Top 10 Tips to Effectively Increase B2B Sales
Technology has altered the way how B2B business generates sales leads. Here is a list of 10 most effective tips to boost your B2B E-commerce lead generation process with a call to action strategy.
Technology has changed the way B2B companies function. It is safe to state that conventional trading methods have been replaced by durable digital features. For any successful B2B sales campaign, it is crucial to attract potential sales prospects and then keep them interested in the brand. Which is easier said than done, especially when the competition is this aggressive. You need to develop an efficient B2B sales strategy that can amplify your business conversion rates.
For any business to survive, it needs to generate leads and the span for any sales strategy touches various key points. Lead generation is basically the concept of acquiring interest among your current and potential clients with regards to your products or services, with the goal of increased sales. In this article, we will shine the light over the best 10 ways you can adapt to generate sales leads for your business. From SEO to lead generating websites and Online Ads, you will be an expert in sales lead generation by the end of this article.
SEO:
Search Engine Optimization is arguably one of the most prized long-term strategies for generating B2B leads. SEO is a vital part of any inbound marketing strategy, which helps leads to find you. SEO ensures that your website is ranked higher in the list of google results. It basically serves as a map that directs the potential customers to your site, one of the most efficient tools for B2B sales lead generation. All the accomplished and knowledgeable marketers understand that SEO singlehandedly is the best strategy to drive a great deal of traffic to your website, but only a handful of them consider SEO to be the lead generation strategy. In all honesty, modern day SEO techniques can put your business in the limelight in front of more buyers than any other technique. To take the maximum benefits from SEO, you need to develop quality content which boosts the site’s search ranking based on the keywords. SEO keyword research allows us to target potential customers who are using those words or phrases to search for services/ products. It’s like getting all the answers to an exam a week in advance! If your services or products meet their requirements, you have an opportunity to convert those visitors into leads, eventually making a sale. Bottom line, when you are looking for top tips to generate more sales, SEO is one strategy that you cannot afford to ignore.
Lead Generating Website:
Not all websites are developed and designed to generate leads. As a matter of fact, most of the websites we come across every day are partially anti-lead generating. It is essential for any website’s home page to capture the interest of their customers. Fortunately designing a homepage that will drive leads for business is simple. If your visitors don't understand the services you provide or what products you have, you can be pretty certain that they will go somewhere else.
In contrast to these, the lead generating websites are precisely designed to make it convenient for customers and potential customers to understand the nature of your business. The impact of these lead generation friendly websites on the sales chart is dramatic.
Among the endless options of website, claiming to be the best B2B lead generators, below are some of the chart-topping platforms that can bring you the finest results:
Alibaba is a dedicated e-commerce platform that deals with business-to-business relations and lead generation. It is one of the most dominant online marketplace with more than 35 million active users. Based on their massive database and intelligent features, Alibaba is believed to be the best lead generating Website.
TradeWheel is comparatively a new online B2B website which has victoriously devised an improved way of connecting traders from around the globe. It is the fastest growing online marketplace with millions of global users and ideal lead generating features or solutions. TradeWheel can assist you in increasing sales by providing your business with surplus beneficial leads.
It is listed among famous B2B lead generating platforms that cater to a vast number of industries. With its major focus on bringing the world’s business together on one page, Global Sources can efficiently help you in finding new leads.
It caters to the requirements of the Indian trading community with 4.8 million registered users. TradeIndia serves as the most efficient platform in India to amplify sales with the help of authentic Indian leads.
It is a China-based online trading platform that allows the global market to buy from authentic Chinese brands. Made In China is efficiently catering to the requirements of all Chinese business and assisting them in finding reliable leads to amplify their sales.
Press Releases:
One of the perks of the digital world, your published press release will not disappear after a few days, but it will live long even after the news dies down. Convincing the targeted audience to take the desired actions has always been at the core of what public relations is all about. This is why Press releases are considered to be such an excellent tool for lead generation. PR can effectively result in amplified lead generation when a PR is released about the launch of any product/ service/ company; a link is inserted to directly connect the users with the website to either learn more about the offer or to make the purchase. Gone are the days when PR were only to drive exposure, now they are more action driven with requests to download demos, etc. PR is often times considered to be the most cost-effective as compared to the other lead generation techniques. Moreover, these press releases are also linked by the relevant blogs or sites, and these links work as the fuel for the websites to gain credibility. Press Releases are suggested to be paired with a landing page, if your news provides all the necessary information to capture the attention of the reader and is included with a link for the website, the prospects are more likely to become customers.
Landing Pages:
Landing pages are another great source to generate sales lead and can be customized to influence the targeted customers. As an estimate, almost 68% of diverse business use landing pages to generate leads. Landing pages are vital, as they are devoted to a single form of conversation; this helps the prospect focus on the action that it should take. The landing pages must have the contact details, a little information about the company, and most importantly, registration form. Furthermore, you can also add customers testimonials to develop the customers' trust in your brand. These customized web pages can prove to be influential in collecting online leads and later converting them into long-lasting customers.
Social Media Lead Generation:
Social media has conquered almost every aspect of our lives and changed the marketing tactics forever. The biggest misconception marketers have these days is Social media is used for creating brand awareness and not sales. After all, people do not buy products just based on a tweet or a Facebook post, right? You cannot be more wrong.
The truth behind almost every business opting for social media is that it does not only let you connect with the customers but when done correctly, it can produce a surplus of sales leads for your business. Cherry on top, it is cost effective and has reportedly increased revenue to 24%. One of the most important thing for social media lead generation is to optimize the respective profile, link your website, display your contact information, and also showcase your value proposition. Another strategy that always seems to work is to have a giveaway. Social media contests are the best means to expand business reach, amplify brand awareness, and yes for lead generation as well. Be sure to stay targeted, keep your potential customers in mind, and only promote offers that hold value.
Link Building:
A big chunk of business owners are still unaware of how powerful link building can be for any lead generation strategy. Links serve as the fuel for any website. Lead generation is not as it used to be and the modern form of link building is an essential component for any sales generating strategy. If there is no link backing up your website, Google automatically assumes that all the content present is not credible and will not rank it on top. Reducing the chances of customers to find you. Guest blogging is still deliberated be the most efficient link building approach that can have a massive impact on your organic rankings. With guest posting, you should be sharing new and original techniques, information related to the product or services that your website offers. It is true that Link building takes time and you cannot yield immediate results from it. Though it is not the most glamorous job out there, still it can prove to be a useful tool when it comes to organic rankings.
Online Ads:
With inbound marketing strategies taking up the center stage for the last few years, still advertising plays a vital role in B2B sales lead generating a strategy, precisely online advertisement. There are a variety of options available to design the path and outcome of the AD. You can decide how the ad will appear, when will it appear, and to whom will it appear. The major part of which makes an online ad campaign effective is the keyword strategy behind it. It is crucial to choose the words wisely, and you obviously do not wish to pay for the traffic irrelevant to you.
Blogging:
In the eyes of many renowned marketers, blogging is still one of the most powerful tools to get more traffic, leads, and ultimately, sales. It always plays a significant role in overall business growth. Improving blogging behavior and having excellent content quality is an important part of generating online leads. Whether you are facing a lack of visitors to your website or your website is not ranking well on Google, blogging can solve all such issues. They offer the internet with fresh content for your industry. For beginning a blog, it would be best to start with answering questions you are mostly asked about the products or services.
Local Listings:
The local listing comes to play when you desire results from a specific region or location, here local listings as well as local SEO strategies are the key elements for success. The most crucial step here is to ensure that the website in question is listed and listed correctly on local sites like Yellow pages, Google places, Angies List, etc. Another thing, make sure the business details like contact number, physical address, email address, and Website URL is correct and unswerving.
Integrating it all Together:
Heard of the saying “success leaves Clues.” When a large enterprise generates a massive return on investment through marketing campaigns, then it might be a pretty good idea for everyone else as well. A successful marketing strategy never relies on any single marketing technique to drive the desired results, it always incorporates and accommodates all the essential tactics to succeed like display ads, SEO, Content marketing, and so on. It is believed that exceptional sales lead generation results always come from willingness to combine all the necessary tactics across multiple channels.