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What is Email Appending? 

What is Email Appending? 

Email appending is one of the most accurate and quickest ways to add email to your customer data. Who wouldn’t want that? Even though it has been around for some time now, email marketers are still not using it enough...

Jenna Devinney
Jenna Devinney 21 August 2019
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How to Increase your B2B Customer Base using Digital Marketing Methods?

How to Increase your B2B Customer Base using Digital Marketing Methods?

The proper use of digital marketing platforms determines business success. Let’s look at these seven digital marketing methods that can help you not only to get ahead of the competition but also help you to increase...

William Nathan
William Nathan 21 August 2019
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Sound Idea: Why The Industry Must Start Taking Audio Seriously

Sound Idea: Why The Industry Must Start Taking Audio Seriously

With the nature of our environment being overwhelmingly visual, it’s all too easy to overlook the aural elements of a brand and business. But as creatives, what’s becoming more and more evident to us is a need to...

Andy Whitmore
Andy Whitmore 20 August 2019
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7 Tips for Increasing Instagram Engagement

7 Tips for Increasing Instagram Engagement

Depending on the nature of your business and your target audience, you may have opted to include Instagram in your Social Media Marketing strategy. Have you noticed that Instagram engagement has been at a record low...

Lauren Osselton
Lauren Osselton 20 August 2019
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Top B2C eCommerce Challenges Of 2019

Top B2C eCommerce Challenges Of 2019

E-commerce is considered as one of the best ways to interact, connect, and purchase goods. Particularly, if we take a look at B2C e-commerce, then it is obvious that the B2C e-commerce sites are carefully honed to...

Usman Ahmed
Usman Ahmed 20 August 2019
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Part 1 | Is Your Email Data on Fire?

Part 1 | Is Your Email Data on Fire?

An email marketer spends countless hours perfecting their email messaging, visuals and subject lines and the last thing you expect after hitting send is deliverability, blacklisting, and sender reputation issues. ...

Jenna Devinney
Jenna Devinney 20 August 2019
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9 Top Tips for Optimising Your Venue's SEO

9 Top Tips for Optimising Your Venue's SEO

Marketing your hotel venue is a competitive game, and so finding cost effective ways to increase the online visibility of your wedding venue and conference hire facilities is a high priority for most hotel and wedding...

Alaina Roberts DipM MCIM CM
Alaina Roberts DipM MCIM CM 19 August 2019
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6 of the Best Influencer Marketing Tools to Take Your Campaigns to the Next Level

6 of the Best Influencer Marketing Tools to Take Your Campaigns to the Next Level

Do you want to know more about influencer marketing tools? Check out the best here:

Shane Barker
Shane Barker 19 August 2019
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The Digital Dozen with Martin Brunthaler CTO and co-founder of Adverity

The Digital Dozen with Martin Brunthaler CTO and co-founder of Adverity

The Digital Dozen is a series of profile interviews with thought leaders in the technology industry. Here we speak with Martin Brunthaler, Chief Technology Officer and co-founder of Adverity about his career path and...

Martin Brunthaler
Martin Brunthaler 19 August 2019
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Is 2019 the Year of the ‘My-Channel' Approach to Customer Experience?

Is 2019 the Year of the ‘My-Channel' Approach to Customer Experience?

In this landscape, there is a huge amount of rivalry, with many companies competing for the attention of the consumer across numerous touchpoints. As such, channel marketing is fast becoming ‘the norm’ for...

Theo Angelidis
Theo Angelidis 19 August 2019
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How to Boost Your Ecommerce Sales Using Market Research

How to Boost Your Ecommerce Sales Using Market Research

Every ecommerce business that wants to stay ahead of the game must know what customers want. The more information you have, the better you can promote your offerings online. And, nothing beats concrete data when you...

Bhavika Sharma
Bhavika Sharma 16 August 2019
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Design the Perfect Sales Funnel for Your Digital Customers in 2019

Design the Perfect Sales Funnel for Your Digital Customers in 2019

We all want to be our our customer's first and last option. However, to achieve that we need to make sure that our website shows them exactly what they want/need. A sales funnel ensures that our website is strong...

muhammad raheel
muhammad raheel 16 August 2019
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The Resurgence of OOH Advertising

The Resurgence of OOH Advertising

Out-of-home advertising must be working – as the marketplace is exploding. The global digital OOH market is on target to grow at a CAGR of 11% during 2019-2024. So is it the ‘future’?

Ellie Chamberlain
Ellie Chamberlain 16 August 2019
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This Morning, the Afternoon, Tonight? When Is the Best Time to Post on Social?

This Morning, the Afternoon, Tonight? When Is the Best Time to Post on Social?

To post or not to post, that is the question. Well, of course, you should post, but when?

Rick Barron
Rick Barron 16 August 2019
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Tech Leaders Set to Reveal the next Great Opportunities at Bima Conference

Tech Leaders Set to Reveal the next Great Opportunities at Bima Conference

More than any other industry, technology creates the future. So for those who create that tech the question must be; “what sort of future do we want to make?”.

Rachel Johnson
Rachel Johnson 15 August 2019
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The Downside of Excessive Marketing: How Bragging Leads to Failure

The Downside of Excessive Marketing: How Bragging Leads to Failure

As a startup owner you may be too eager to make a lot of noise for your product through advertising and marketing. However, excessive marketing may harm your business more than you think.

Michael Baker
Michael Baker 15 August 2019
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Six Things a Brand Needs to Know When Creating a Press Page

Six Things a Brand Needs to Know When Creating a Press Page

I’m regularly asked by clients about what they should put on their media enquiries or press page. And it’s a great question too. Because quite frankly, people don’t often realise just how important this page actually...

Holly Pither
Holly Pither 15 August 2019
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Seven Things Brands Need to Know about Working with Athletes to Front an Influencer Marketing Campaign

Seven Things Brands Need to Know about Working with Athletes to Front an Influencer Marketing Campaign

We're a nation of sports lovers. That much is undeniable. From Wimbledon, to the Grand Prix, to the Women’s Football World Cup and perhaps most exciting of all, the recent men’s cricket World Cup win, our eyes...

William Soulier
William Soulier 15 August 2019
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Image Is Everything

Image Is Everything

You find yourself on a tight deadline you were not expecting. One of the deliverables for the project is gathering downloadable stock graphics. Where do you go?

Rick Barron
Rick Barron 14 August 2019
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How to Maximise ROI from Thought Leadership

How to Maximise ROI from Thought Leadership

Exploiting the full potential of thought leadership content demands a strategic and integrated campaign, designed to maximise its impact and longevity – and ultimately your ROI.

Somaya Bahoussain
Somaya Bahoussain 14 August 2019
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SEO Mythbusting: Common Misconceptions on the Road to the First Page of Google

SEO Mythbusting: Common Misconceptions on the Road to the First Page of Google

Have you heard the big news? Google has launched the “SEO Mythbusting” video series on their Webmaster YouTube channel. It’s great that Google is striving to educate the SEO community. I’ve decided to put together a...

Keith Coppersmith
Keith Coppersmith 14 August 2019
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Social Proof in Fintech: Building Consumer Trust and Investor Confidence

Social Proof in Fintech: Building Consumer Trust and Investor Confidence

Research published by London Research and Trustpilot, based on a survey of 143 start-ups and scale-ups, delves into how social proof, through ratings and reviews, has become a staple of fast-growing fintech businesses...

John Horsley
John Horsley 13 August 2019
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Why Social Media Marketing Is Necessary for Small Scale Businesses

Why Social Media Marketing Is Necessary for Small Scale Businesses

Since the dawn of the internet, the world of business has seen a complete revolution on how things are done. Businesses that are not fully aware of the power of social media are leaving a massive amount of money on...

Sarah Marri
Sarah Marri 13 August 2019
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10 Important Trust Signals for an Ecommerce Business

10 Important Trust Signals for an Ecommerce Business

Today, the ecommerce industry is growing at a rapid pace which is evident by the sales worldwide that increased from $1.3 trillion in 2014 to $3.5 trillion in 2019 (Shopify). However, this means that competition in...

Kapil Sharma
Kapil Sharma 13 August 2019
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True Isolated Browsing: The Key to Protecting Your Network

True Isolated Browsing: The Key to Protecting Your Network

There have been many solutions used for isolated browsing such as: ad blocking, compartimentalization ,and proprietary browsers. But these have not been good enough to achieve true isolated browsing. Here is why...

Ilan Paretsky
Ilan Paretsky 13 August 2019
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