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“Shared Economy” – A Fad or the Future?

“Shared Economy” – A Fad or the Future?

The accelerated impact of Digital Transformation has rewritten the existing rules of business models. The established process and traditional models are rendered redundant in the wake of technology upsurge. Sharing...

Sumit Kamra
Sumit Kamra 15 March 2017
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The Anatomy of an Effective B2B Mobile App

The Anatomy of an Effective B2B Mobile App

Discover the key features and functionalities of a mobile app dedicated to B2B customers.

Evan Rose
Evan Rose 14 March 2017
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The Rise of Bot Marketing

The Rise of Bot Marketing

Bots can make digital marketing easier for marketers and develop a seamless user experience for customers. Already we are seeing how bot technology are interacting with customers and how this is providing a positive...

Victoria Ward
Victoria Ward 14 March 2017
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The Benefits from Deep Learning AI for the Mobile Apps

The Benefits from Deep Learning AI for the Mobile Apps

Machine learning is one of the fastest growing technology of recent times and Deep Learning is what gives it the competitive edge. We find many applications of machine learning in our daily lives, examples of which...

Eliza Scott
Eliza Scott 13 March 2017
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The Urban Mobility Revolution is About to Start

The Urban Mobility Revolution is About to Start

On account of self-driving cars there can be a 60% reduction in the number of cars on city roads, 80% reduction in tailpipe emissions and a lower number of road accidents. That’s why technology giants like Uber, Tesla...

Alesia Nik
Alesia Nik 13 March 2017
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How Drones Will Revolutionize Marketing Practices

How Drones Will Revolutionize Marketing Practices

Thanks to new development in technology, drones are starting to show promise. Actually, if you think about it, we’re seeing drones literally everywhere, and we’re only at the beginning of this phenomenon. The cute...

Jack Brown
Jack Brown 13 March 2017
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MWC 2017: Has nostalgia outsmarted the smartphone?

MWC 2017: Has nostalgia outsmarted the smartphone?

Last week saw the coming and going of Mobile World Congress in Barcelona. Whilst lots of talk around 5G, IoT and more peeked interest, it seemed that all anyone wanted to talk about was the comeback of an old...

Matthew Winters
Matthew Winters 10 March 2017
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The IoT-Connected Car of Today—Case Studies

The IoT-Connected Car of Today—Case Studies

Imagine a world where your car not only drives itself, but also says intelligent things. This would look like an impossibility about five years ago, but today the IoT is already breaking fresh ground for tech...

Ronald van Loon
Ronald van Loon 10 March 2017
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Beacons and Proximity Marketing: All You Need to Know

Beacons and Proximity Marketing: All You Need to Know

Among the strategies mobile marketers can use to target users is proximity marketing based on the use of Beacon devices. This is now becoming more and more popular. Beacons are proving crucial to help retailers drive...

Asena Atilla Saunders
Asena Atilla Saunders 9 March 2017
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How Airlines Are Using Big Data

How Airlines Are Using Big Data

Big Data technology is reshaping all industries. Leveraging Big Data insight brings companies a great competitive advantage. As one of the biggest industries having access to numerous kinds of data from multiple...

Asena Atilla Saunders
Asena Atilla Saunders 9 March 2017
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App Indexing: Some Insights

App Indexing: Some Insights

Having your app in the Google index means your product’s visibility highly increases. This makes it possible for a wider group of potential customers, within your target audience, to discover your app, learn what is...

Asena Atilla Saunders
Asena Atilla Saunders 8 March 2017
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Chatbots: The next Big Thing for eCommerce, or the Emperor's New Clothes?

Chatbots: The next Big Thing for eCommerce, or the Emperor's New Clothes?

Marketers today are being told of the need to engage in authentic conversations with customers. In recent months chatbots have been held up as a revolutionary tool to enable these conversations. Are they the next big...

Angela Southall
Angela Southall 8 March 2017
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Which app development trends will rise to the fore in 2017?

Which app development trends will rise to the fore in 2017?

Now that January is out of the way and we’ve had the chance to dip our toe into the uncertain waters of 2017, we are in a much better position to take a look at the year ahead and map out which app development trends...

Nick Pike
Nick Pike 8 March 2017
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Get Your Referral Programme Moving

Get Your Referral Programme Moving

Referral marketing works just like any other form of marketing: via a funnel. But seeding your programme and filling the top of your funnel? That’s the fuel. Here’s some examples of exactly how to do that.

Peter Cunningham
Peter Cunningham 6 March 2017
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Webshop Optimisation Through Online Customer Feedback

Webshop Optimisation Through Online Customer Feedback

Online customer feedback not only provides you with answers to why visitors leave the ordering funnel early, but can also be used for various other purposes. Here are five ways online customer feedback can optimise...

Udesh Jadnanansing
Udesh Jadnanansing 3 March 2017
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Tech Trends Boosting The Fashion Industry

Tech Trends Boosting The Fashion Industry

With the extensive use of technology and the growth of digitization, the fashion industry has become digitally focused and is witnessing numerous innovations. As per a recent survey, there is an amazing bond between...

Alesia Nik
Alesia Nik 3 March 2017
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Calling all CMOs: Now is the time to re-engage with email!

Calling all CMOs: Now is the time to re-engage with email!

The DMA’s 2017 Email Marketing Tracker revealed that only 11 percent of brands involve the CMO in their email marketing activities. Why should the CMO be more involved?

Michele Gettins
Michele Gettins 2 March 2017
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Is “Java Forever” Or Just A Cliché?

Is “Java Forever” Or Just A Cliché?

I set out to find the answer to this question and here is a list of reasons that contribute to Java’s popularity and its entry in the list of most feasible choices for all cross-platform projects.

Chirag Thumar
Chirag Thumar 2 March 2017
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Social Media Mistakes Harmful To Your Brand

Social Media Mistakes Harmful To Your Brand

Social media has great potential for all businesses looking to increase their reach. However, there are some social media mistakes which can spoil the reputation of your business.

Eila Martell
Eila Martell 2 March 2017
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What makes a good mobile app user experience?

What makes a good mobile app user experience?

Today most businesses use responsive and adaptive websites. However, these same businesses are also considering using mobile apps – but are these mobile apps user-friendly?

Udesh Jadnanansing
Udesh Jadnanansing 2 March 2017
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Infographic: What Apps Mean For Business

Infographic: What Apps Mean For Business

Here are some statistics that may help you decide on why your business should get an app.

Alexandra Riabtsun
Alexandra Riabtsun 1 March 2017
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Better Time Management: 5 Tools To Get You Started

Better Time Management: 5 Tools To Get You Started

Getting better at time management is something most of us would really like to do and there’s a lot of awesome productivity software already available. Here’s our list of five amazing tools you can get started with...

Arina Katrycheva
Arina Katrycheva 1 March 2017
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How IoT is Changing the World: Cases from Visa, Airbus, Bosch & SNCF

How IoT is Changing the World: Cases from Visa, Airbus, Bosch & SNCF

The Internet of Things (IoT) is changing our world. This may seem like a bold statement, but clearly, the IoT is moving really fast from concept to reality and transforming how industries operate and create value.

Ronald van Loon
Ronald van Loon 1 March 2017
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ROI Based App Marketing For Your Business

ROI Based App Marketing For Your Business

ROI based app marketing is the process of measuring the Return of Investment you gained as a result of specific marketing initiatives to increase the effectiveness of your future campaigns, and therefore maximiZe your...

Asena Atilla Saunders
Asena Atilla Saunders 28 February 2017
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Four Tips for Ecommerce Companies Wanting to Capture Digital Feedback

Four Tips for Ecommerce Companies Wanting to Capture Digital Feedback

Online customer feedback can be a real competitive advantage for companies in the ecommerce industry. However, collecting the right customer feedback takes careful planning and a firm understanding of the journey your...

Udesh Jadnanansing
Udesh Jadnanansing 28 February 2017
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