Article

Peter Cunningham
Peter Cunningham 6 March 2017

Get Your Referral Programme Moving

Referral marketing works just like any other form of marketing: via a funnel. But seeding your programme and filling the top of your funnel? That’s the fuel. Here’s some examples of exactly how to do that.

HOW 15 TOP BRANDS PROMOTE THEIR REFER-A-FRIEND PROGRAMMES

Referral marketing works just like any other form of marketing: via a funnel. You put people in at the top; they go through several of stages of conversion as they share with their friends; and, as those friends engage, successful referrals complete the process.

But it’s the first stage that’s perhaps the most important. Because, no matter how enticing your referral proposition or how excited your customers are about sharing your brand or products with their friends, unless they’re exposed to your programme in the first place, you won’t end up with any referrals.

Referral marketing drives your business. But seeding your programme and filling the top of your funnel? That’s the fuel. Here’s how some of our favourite clients do exactly that...

 

Download as PDF (3.9MB)

If you have a referral scheme and would like to know how to get more from it, or even if you are thinking about setting up your very first scheme and want to get ahead of the curve, we would love to chat with you.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of traditional outreach methods to get in touch with targeted buyers or sellers.Here are some of the best and fastest growing global B2B platforms that are helping thousands of businesses in the world to grow and reach their international and local clients.

Salman Sharif
Salman Sharif 7 July 2017
Read more
Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in this article. Check out the complete list!

Roland Pokornyik
Roland Pokornyik 31 October 2016
Read more
3 Social Media Trends to Follow in 2018

3 Social Media Trends to Follow in 2018

Discover three big trends that will have the impact on social media in 2018 - from ephemeral content, to influencer marketing and augmented reality.

John Siebert
John Siebert 15 November 2017
Read more