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Succeed in the Intelligent Era with an End-to-End Data Management Framework

Succeed in the Intelligent Era with an End-to-End Data Management Framework

The last decade has seen unprecedented advancements in artificial intelligence. We have moved towards a data-centric approach, and data is the center of everything digital. The data collected through different sources...

Ronald van Loon
Ronald van Loon 15 March 2019
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3 Ways AI Will Reshape Content Marketing in 2019

3 Ways AI Will Reshape Content Marketing in 2019

Artificial intelligence is everywhere in 2019. From smart home assistants such as Amazon’s Alexa to predictive driving technologies in the latest Tesla, AI has infiltrated everything from our homes to our cars and...

Tom Salvat
Tom Salvat 15 March 2019
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The First Steps to Creating a True Cross-Channel Advertising Strategy

The First Steps to Creating a True Cross-Channel Advertising Strategy

Wesley MacLaggan SVP Marketing at Marin Software gives his views on how to create a truely cross channel advertising strategy. As we know Google, Facebook, and more recently Amazon, have become the primary...

Sebastian Holland
Sebastian Holland 14 March 2019
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How to Marie Kondo Your Work Life

How to Marie Kondo Your Work Life

It is 2019, and we are all Kondophiles. Marie Kondo’s ethereal presence and understanding smile has taken Netflix by storm, with viewers inspired to embark on epic de-cluttering in the name of saving marriages and...

Guest Contributor
Guest Contributor 14 March 2019
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5 Ways to Succeed in Content Marketing for the Mobile Era

5 Ways to Succeed in Content Marketing for the Mobile Era

Content marketing is the most powerful marketing tool if you're looking for long term gain. But what kind of content marketing is feasible for mobile? You will find out in this post.

Herman Morgan
Herman Morgan 14 March 2019
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Three Considerations for Selecting the Right Marketing Automation Technology

Three Considerations for Selecting the Right Marketing Automation Technology

How do you choose the right marketing automation technology for your organisation? This article runs through three considerations for marketers when selecting a platform.

Leonie Mercedes
Leonie Mercedes 14 March 2019
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7 Tips To Optimize Your E-store Product Pages

7 Tips To Optimize Your E-store Product Pages

Learn how to optimize your product pages for a bigger revenue. In this article you’ll know what really matters when designing a product page

Mary Dorogokupets
Mary Dorogokupets 14 March 2019
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How to Make an Attractive Social Media Profile for Your Small Business

How to Make an Attractive Social Media Profile for Your Small Business

Social Media helps in promoting any business, be it small or large. For small business owners it may be tough to make their presence through social media, but not impossible. Starting with a great social media profile...

elsie doss
elsie doss 13 March 2019
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Free Analytics: Time for an Upgrade

Free Analytics: Time for an Upgrade

Is it time for a re-think on Google Analytics? Now in its 14th year of operation, the offering has helped tens of millions of websites – including close to one million in the UK alone, according to BuiltWith – to...

Richard Agnew
Richard Agnew 13 March 2019
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Tackling Disruption & Implementing Change

Tackling Disruption & Implementing Change

Change is nothing new. Talk of the increasingly noisy, fragmented market, and how difficult it is for brands to gain cut through, isn’t new either. What is new is the speed of change. That’s the point of difference in...

Jeremy Harvey
Jeremy Harvey 13 March 2019
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Common Misconceptions About CRM

Common Misconceptions About CRM

For many businesses, implementing a CRM can be a daunting thought. Failed implementations in the past coupled with pre-conceptions, add to that the horror stories some businesses share about their CRM experience and...

Jessica Compton
Jessica Compton 13 March 2019
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Pure Plays - It Pays to Know your Customer

Pure Plays - It Pays to Know your Customer

There’s no denying it’s tough on the high street, but it is becoming clear it’s not just bricks-and-mortar retailers who may be struggling. So, faced with the risk of sliding sales, what can pure plays like Boohoo...

Wulfric Light-Wilkinson
Wulfric Light-Wilkinson 12 March 2019
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Web Design Tips and Trends you Should Try in 2019

Web Design Tips and Trends you Should Try in 2019

At this present year, knowing and applying the latest web design tips and trends is a way to improve and help you to increase your site visitors and catch their attention.

Joel House
Joel House 12 March 2019
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Does Marketing Automation Work in B2C?

Does Marketing Automation Work in B2C?

Although B2C consumers are taking a different customer journey compared with their B2B counterparts, a lot of the same rules apply when it comes to marketing automation, particularly where high-consideration purchases...

Leonie Mercedes
Leonie Mercedes 12 March 2019
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All the gear but no idea

All the gear but no idea

Joe Jarrett, Chief Operating Officer at Simple discusses why it’s time for CMOs to do their due diligence before paying for tech solutions they’re not even using.

Joe Jarrett
Joe Jarrett 12 March 2019
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What is the Cost of Direct Mail?

What is the Cost of Direct Mail?

Find out the costs and the potential return on investment on all direct mail services. So you can make better-informed business decisions and start building meaningful relationships with your existing and new customers.

David Amor
David Amor 11 March 2019
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5G at Mobile World Congress: The Latest Developments and Opportunities for Branded Experiences

5G at Mobile World Congress: The Latest Developments and Opportunities for Branded Experiences

News that 5G will be reaching British shores in late 2019 means brands must prepare for a new world in which connected high streets, driverless vehicles and 5G smartphones will soon become a reality. With super-fast...

Nick Riggall
Nick Riggall 11 March 2019
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How can Search Engine Marketers (SEM) Benefit From a VPN

How can Search Engine Marketers (SEM) Benefit From a VPN

This article offers a few key benefits of integrating VPN technology into SEM work. It might make all the difference between stellar marketing campaigns and crushing disappointment.

Digital Doughnut Contributor
Digital Doughnut Contributor 11 March 2019
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Your Economists Can’t Save You Now

Your Economists Can’t Save You Now

The B2B fallacy and the pitfalls of presuming rational thinking in marketing means that we don't take into account decision-makers are irrational in every sphere. In order to truly find success, you need an...

John Marshall
John Marshall 8 March 2019
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Five Tips to Get your Email Deliverability Back on Track

Five Tips to Get your Email Deliverability Back on Track

January. The month where resolutions are made and many people strive to improve upon their health. For marketers, this is a great time to follow suit and make some resolutions for the health of your marketing efforts....

Floris Oranje
Floris Oranje 8 March 2019
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Influencer Marketing: Why the regulators have got it wrong

Influencer Marketing: Why the regulators have got it wrong

With influencers becoming an increasingly prominent part of the industry, regulators have released the first guidelines specifically relating to the sector. However, they still haven't gotten it quite right yet...

Ed Brew
Ed Brew 8 March 2019
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Magecart Coming out of the Shadows - How Businesses can Take Action to Protect Customers

Magecart Coming out of the Shadows - How Businesses can Take Action to Protect Customers

Data breaches continue to dominate headlines and there’s no sign of attacks slowing down any time soon. We’re now seeing cyber-criminal groups emerge such as Magecart, who have targeted ecommerce businesses for...

Ian Woolley
Ian Woolley 7 March 2019
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Why Every E-commerce Business Needs a Blog

Why Every E-commerce Business Needs a Blog

If you are running an online store and you still have not involved blogging in your marketing strategies then you are certainly at a huge loss. Ignoring blogging will certainly mean that you are overlooking many...

Anuj Rajput
Anuj Rajput 7 March 2019
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Top 10 Mobile App Development Companies in USA

Top 10 Mobile App Development Companies in USA

Mobile applications carry immense opportunities. While planning for mobile apps, you need to make note of all the possible things related to them – the total cost for development, the market for it and the experts in...

Lakshmi nry
Lakshmi nry 7 March 2019
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The Advanced TV Balancing Act

The Advanced TV Balancing Act

In this piece, Andrew Hoeberichts, GM Advanced TV at ADARA, discusses the balancing act that allows brands to reach a good enough audience while getting sufficient data to learn about an important new channel...

Andrew Hoeberichts
Andrew Hoeberichts 6 March 2019
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