Article

Martin Brunthaler
Martin Brunthaler 19 August 2019

The Digital Dozen with Martin Brunthaler CTO and co-founder of Adverity

The Digital Dozen is a series of profile interviews with thought leaders in the technology industry. Here we speak with Martin Brunthaler, Chief Technology Officer and co-founder of Adverity about his career path and ask the question on everyone’s lips... what's your favourite doughnut?

1. Name your three best qualities.

Dedicated, Fast, Practical

2. What's the biggest lesson you've learnt in your working life?

Automate everything. The combination of Machine Learning (ML) and Artificial Intelligence (AI) has revolutionised many industries but looking at what we do on a daily basis a lot can be automated even without applying such technologies. Automating small tasks improves resilience and makes our lives easier.

3. What has been your best idea yet?

My best idea is probably yet to come! But many of my ideas that started small evolved to be very successful products. Sometimes it’s the smaller details that make all the difference.

4. What advice have you been given that made a difference?

Don’t stop learning. It’s so important to be in an environment where you are continuously developing and building upon your existing knowledge. Adverity is a great place for this as we are never content – we always want to do more, be more, and provide better results for our clients.

5. What’s the best thing about your work?

We’re building tools that matter and adding real value for our clients. Making complex technology accessible through our products such as ‘Adverity Insights’ and our latest product ‘PreSense’ will help transform the way brands and companies relate to their consumers via data integration and augmented analytics.

6. What do you think will be big in media in ten years’ time?

At this pace, it’s very hard to predict, however I believe there will be an increase in automation, customised ads, and the precision with which we target our audience. With this comes heightened consideration and care, with how we handle our consumers’ personal data. The topics of ethical data, privacy and regulation will continue to be a fundamental discussion in the boardroom. 

7. What career path would you advise your children to follow?

We’re in a time, where anyone can be, do, and say anything. I’d like them to take advantage of this freedom and do what they are passionate about – I want them to follow their dreams.

8. What career path would you be following if you weren't in your current job?

Genetic Engineering – I like the idea of being a mad scientist!

9. Which TV programme would you like to star in?

Rick & Morty.

10. Who would be your four perfect dinner guests?

Walter White, Saul Goodman, Tony Soprano and Harley Quinn.

11. What three items would you take to a desert island?

Sunscreen, fully loaded e-book reader and a solar powered charger.

12. And finally, the question on everyone’s lips... what's your favourite doughnut?

I don’t like doughnuts...

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
10 Digital Marketing Trends for 2019 you Should Know

10 Digital Marketing Trends for 2019 you Should Know

As digital trends evolve every year, marketers should always be aware of the changes in order to easily adapt with emerging technologies and stay ahead in the market. This will help them gain a competitive edge and...

Georges Fallah
Georges Fallah 27 December 2018
Read more
Top 10 Skills to Become a Rockstar in Digital Marketing

Top 10 Skills to Become a Rockstar in Digital Marketing

Technology is continuously evolving, prompting marketers and entrepreneurs to dive into digital marketing to increase brand awareness, reach their target market, and ultimately drive sales and profit. 

Jessica Andriani
Jessica Andriani 7 September 2018
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more