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Boost your E-commerce Strategy with Storytelling

Boost your E-commerce Strategy with Storytelling

Ecommerce is everywhere because people don't want to waste time and money to roaming from one place to another. This article will show you how to boost your ecommerce strategy with story telling. It will attract...

Digital Doughnut Contributor
Digital Doughnut Contributor 14 January 2019
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Predictive Analytics and AI Drive Up Customer Lifetime Value

Predictive Analytics and AI Drive Up Customer Lifetime Value

Redeye have released the results of an 18-month initiative, testing the outcome predictive analytics can having on an organisation's multi-channel campaigns. See the full results here.

Digital Doughnut
Digital Doughnut 14 January 2019
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Levels of risk: are we too strict on brand safety?

Levels of risk: are we too strict on brand safety?

With unsavoury ad placements potentially harming consumers’ opinion of a brand, the concept of being too strict with brand safety might sound ridiculous. Yet with marketers intensifying their efforts to avoid ads...

Nick Welch
Nick Welch 14 January 2019
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How Marketers Can Meet the Needs of the Customers of the Future - and Why That Means Today’s Customers Too

How Marketers Can Meet the Needs of the Customers of the Future - and Why That Means Today’s Customers Too

The relationship between consumers, content and brands has changed immeasurably; a sea change in the last 10 years alone. With exponentially more opportunities for real-time interactions, it’s easier than ever before...

Diane Perlman
Diane Perlman 14 January 2019
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Email Marketing: Your SME Cheat Sheet

Email Marketing: Your SME Cheat Sheet

Email marketing has masses of potential for SMEs, but you have to stick to the rules. So, how can you make email marketing work for you?

Marios Italos
Marios Italos 14 January 2019
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Why Branding Is So Important and 3 Tips to Get It Right

Why Branding Is So Important and 3 Tips to Get It Right

As a business owner, the one thing that you probably care the most about is customers. And of course, you should! After all, no matter how good your business is, if you don’t have people buying that idea, service or...

Kevin Brown
Kevin Brown 11 January 2019
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Why Video Is The Star Of Your Small Business

Why Video Is The Star Of Your Small Business

As a small business, marketing has to involve a series of clever approaches. After all, you don’t have money to burn so there’s a need to get the greatest return possible. Video marketing is very effective at...

Benjamin Arie
Benjamin Arie 11 January 2019
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Lazarus Brands: How Legacy Brands Can Become Social and Innovate in Digital

Lazarus Brands: How Legacy Brands Can Become Social and Innovate in Digital

Though a respected legacy brings with it consumer recognition and trust, both are difficult to maintain in today’s jam-packed marketplace. So how do older brands maintain relevance?

Chris Cooper
Chris Cooper 11 January 2019
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Customer retention analytics: 5 strategies to reduce churn with data

Customer retention analytics: 5 strategies to reduce churn with data

Think customer loyalty programs are all about getting generic discounts, points and rewards? Think again. That was the old school way of doing things. Today, it’s more about offering customers something as...

Alyona Medelyan
Alyona Medelyan 11 January 2019
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Factors That Will Influence Paid Advertising in 2019

Factors That Will Influence Paid Advertising in 2019

In this article, we will identify the areas that will pave the way for paid search marketers in the New Year and explain how we can leverage them to our advantage.

Ajay Sachdeva
Ajay Sachdeva 10 January 2019
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Earned Web Traffic Sources That Can Drive More Traffic To Your Online Business…

Earned Web Traffic Sources That Can Drive More Traffic To Your Online Business…

Yes, there are some simple earned web traffic sources that can really drive more traffic to your online business, and not just today, but every day!

David J. Boozer
David J. Boozer 10 January 2019
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Customer Feedback Analysis 101: What’s the Best Way to Analyse Vast Amounts of Feedback?

Customer Feedback Analysis 101: What’s the Best Way to Analyse Vast Amounts of Feedback?

Do you have a lot of customer feedback collected but don’t know exactly what to do with it?

Alyona Medelyan
Alyona Medelyan 9 January 2019
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Looking back at Amazon’s Black Friday success – the numbers behind the dominance

Looking back at Amazon’s Black Friday success – the numbers behind the dominance

Amazon has become its very own search engine, which marks a fundamental shift in the way people now shop. According to our 2018 Black Friday research, the retail industry saw a 3% decline in web visits compared to...

Lisa Luu
Lisa Luu 9 January 2019
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Video for Brands: Did My Video Content Work?

Video for Brands: Did My Video Content Work?

Created video content, but don't know if it's worked? Here's a few tips on what to do.

Stuart Stubbs
Stuart Stubbs 9 January 2019
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How to Create Attention-Grabbing Facebook Ad Campaigns

How to Create Attention-Grabbing Facebook Ad Campaigns

Anyone that has attempted to create their own Facebook advertisements will realise that whilst there is unlimited potential for utilising it as a sales channel, it is also a challenging market space to compete in...

Richard Hammond
Richard Hammond 9 January 2019
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How Banks can Exploit Big Data to Engage with Millennials

How Banks can Exploit Big Data to Engage with Millennials

Millennials are slowly moving into their prime spending years and when it comes to spending/saving/managing and using the money, especially the banking industry is in need of reshaping its services, solutions and how...

Asena Atilla Saunders
Asena Atilla Saunders 8 January 2019
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Practically applying today’s data science to marketing and sales

Practically applying today’s data science to marketing and sales

We live in an age where driverless cars will soon roam our streets, there’s a Siri in every iPhone, traders rely on algorithms, Alexa runs our smart homes and the mass automation of labour will soon impact everyone...

Jelle De Jong
Jelle De Jong 8 January 2019
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Social media trends to dominate 2019

Social media trends to dominate 2019

Social media has become an inevitable part of our lives and companies continues to invest their platform to make it immersive and relevant to users. Companies and small scale businesses are immensely focusing on...

Mahipal Nehra
Mahipal Nehra 8 January 2019
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Five Ways to Increase your Mobile Engagement in 2019

Five Ways to Increase your Mobile Engagement in 2019

Marketers looking to increase customer engagement need to prioritise mobile marketing in 2019. Here are five tips for you to kick-off the New Year in the right way.

Olivia Gao
Olivia Gao 7 January 2019
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Marketing Monday: 5 Tips for Video Marketing Success

Marketing Monday: 5 Tips for Video Marketing Success

There are more than 4billion hours of video watched each month. With an active audience, it's no wonder many businesses have begun to embrace video marketing...

Justin Runyon
Justin Runyon 7 January 2019
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What Do Shoppers Want From An eCommerce Store?

What Do Shoppers Want From An eCommerce Store?

A customer-centered approach to eCommerce cuts bounce rates and cart abandonment. We discuss four changes to your store that will make your customers happier and increase revenue.

Graeme Caldwell
Graeme Caldwell 7 January 2019
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An Interview on Stock Video with Kyle Trotter, Director of Creative Video Content, Shutterstock

An Interview on Stock Video with Kyle Trotter, Director of Creative Video Content, Shutterstock

Get the inside scoop on Stock Video from one of the most popular Stock enterprises Shutterstock!

Kyle Trotter
Kyle Trotter 4 January 2019
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Revealed: Top Five Brand Building Trends in 2019

Revealed: Top Five Brand Building Trends in 2019

As we enter 2019, I predict the following trends, will top the agenda in the New Year and make the difference to which brands create the ‘Superfans’ now needed to succeed in the digital age.  

Norty Cohen
Norty Cohen 4 January 2019
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The Spoof Is In The Pudding: Fake Products As A Content Marketing Tactic

The Spoof Is In The Pudding: Fake Products As A Content Marketing Tactic

Tired of creating humdrum content for your site? Try mocking-up zany spoof products that can attract great traffic.

Ashley McGovern
Ashley McGovern 4 January 2019
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A Basic Social Media Strategy Every Business Should Consider For A Successful 2019

A Basic Social Media Strategy Every Business Should Consider For A Successful 2019

For your business to grow, you understand that it is critical you attract new customers and retain existing ones. Social media has been a blessing to entrepreneurs, and you might want to incorporate it into your...

Robert Kolaski
Robert Kolaski 3 January 2019
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