Olivia Diaz
Olivia Diaz 5 June 2019

Voice Search: A Game-Changer for Ecommerce

Retailers ought to be focused on voice search. With the rise of products like Microsoft Cortana, Amazon Alexa, Google Assistant, and Apple Siri, experts are expecting a rapid spread of voice-driven user experiences. Voice-empowered shopping has become one of the most discussed technology trends...

Brands are connecting to their target audiences using voice search, and by developing a successful application brands can catch user attention.

Why are people attracted to voice search?

One of the most obvious reasons is that voice search helps to mimic natural behavior. Advancements in machine learning improved voice recognition software radically.

Typing in a question in your smartphone might seem normal but in reality, talking is more natural. With the aid of voice search, it is becoming easier to get accurate results.

How can Voice Search change your Shopping Experience?

Voice search claims to make your online shopping easier and personalized by curating recommendations. For instance - if you go shopping for groceries through a service like Amazon Fresh, you simply need to tell Alexa your dietary requirements and the system will suggest or add items to the that will match your needs automatically.

Voice search is making shopping easier for repeat customers by saving their past history and reordering. For instance, you might simply tell your digital assistant to reorder the same soap or shower gel which you ordered last time and your shopping experience will be extremely easy.

Voice Search is also making shopping a lot easier for customers by leaving reviews to increase its importance. Rather than logging in to write your review, your device simply asks you - 'How do you like the backpack you ordered?' or 'How many stars would give that product?'

How can Marketers get Ready for Change?

Brands should begin by having a defined voice engine optimization strategy. Then you should work on building a keyword list specific for your voice search which uses more conversational tones, you will need to optimize for long-tail keywords and phrases. Most of the search queries on voice search are based on question-based keywords.

You need to optimize for featured snippets. The best way to do about this is to answer some specific questions related to your product and services. Take the time to listen to your customers and understand what questions your consumers are asking about your products. You have a better chance of appearing in a voice search result by taking some appropriate steps in your software development.

In order to generate more business, along with the voice search option, it is also vital to have a good loading speed of your website. That is because voice assistants and voice search applications are designed to provide answers to the questions in microseconds. The pace will become very unnatural for the users if your website takes more time to load than usual.

You must ensure that your website can load as quickly as possible because it is considered a good starting point in Google's own PageSpeed Insights tool that tests your website speed and provides suggestions for the possible improvements. Try to pay special attention to mobile loading speeds as there are customers who use their phone for voice searches. You can also improve your voice search speed by making use of schema markups, they are a special type of HTML code which explains the content of your webpage to search engines.

Summing up!

Voice search is not only a trend but a paradigm shift in the communication sector, it opens up new opportunities for retail and ecommerce. 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

Whether you're a startup or an established business, the company website is an essential element of your digital marketing strategy. The most effective sites are continually nurtured and developed in line with...

Digital Doughnut Contributor
Digital Doughnut Contributor 7 January 2020
Read more
10 Factors that Influence Customer Buying Behaviour Online

10 Factors that Influence Customer Buying Behaviour Online

Now is an era where customers take the center stags influencing business strategies across industries. No business can afford to overlook factors that could either break the customer experience or even pose a risk of...

Edward Roesch
Edward Roesch 4 June 2018
Read more
McDonald's: the History and Evolution of a Famous Logo

McDonald's: the History and Evolution of a Famous Logo

McDonald's logo is one of the most recognizable in the world. What does the logo of this brand mean, how did it evolve and what is the secret to the success of McDonald’s fast food network?

Anna Kuznetsova
Anna Kuznetsova 24 October 2019
Read more
The 3 Most Important Stages In Your Presentation

The 3 Most Important Stages In Your Presentation

If you want to deliver a presentation on a particular topic and you have to prepare yourself for it you should make sure that you go through several very important stages in order to craft a compelling, persuasive and...

Nicky Nikolaev
Nicky Nikolaev 16 February 2016
Read more
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more