84% of Marketers Upbeat About GDPR, One Year On
A year since the introduction of GDPR, most marketers have come to see it as a positive development, with some seeing better engagement with marketing emails as a result.
The introduction of GDPR in May 2018 was a cause for concern amongst marketers (and legal teams). I won' t go into the detail here, but the main purpose of the legislation was to raise the bar for customer consent for marketing communications.
In broad terms this meant that marketers had to ask for more explicit consent and be clearer about how people's emails and other personal information would be used.
Some marketers were concerned that fewer people would give their consent for marketing as a result, and that the email channel would be less effective as a result.
However, a recent survey by SaleCycle finds that marketers are generally positive about the changes.
As shown in the infographic, 84% of marketers see GDPR as a positive development, and 29% of those believe it has led to a more engaged database.
Most marketers (76%) have had to change their methods for gaining consent, with many using stricter opt-in methods.