Article

Dr.Venkatesh Raman
Dr.Venkatesh Raman 22 February 2019

Hello Google, tell me the key voice search stats for B2B marketers

It’s a challenging time to be a marketer today. Do you agree? They have to understand and follow emerging trends in the ever-changing digital landscape. The industry experts predict ‘Voice Search’ to be one of the most important digital marketing trends beyond 2020. Here are a few stats around Voice Search.

There are a lot of questions that are popping up in the minds of marketers, such us:

•    What is Voice Search Optimization?
•    Is it a new organic search?
•    How do I optimize?
•    Is it a future of SEO?
•    Is it a fad?
•    Why is it growing rapidly?
•    Are there compelling stats that prove the importance of voice search?

As modern marketers today, we need to prepare for voice search revolution. Trust me, voice search is not a passing trend but it’s going to be an evolution of SEO in the future.

Key Drivers

There are a lot of actions that are driving this trend globally - Faster than typing, most suitable for mobile devices, easy to multitask, more convenient, highly conversational and so on. Following stats highlight this growing trend for B2B businesses and marketers:

Key stats that prove the importance of voice search

Voice search is rapidly growing in today’s digital world. Consumers use voice search often so modern marketers should embrace this emerging trend in the future. According to Dougherty, CEO of Jelli, "The goal of any marketer is to establish a genuine connection with customers. Voice is their chance to get one step closer." Here are the key stats that prove the importance of this growing trend – General, Mobile and Local Voice Search:

General Voice Search Stats

Mobile Voice Search Stats

Key Local Voice Search Stats

The Bottom-line

With the rise of smartphones with voice assistant capabilities, consumers prefer voice search nowadays. This is the core reason for the growing popularity of voice search in today’s digital world. The above stunning stats also highlight the importance of voice search in B2B businesses.

Effective voice search optimization is the need of an hour due to the emergence of conversational search. It’s going to change the SEO landscape for B2B marketers. Be ready to embrace the voice search in the future by developing a sound voice search optimization strategy.

Stay tuned for my B2B Voice Search 101 blog series in the future!

Feel free to share your thoughts on this emerging trend.

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