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How To Build Thought Leadership with Social Media Marketing Automation

How To Build Thought Leadership with Social Media Marketing Automation

The concepts of “thought leadership” is important for any person and brand that are wanting to establish themselves as a leader in a particular industry, niche, specific topic, trade or practice. Although depending on...

Maulik Patel
Maulik Patel 2 January 2019
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How FinTechs are Disrupting The Finance Industry

How FinTechs are Disrupting The Finance Industry

Innovative and creative services/solutions developed by utilising new technologies in every sector proved us, that it is possible to manage a lucrative business while providing efficient and delightful customer...

Asena Atilla Saunders
Asena Atilla Saunders 2 January 2019
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The Future of Banking, Payments and Shopping

The Future of Banking, Payments and Shopping

Digital technologies and challenging new generation customer demands are transforming today’s business landscape. Especially the Millenials that brands have a love-hate relationship with; put brands under a...

Asena Atilla Saunders
Asena Atilla Saunders 31 December 2018
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YouTube influencer marketing trends for 2019

YouTube influencer marketing trends for 2019

In 2018, the number of channels earning six figures per year on YouTube grew more than 40% year over year! To try and learn more about this, Shorr Packaging conducted an analysis of more than 1,500 YouTube user...

Matt Zajechowski
Matt Zajechowski 28 December 2018
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Retailer online identity: with brand confidence comes creativity

Retailer online identity: with brand confidence comes creativity

You’d think by now, over 20 years on from the launch of Amazon and eBay, that retailers would have their digital experiences well refined. But the fast-changing nature of e-commerce means there are often gaps between...

Digital Doughnut Contributor
Digital Doughnut Contributor 28 December 2018
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Online travel: a new era of disruption?

Online travel: a new era of disruption?

It is fair to say that the travel sector has consistently been in the vanguard of the digital age, embracing the sweeping transformation and disruption that has sent other sectors into tailspins. Whether it was the...

Sylvia Jensen
Sylvia Jensen 27 December 2018
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10 Digital Marketing Trends for 2019 you Should Know

10 Digital Marketing Trends for 2019 you Should Know

As digital trends evolve every year, marketers should always be aware of the changes in order to easily adapt with emerging technologies and stay ahead in the market. This will help them gain a competitive edge and...

Georges Fallah
Georges Fallah 27 December 2018
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Post GDPR: How can identification boost your email channel?

Post GDPR: How can identification boost your email channel?

Email marketing has undergone seismic change in recent months following the introduction of GDPR, with marketeers forced to cull consumer email addresses from their databases unless they’ve gained explicit consumer...

Wulfric Light-Wilkinson
Wulfric Light-Wilkinson 21 December 2018
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Shared vs Managed WordPress Hosting: Pros & Cons

Shared vs Managed WordPress Hosting: Pros & Cons

Once you want to have your own WordPress website, you will see all kinds of industry jargon. The two most common terms you see include managed and shared hosting. this blog is going to help you find the differences...

Keith Ortiz
Keith Ortiz 21 December 2018
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Five Tips To Help You Avoid Malicious WordPress Plugins And Themes

Five Tips To Help You Avoid Malicious WordPress Plugins And Themes

Wordpress’s plugins and themes are one of the most powerful things about the platform - easy to use and easy to install, they can transform your website into just about anything you could possibly imagine...

Brad Litwin
Brad Litwin 21 December 2018
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Be Boxing Day clever: Don’t make headlines for the wrong reasons on the biggest shopping day of the year

Be Boxing Day clever: Don’t make headlines for the wrong reasons on the biggest shopping day of the year

2017 was stated as the worst year ever for data breaches and cyber incidents around the world. Hackers are opportunistic and will prey on those retailers that are unprepared at their busiest times. But, according to...

Ian Woolley
Ian Woolley 20 December 2018
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Podcast - How Connected Brands Drive Growth

Podcast - How Connected Brands Drive Growth

The latest FutureBrand Index highlighted how the most future proofed companies consistently align the totality of the experiences they create with their wider corporate purpose and that was the focus of our latest...

Russell Goldsmith
Russell Goldsmith 20 December 2018
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Digital detoxing and brand engagement

Digital detoxing and brand engagement

Scott Curtis, Global Head of Digital and Innovation at Spark Foundry talks about how the growing rise in people switching off will affect marketing strategies

Scott Curtis
Scott Curtis 20 December 2018
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4 Corporate Email Risks & What You Can Do About Them

4 Corporate Email Risks & What You Can Do About Them

Everyone in the Corporate World today is striving to contribute to growing their business. And there can be no doubt that email is a critical growth agent for almost any business. But without a structured plan, or...

Jenna Devinney
Jenna Devinney 20 December 2018
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The reality of transformation

The reality of transformation

Digital transformation may have been on the business agenda for some time, but the truth is that (beyond the technology itself) businesses have struggled to embrace the changes that inevitably come with it. This means...

Nicola Hinds
Nicola Hinds 20 December 2018
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Finally, the brands have their say

Finally, the brands have their say

As we finish 2018, it was refreshing to attend an event that focused on letting the brands take centre stage. MAD//Fest was promoted as being a disruptive event which threw the event rule book out of the window. It...

Julia Smith
Julia Smith 19 December 2018
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Why ‘clickbait’ is no longer a valid marketing tactic

Why ‘clickbait’ is no longer a valid marketing tactic

Still measuring results by the click? Perhaps it's time to reconsider.

Tom Chapman
Tom Chapman 19 December 2018
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Three steps to putting the mobile consumer in context

Three steps to putting the mobile consumer in context

With the rise of mobile commerce, today’s consumers don’t “go shopping”, but instead purchase items in a huge variety of different contexts and settings.

Geoff Galat
Geoff Galat 19 December 2018
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How 'enterprise-ready' low code empowers developers, designers and marketers alike

How 'enterprise-ready' low code empowers developers, designers and marketers alike

With marketers able to track and understand consumer behaviour better than ever before, the pressure is rising for digital design teams to respond quickly to demands for new features, functionality and design elements...

Craig Hanna
Craig Hanna 18 December 2018
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8 Secrets to Successful Online Marketing

8 Secrets to Successful Online Marketing

Suggestions for successfully marketing your small business online.

Justin Runyon
Justin Runyon 18 December 2018
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How the media world needs to think wider for a more focused solution

How the media world needs to think wider for a more focused solution

With influencer marketing increasingly seen as commercially flawed, brands will seek to reach audiences via their 'tribes'. Think Adidas or Nike. By supporting the tribe's interests, brands will be able to...

Jonathan Durden
Jonathan Durden 17 December 2018
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How Digital Signage Can Help You to Connect With Your Customers

How Digital Signage Can Help You to Connect With Your Customers

Digital signage has become one of the most popular forms of advertising in recent years, and as it begins to surpass traditional offline strategies, business across the world – both big and small – must focus their...

Peter Scully
Peter Scully 17 December 2018
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Quick fixes or hard yards? The power of (and secret to) long-term, successful brand-agency relationships

Quick fixes or hard yards? The power of (and secret to) long-term, successful brand-agency relationships

Diverse roster of niche supplier agencies, or a smaller number of long-term partnerships? While the former presents a more dazzling venture, it is the latter that tends to hold the formula to a business’ sustainable...

Tom Carter
Tom Carter 17 December 2018
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Why revisiting your content is a good idea

Why revisiting your content is a good idea

The world moves faster and faster with each passing year. What was relevant one year might be out of date the next. Let’s take a look at why revisiting your content is so important and how this is best achieved.

John Hinds
John Hinds 14 December 2018
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The Challenges of Data-Driven Marketing (And How to Overcome Them)

The Challenges of Data-Driven Marketing (And How to Overcome Them)

More businesses are turning towards data-driven marketing to help them better align their strategies with consumer behavior. A lot can be gained from using data to inform marketing decisions, but it doesn't come...

Jennifer Horne
Jennifer Horne 14 December 2018
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