Article

Jack Brown
Jack Brown 13 March 2017

How Drones Will Revolutionize Marketing Practices

Thanks to new development in technology, drones are starting to show promise. Actually, if you think about it, we’re seeing drones literally everywhere, and we’re only at the beginning of this phenomenon. The cute, small flying robots come in a wide range of shapes and have unlimited commercial potential.

Marketing is one of the most creative and toughest industries in the world.  Each day, companies and entrepreneurs are seeking new ways to attract attention and to mesmerize possible clients into becoming loyal customers. Still, with so many players in the market, the job gets a thousand times more difficult. So what’s the answer?  

Thanks to new development in technology, drones are starting to show promise. Actually, if you think about it, we’re seeing drones literally everywhere, and we’re only at the beginning of this phenomenon. The cute, small flying robots come in a wide range of shapes and have unlimited commercial potential.

From Aerial Mapping and Wedding Photography, to Surveying and Real Estate, drones have made a huge impact. Others in the marketing world are seeing now how drones can affect and enhance a company’s name.

Because of this done-frenzy, marketers want to develop ways to make drones more useful in their line of work. Of course, there are regulations to follow and the legislation is a bit unclear, but drones have huge marketing potential.

Some companies already saw how using drones can be cost effective to their financial status. For instance, using a drone for aerial photography instead of a helicopter will definitely save you a load of money. With the benefits of having a drone, companies are even hiring freelancers to do the work, boosting the economy.

Industries That Already Use Drones

There are several industries that are already using drones to their advantage. These industries have not only saved money, but gained an edge in their field by using drones to capture stunning footage.

Architecture

Architects and those in the field, use drones to take aerial footage and photos. In turn, this can help them create buildings, map out entire areas, and of course, save money. Using drones can cut out the need for expensive photographers and others who map out the land.

Real Estate

Many real estate companies use drones to give you a full 360-degree view of properties that are available for sale. These photos also show the local businesses, photos of the neighborhood and much more! Letting users take a virtual tour of the house and neighborhood gives them a better feel of the property and changes the game in their favor.

Wedding Photography

The wedding industry is never going away, so of course drones will find a way to enhance weddings, as well! For now, photographers create stunning photos and videos of a couple’s wedding that are not just your average photos. This allows couples and photographers to come up with unique ideas and thoughts on what type of photos they will want.

Travel

Drones can be used in the travel and tourism field to give those who want to visit a certain city, state, or country a better feel for the area. The tourism field relies heavily on putting out videos to show you why you should vacation there. They want to show you the beauty of the land and how much fun you will have! Putting out videos of great footage and photos will enhance an area’s tourism.

How Marketers Can Benefit from Using Drones

Drones are not going away, so we will continue to find more and more ways to use them in various ways, such as the marketing field. So, how can drones have a benefit to marketers? Let us find out below.

1. Drones allow for new ideas in the marketing industry. Now, marketers can create unique campaigns for products or businesses that stand above the rest. They can use drones to take videos and photos to catch a consumer’s eye, and they can do it for less than it would cost when using a regular photographer.

2. Drones are so easily obtained by anyone that marketers can come up with new, fresh ideas without waiting a long time to get the final product. In many instances, you just need to learn how to work the drone and you can create content. There are no special skills required when using a drone.

3. With drones, there is no end to the content you can create. This means that new, unique ideas that will catch the eye of the consumer can be brought to the table. For example, drones can be used for aerial advertising, similar to the way airplanes were used to advertise at certain events. This is definitely a great way to get advertising across to many people in a certain area.

4. Marketers are using drones as a “wow factor” in many commercials, and even in films. Companies are using drones in their videos to get people talking. They have been used in several commercials for big named companies, showing that drones are capable of playing many roles, such as delivering items or packages to people.

5. Marketers are planning on using drones as a part of the technology that is still emerging. Drones will gather data and integrate it for use in the marketing and advertising fields. To give you an idea, drones will be used in virtual reality experiences. The aerial footage will be taken with drones to give you a real feel while you are experiencing a different world.

There are still many things about drones that are up in the air, especially when it comes to legalities. We are no longer in an age of traditional advertising, and companies want to gather as much data as possible in order to market their product or business. Laws and regulations are still being put into place as far as companies using drones for data collection.

Drones are the future and will definitely impact our future. They have already affected many fields, and those in marketing want to take advantage as well by helping companies get the word out, in a unique way, about their product.

erik edwards
erik edwards

As soon as became readily available to consumers, professionals in many different industries wanted to leverage the technology. What surveyor wouldn’t want to easily be able to capture an entirely different perspective of a site? Similarly, project managers envisioned how drones could be able to impact critical tasks like change detection.

erik edwards
erik edwards

As soon as <a href="http://gearupz.com/surveillance-drones-for-sale/">drone technology</a> became readily available to consumers, professionals in many different industries wanted to leverage the technology. What surveyor wouldn’t want to easily be able to capture an entirely different perspective of a site? Similarly, project managers envisioned how drones could be able to impact critical tasks like change detection.

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