Asena Atilla Saunders
Asena Atilla Saunders 13 February 2019
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Top 4 Mobile Marketing Trends of 2019

Top 4 Mobile Marketing Trends of 2019

Today, we find ourselves bombarded with emails, text messages, and social media notifications, all through our mobile phone, which comes with us wherever we go. In 2019, mobile is poised to hold an even more important...

Olivia Gao
Olivia Gao 13 February 2019
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Evolution of the DMP: how the modern data management platform is transforming the customer experience

Evolution of the DMP: how the modern data management platform is transforming the customer experience

The Evolution of the DMP report, produced by London Research in partnership with Adobe, looks at how data management platforms have evolved from tactical media-buying tools to strategic platforms at the heart of...

Michael Nutley
Michael Nutley 13 February 2019
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5 Steps To Making Your Email Signature a Marketing Tool

5 Steps To Making Your Email Signature a Marketing Tool

Email signatures can be turned into an effective and far-reaching online marketing tool without being overly promotional.

Daisy Rowley
Daisy Rowley 13 February 2019
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How Will AI Transform The Digital Marketing In 2019?

How Will AI Transform The Digital Marketing In 2019?

The recent breakthroughs in Artificial Intelligence has opened insurmountable opportunities for businesses, especially in digital marketing domain. As technology is advancing at a rapid pace, AI has already emerged as...

Chris Myers
Chris Myers 12 February 2019
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SEO in 2019: Get started with 5 essential metrics

SEO in 2019: Get started with 5 essential metrics

SEO initiatives are usually time-consuming, but these key SEO metrics are easy to track. They not only help you to measure the success of your SEO initiatives but also improve it. Let’s have a look.

Swapnil Bhagwat
Swapnil Bhagwat 12 February 2019
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Scalable Intelligence: How to Solve the Growth Imperative

Scalable Intelligence: How to Solve the Growth Imperative

From quarterly earnings calls and daily market scrutiny through to ever-intensifying competition for talent, today’s business reality is brutally paced. Even Apple’s shares fell dramatically last quarter despite...

Mark Walker
Mark Walker 12 February 2019
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Building the right company culture for customer analytics success

Building the right company culture for customer analytics success

The ability to take an integrated approach to customer data is very much dependent on the culture within the organisation, according to a new report from Digital Doughnut sister company London Research. While...

Linus Gregoriadis
Linus Gregoriadis 11 February 2019
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Re-engineering the customer experience through AI

Re-engineering the customer experience through AI

Today’s consumers want value – both from what they buy, and from the process of purchasing a product/service. Good customer experience is one of the key determining factors for consumers when it comes to deciding...

Grant Coleman
Grant Coleman 11 February 2019
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Digital Marketing Trends To Look Out For In 2019

Digital Marketing Trends To Look Out For In 2019

Each year new trends are unveiled, and at the beginning of each new year the trending trends are discussed and rated to determine if they are going to be a new revolution or a huge disappointment. So let’s carry...

Sumit Gharal
Sumit Gharal 11 February 2019
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Account Based Marketing - Making a case for Marketing Success

Account Based Marketing - Making a case for Marketing Success

" Don't count the people you reach...Reach the people who count" -David Ogilvy  Customers are a complex bunch & B2B customers even more so. With time, proliferation of discovery & buying...

Amit Thapliyal
Amit Thapliyal 11 February 2019
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Scent Marketing: Smells That Sell

Scent Marketing: Smells That Sell

Learn how to control consumers’ memory, emotion and even buying behavior by taking advantage of the strongest of the five senses.

Leanna Serras
Leanna Serras 8 February 2019
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The Challenges to Tackle Before You Start With AI

The Challenges to Tackle Before You Start With AI

Artificial Intelligence and the technology behind it are growing at a furious pace. Marketers have realized its vast potential and are striving to extract the technology’s opportunities in full. There are numerous...

Ronald van Loon
Ronald van Loon 8 February 2019
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Retail Recap: 2018 eCommerce Developments

Retail Recap: 2018 eCommerce Developments

2018 was a year of change for the retail industry. New advancements in technology, shifting customer expectations, and increased competition forced retailers to re-evaluate their priorities and find new ways to grow.&...

Rachel Hobble
Rachel Hobble 8 February 2019
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5 tips for Organic Growth on Instagram

5 tips for Organic Growth on Instagram

2019 is the year for Instagram marketing and it's a fantastic opportunity not only for E-commerce businesses but any business looking to grow their social proof and showcase their company culture.

Will Patterson
Will Patterson 7 February 2019
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10 Essentials to Craft a B2B Video Marketing Strategy in 2019

10 Essentials to Craft a B2B Video Marketing Strategy in 2019

Video content is fast becoming the preferred content format for B2B content marketers. With fewer marketers satisfied with their content marketing efforts, video content seems like a new window of opportunity...

Abhishek Talreja
Abhishek Talreja 7 February 2019
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Digital Voices of 2019

Digital Voices of 2019

What Is Digital Marketing? At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. In digital marketing...

Rick Barron
Rick Barron 7 February 2019
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Assessing 8 of Google’s Biggest Algorithm Updates Throughout 2018

Assessing 8 of Google’s Biggest Algorithm Updates Throughout 2018

Google’s search ranking algorithms saw quite a bit of change throughout 2018. There were changes in how images are searched for, how mobile websites are indexed, and much, much more.

Mansi Dhorda
Mansi Dhorda 6 February 2019
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