Daisy Rowley
Daisy Rowley 13 February 2019
Categories Email & eCRM

5 Steps To Making Your Email Signature a Marketing Tool

Email signatures can be turned into an effective and far-reaching online marketing tool without being overly promotional.

Every business today uses signatures for their email communications. However, many may have never realized that these signatures can be turned into an effective and far-reaching online marketing tool without being overly promotional.

Email signatures have a greater reach than any of your email marketing campaigns as they can be included in all personal emails, as well as those that are business related. Unfortunately, most business people don't make use of this platform, opting for a simple sign off with their name and title.

Adding more aspects to your email signature does not only provide you with a marketing opportunity but also makes you look more professional. So, while you can design your signature as best fits your business, check out these 5 must-have features to make it look professional yet effective:

1.  Name and Company Name

Don't forget the essentials. First thing that needs to be included in your email signature is your complete name along with your designation and the complete name of your company. Since email signatures are added to all your emails, it spells out your business for even those who are unaware of it. However, company name should only include your current employer. Remember, email signature is not your resume where you can include your entire work history.

2. Phone Number and Email Address

For any marketing effort to be successful, it is essential that people are able to contact you. Providing a source of contact can be a huge factor to build customer trust; ensuring customers that they can contact and communicate with you makes them comfortable. Thus, adding a phone number is essential. But, because this signature is used in all your emails, it is advisable not to add a personal one. Your business telephone number is the best option.

Many people don't think to include an email address. However, if you are communicating with someone for the first time in a formal way, they often become uncertain about how they should contact you. Therefore providing the email address where you want to be contacted is advisable.

For both your phone number and email, it is also smart to add a call-to-action tab. This can not only prevent you from disclosing the number or address, but also saves others from the hassle of dialling the number or typing in the address.

3. Website and Blog

Adding a link to your website and blog is a two-way communication. It not only allows your correspondents to get more information about you but it's also a perfect way to promote your website or blog.

When adding a website link however, you should consider linking to an optimized landing page, providing as much information about current events and promotions as possible.

4. Social Media Links

Social media is considered to be a more informal platform for communication and can be a perfect way to reach the maximum number of people with minimum investments. Social media gives you a way of having more personal level of communication with your customers and helps in building trust. And so, by diverting more people to your social media website, you can turn potential customers into loyal ones.

5. Promotional Information

This is the least advisable thing to add to your email signature since it gives an apparent marketing message to your correspondents. However, if you can manage it, adding information or a link leading back to an informational page about any current promotional offer, upcoming events or other promotional material can still be beneficial.

Regardless of how you choose to resign your signature, remember:

  • Email signatures should be kept simple and professional. Adding graphics or images can be a bad idea, unless of course it's your branded logo.
  • They should be written in simple font and color. A single font is advisable while you can add two colors to make your branding more apparent.
  • While flashy email signatures are unprofessional, well designed ones can be an effective and efficient marketing tool.
Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
The 3 Most Important Stages In Your Presentation

The 3 Most Important Stages In Your Presentation

If you want to deliver a presentation on a particular topic and you have to prepare yourself for it you should make sure that you go through several very important stages in order to craft a compelling, persuasive and...

Nicky Nikolaev
Nicky Nikolaev 16 February 2016
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more
7 Reasons Why Social Media Marketing is Important For Your Business

7 Reasons Why Social Media Marketing is Important For Your Business

In the past two decades social media has become a crucial tool for marketers, enabling businesses to connect with potential customers. If your business has yet to embrace social media and you want to know why it is...

Sharron Nelson
Sharron Nelson 29 February 2024
Read more
Five Ways to Gain Maximum Return on Your Videos

Five Ways to Gain Maximum Return on Your Videos

Without question, our collective appetite for video is fuelling more video-centric experiences online. Video’s ability to impart both emotional and practical information makes it a win-win for brands and consumers...

Juli Greenwood
Juli Greenwood 2 July 2024
Read more