The Digital Dozen with Martin Brunthaler CTO and co-founder of Adverity
The Digital Dozen is a series of profile interviews with thought leaders in the technology industry. Here we speak with Martin Brunthaler, Chief Technology Officer and co-founder of Adverity about his career path and ask the question on everyone’s lips... what's your favourite doughnut?
1. Name your three best qualities.
Dedicated, Fast, Practical
2. What's the biggest lesson you've learnt in your working life?
Automate everything. The combination of Machine Learning (ML) and Artificial Intelligence (AI) has revolutionised many industries but looking at what we do on a daily basis a lot can be automated even without applying such technologies. Automating small tasks improves resilience and makes our lives easier.
3. What has been your best idea yet?
My best idea is probably yet to come! But many of my ideas that started small evolved to be very successful products. Sometimes it’s the smaller details that make all the difference.
4. What advice have you been given that made a difference?
Don’t stop learning. It’s so important to be in an environment where you are continuously developing and building upon your existing knowledge. Adverity is a great place for this as we are never content – we always want to do more, be more, and provide better results for our clients.
5. What’s the best thing about your work?
We’re building tools that matter and adding real value for our clients. Making complex technology accessible through our products such as ‘Adverity Insights’ and our latest product ‘PreSense’ will help transform the way brands and companies relate to their consumers via data integration and augmented analytics.
6. What do you think will be big in media in ten years’ time?
At this pace, it’s very hard to predict, however I believe there will be an increase in automation, customised ads, and the precision with which we target our audience. With this comes heightened consideration and care, with how we handle our consumers’ personal data. The topics of ethical data, privacy and regulation will continue to be a fundamental discussion in the boardroom.
7. What career path would you advise your children to follow?
We’re in a time, where anyone can be, do, and say anything. I’d like them to take advantage of this freedom and do what they are passionate about – I want them to follow their dreams.
8. What career path would you be following if you weren't in your current job?
Genetic Engineering – I like the idea of being a mad scientist!
9. Which TV programme would you like to star in?
Rick & Morty.
10. Who would be your four perfect dinner guests?
Walter White, Saul Goodman, Tony Soprano and Harley Quinn.
11. What three items would you take to a desert island?
Sunscreen, fully loaded e-book reader and a solar powered charger.
12. And finally, the question on everyone’s lips... what's your favourite doughnut?
I don’t like doughnuts...