Jared Cornell
Jared Cornell 7 June 2019
Categories B2B

How to Create A Powerful Marketing Strategy

Building a marketing strategy means using every opportunity at your disposal. You need to announce to the world that you have arrived, and make sure they know of the values you provide. Without a good marketing plan, your business as good as dead in the water.

Marketing is fundamental to the success of any business. It is what businesses use to communicate the value of their products to potential customers. As such, not having a competent marketing strategy in place is as good as starving your enterprise to death.

Marketing engages with people and turns them into customers. It helps businesses build brand power in the market. Does a strong marketing strategy answer questions like: 

Who your target market is? 

Who is your competition? 

And most importantly, how you can conquer that market by beating the competition?

So, from social media campaigns to employing live chat software for website, here is how you create a powerful marketing strategy for your business.

Live Chat Software For Website

Now let's say you managed to get your customers to your website. That is just half the battle won. You need to keep them there, engage them. Chances are your new customer finds navigating your site to be quite confusing. You have to make sure they don't log out because once they do, you lose them as a customer forever.

One of the ways to avoid this is by using live chat software for website. 

To have a chat window on your website, customers get an opportunity to interact with you in real-time. You can solve their questions regarding the purchase, discounts, or other technical issues in real time. Being able to respond to your customers quickly helps to create a positive image for your business. It builds a reputation that can spread without you having to do any real marketing. 

Choosing a live chat software isn't rocket science. There are plenty of great intuitive software options to choose from. Most of these live chat options also provide you with the option of customizing your chat box to compliment your audience. You can also use your chat boxes to engage a doubtful prospect by providing him with discount coupons on the spot.

Email Marketing

Choosing a live chat software can be useful in engaging with your site visitors. However, most of these visitors won't immediately purchase on your website. So how do you make sure they do come back again and make a purchase when they do come? The answer is of-course Email Marketing.


Email Marketing is basically a way of nurturing a potential lead. By creating an Email Marketing funnel, you provide your customers with an offer in exchange for their email addresses.  The offer can be anything; it can be a free digital download, a free service trial, etc. 

This will help you create an email list of your potential customers. You can then use this email list to send valuable content to them consistently. This is by far the most cost-effective marketing strategy being used today. It is easy to learn, easy to set up, and also has a global reach. There are email marketing software options that help in automating the entire process, thus saving you a lot of time.

The Power of Social Media

As we have mentioned before, marketing is communication. So what better way to communicate with your potential audience than with the help of social media. Platforms like Facebook, Twitter, etc. are home to a plethora of potential customers of varying tastes and preferences. 67% of consumers use social media for customer service.

Ignoring online social media while designing your marketing strategy is foolish. You must take advantage of the vast pool of prospects that social media provides you. Campaigning on social media is also fairly simple. Facebook and Twitter, both allow you to set your own budget, target market, and target audience, thus simplifying the entire process. If you understand who your customers are, then marketing on social media is a piece of cake.

If you are into the fashion and apparel business, then Instagram Influencers can also be a lucrative option. Partnering with such internet celebrities can boost the sales of your business while guaranteeing a good ROI.

Using Coupon Deals

People love offers. A typical shopping enthusiast is always on the lookout for a great deal online. Why not give it to them? Offering discount codes and coupon deals is a great way to boost your sales quickly. Having a catchy message accompanied with the promise of a discount will surely get you the attention your business needs.

Now you can either use customized coupons presented exclusively on your site or use coupon deal sites like Groupon. Sites like Groupon usually have sizable traffic of customers looking for deals on their favorite products. You can tap into this audience by listing your deals on such website. 

Using coupons also allows you to take advantage of festive seasons, where consumers are more inclined to purchase. Special discounts and coupons for Christmas or Thanksgiving are bound to do wonders for your business.

Remember, the goal of a coupon deal does not increase your sales but to get customers to pay attention to you. It should be used aggressively during the inception of your business. You use it to announce your arrival in the market.

Your Staff is Your Greatest Marketing Tool

One of the ways you can get new customers is by referrals. What better way to obtain those referrals than by using your own staff. 

Your human resource is more useful to you than you give them credit for. They know your business in and out. They have interacted with your customers. They know the products and services you offer. You can use financial motivation to make them refer your services to their friends and family. They can promote your product on their social media platforms. Hence, proving to be a good way to get more customers while keeping your marketing budget in check.

So, Building the Best Marketing Strategy Means...

Using every opportunity at your disposal. What I can recollect includes:

  • Having a good social media presence 
  • Having live chat software for website 
  • Having a willing staff that does everything to make sure your brand gets etched into your customer's mind
  • Having great coupon deals at disposal that prompts your customers to come back to your website again
  • Having a strong email marketing campaign that gets customized for potential and existing customers

However, I believe that marketing only works if your first connect leaves an impact on the visitors. That’s only possible when you have a live chat software for website.

Trust me, choosing live chat software can be a daunting task, especially if you see too many options at one go. How about asking the experts?

Various listing websites allow you to compare the best live chat software options in one place. Give them a try! Then reaching your final option won’t look like a complicated task at hand.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 22 September 2020
Read more
The Carrot of a Bigger Market is More Powerful Than the Stick of Legal Action in Driving Web Accessibility Investment, New Research Finds

The Carrot of a Bigger Market is More Powerful Than the Stick of Legal Action in Driving Web Accessibility Investment, New Research Finds

Getting web accessibility right is a massive commercial opportunity. The World Health Organization estimates that 1.3bn people worldwide are living with some form of impairment. The benefits of making it easier for...

Michael Nutley
Michael Nutley 30 November 2023
Read more
It’s Time For Brands to Move From Personalised, to Personal

It’s Time For Brands to Move From Personalised, to Personal

At a time when almost every brand is tailoring content and offers to individual customers based on their demographic data, purchase history, and online behaviours, are these personalisation efforts still adding value?...

Shafqat Islam
Shafqat Islam 27 November 2023
Read more
The 3 Most Important Stages In Your Presentation

The 3 Most Important Stages In Your Presentation

If you want to deliver a presentation on a particular topic and you have to prepare yourself for it you should make sure that you go through several very important stages in order to craft a compelling, persuasive and...

Nicky Nikolaev
Nicky Nikolaev 16 February 2016
Read more
McDonald's: the History and Evolution of a Famous Logo

McDonald's: the History and Evolution of a Famous Logo

McDonald's logo is one of the most recognizable in the world. What does the logo of this brand mean, how did it evolve and what is the secret to the success of McDonald’s fast food network?

Anna Kuznetsova
Anna Kuznetsova 24 October 2019
Read more