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How has GDPR Changed the Cybersecurity Playing Field?

How has GDPR Changed the Cybersecurity Playing Field?

Data breaches are still a common occurrence - even since the General Data Protection Regulation (GDPR) was enforced. Businesses still have their work cut out to protect their customers' data. What have we learnt...

Ian Woolley
Ian Woolley 13 June 2019
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Don't Miss These Top Four Content Marketing Trends in 2019

Don't Miss These Top Four Content Marketing Trends in 2019

If you are looking to establish a strong connection between your brand and customers, content marketing is the answer. While there are various content marketing strategies out there, why not incorporate them with...

Katrina Fernandez
Katrina Fernandez 13 June 2019
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5 Ways PIM Ensures Faster Time-to-Market

5 Ways PIM Ensures Faster Time-to-Market

It’s common knowledge that the later you launch your new product, the more opportunities, revenue and profits you squander to your competitors. If you’re struggling to get your product to market, you’re not alone...

Eric Jan C. van Putten
Eric Jan C. van Putten 12 June 2019
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20+ Useful Web Apps for Freelance Content and Social Media Marketers

20+ Useful Web Apps for Freelance Content and Social Media Marketers

Freelancing is not for the lazy. You need to be extremely self-motivated to work through the tough times without someone to guide you. In this post, we have compiled a cherry-picked list of the finest web apps and...

Gaurav Belani
Gaurav Belani 12 June 2019
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Top 8 Must-Know Web Design Trends 2019

Top 8 Must-Know Web Design Trends 2019

While there are possibly many fields where following trends doesn't matter, web design is not one of them. A well-designed website should look modern and up to date. Technology changes rapidly and what’s popular...

Anshul Mahajan
Anshul Mahajan 12 June 2019
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If Data’s The New Currency, Then What Can it Buy You?

If Data’s The New Currency, Then What Can it Buy You?

It’s a mantra we’ve heard for a while now, although sometimes it’s hard to unpick its meaning. ‘Data is the new currency’. What does that even mean? And what can it buy you?

Giles Ivey
Giles Ivey 11 June 2019
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5 Facebook Advertising Hints to Reduce CPC

5 Facebook Advertising Hints to Reduce CPC

In this article, we will discuss five Facebook Advertising Hints to Reduce CPC (Cost Per Click) so that you can do more with less!

Diana Ford
Diana Ford 11 June 2019
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84% of Marketers Upbeat About GDPR, One Year On

84% of Marketers Upbeat About GDPR, One Year On

A year since the introduction of GDPR, most marketers have come to see it as a positive development, with some seeing better engagement with marketing emails as a result.

Graham Charlton
Graham Charlton 11 June 2019
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Top 10 Tips to Effectively Increase B2B Sales

Top 10 Tips to Effectively Increase B2B Sales

Technology has altered the way how B2B business generates sales leads. Here is a list of 10 most effective tips to boost your B2B E-commerce lead generation process with a call to action strategy.

Neha Khan
Neha Khan 10 June 2019
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Celebrity Endorsement Could Become a Thing of the Past – Replaced by online word-of-mouth influencers

Celebrity Endorsement Could Become a Thing of the Past – Replaced by online word-of-mouth influencers

Influencers have changed the way people connect, discover and share information, and brands are taking notice. Historically, advertisers turned to celebrities to endorse their products. Now they can use influencers to...

Russell Glenister
Russell Glenister 10 June 2019
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9 Local SEO Strategies You Need to Become Successful

9 Local SEO Strategies You Need to Become Successful

Local SEO is an excellent way to market local businesses online. It also helps businesses stand out in local searches, and gain more traffic through online leads even if you do not have a business website. In this...

John Vuong
John Vuong 10 June 2019
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Is GDPR the Saviour of Customer Engagement Marketing?

Is GDPR the Saviour of Customer Engagement Marketing?

It can be argued that the majority of brands who operate within the Customer Engagement space have over the past five years seen a decline in their response metrics – which has led to many industry observers...

Paul King
Paul King 7 June 2019
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How Marketers Can Build Trust

How Marketers Can Build Trust

It is often said that trust is the glue that binds together any relationship, and this is certainly true of the relationship a brand has with its customer. When consumers trust a brand, they will feel more confident...

William Soulier
William Soulier 7 June 2019
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How to Create A Powerful Marketing Strategy

How to Create A Powerful Marketing Strategy

Building a marketing strategy means using every opportunity at your disposal. You need to announce to the world that you have arrived, and make sure they know of the values you provide. Without a good marketing plan...

Jared Cornell
Jared Cornell 7 June 2019
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Six Reasons Your Digital Marketing Strategy Isn’t Working (And How to Fix It)

Six Reasons Your Digital Marketing Strategy Isn’t Working (And How to Fix It)

Are you worried your business growth is slowing down? Check out these six reasons your marketing strategy might not be working, and what changes you should be making.

Megan Totka
Megan Totka 7 June 2019
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Look Into These 5 Technical Aspects to Improve Your Email Campaigns

Look Into These 5 Technical Aspects to Improve Your Email Campaigns

In a 2019 survey, 59% of consumers said that emails influence their purchase decisions. On the other side, close to 60% of marketers said that email marketing is their biggest source of ROI (Return On Investment...

Pawel Tomczyk
Pawel Tomczyk 6 June 2019
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Amazon SEO: Top 5 Ranking Factors to Take into Consideration

Amazon SEO: Top 5 Ranking Factors to Take into Consideration

Who doesn’t log into Amazon? Talk about any product from any category, and you can find it on Amazon. Tag along for tips for better ranking of your product on Amazon.

Rosie Harman
Rosie Harman 6 June 2019
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10 Questions for Mid-sized Firms to Ask When Buying a CRM Platform

10 Questions for Mid-sized Firms to Ask When Buying a CRM Platform

It’s essential to pick the right solution and vendor, and mid-sized firms need to do this with limited resources and experience. Here are the ten questions we think every mid-sized firm should ask before signing on...

John Cheney
John Cheney 6 June 2019
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Cost Savings, Ease of Use and Flexibility; Users Rate Kentico in Azure

Cost Savings, Ease of Use and Flexibility; Users Rate Kentico in Azure

Companies are increasingly asking their marketing directors to build the business case for investment in digital marketing and CX technology. This isn’t as easy as it might sound, as the lack of understanding of...

Michael Nutley
Michael Nutley 6 June 2019
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Why Instagram is The Best Platform for Influencer Marketing

Why Instagram is The Best Platform for Influencer Marketing

So, why is this photo-sharing site so popular amongst the influencer community? And how can you make sure you choose the right ambassador for your brand? Here’s what you need to know…

Sharon Dargaville
Sharon Dargaville 6 June 2019
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Native Ads: An Efficient Way to Boost Visibility and Gain New Clients

Native Ads: An Efficient Way to Boost Visibility and Gain New Clients

If there is an industry that has radically been affected by Google and Facebook, it’s the advertising industry. Google and Facebook control a duopoly of about 61% of US digital ad spend. This has dramatically changed...

Lorraine Pavel
Lorraine Pavel 6 June 2019
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Complexity is the Enemy: Three Pillars of Agile Digital Experience

Complexity is the Enemy: Three Pillars of Agile Digital Experience

In this article, Darren Guarnaccia, Chief Strategy and Product Officer of Crownpeak digs deep into how marketers can avoid systems integration fatigue and instead focus their efforts on improving time to market...

Darren Guarnaccia
Darren Guarnaccia 5 June 2019
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Voice Search: A Game-Changer for Ecommerce

Voice Search: A Game-Changer for Ecommerce

Retailers ought to be focused on voice search. With the rise of products like Microsoft Cortana, Amazon Alexa, Google Assistant, and Apple Siri, experts are expecting a rapid spread of voice-driven user experiences...

Olivia Diaz
Olivia Diaz 5 June 2019
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Why DAM is Operating on the Frontiers of Truth

Why DAM is Operating on the Frontiers of Truth

Of all the challenges brands face in a digital society, quality of information is one of the most daunting. The genius of the web is its lack of gatekeepers (in free societies, at least). However, the last decade has...

Jake Athey
Jake Athey 5 June 2019
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The Data-Driven Ecommerce Strategy: A Step-by-Step Guide

The Data-Driven Ecommerce Strategy: A Step-by-Step Guide

Data powers the majority of business operations and serves as a source of valuable insights on your shoppers' behavior. If you wish to raise your conversions and boost customers' engagement, think about...

Irina Linnik
Irina Linnik 5 June 2019
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