Article

Asena Atilla Saunders
Asena Atilla Saunders 8 March 2017

App Indexing: Some Insights

Having your app in the Google index means your product’s visibility highly increases. This makes it possible for a wider group of potential customers, within your target audience, to discover your app, learn what is it about and download it in order to benefit from it.

What is App Indexing?

App Indexing is the process of indexing mobile apps in order to make them appear in the Google Search. In a nutshell, App Indexing allows your mobile app to be easily found by users through a simple Google query. On Android devices, app indexing makes it easy for users who search for specific content to discover the apps they already have on their phones, launch them by clicking the corresponding link in the search results and re-engage with those applications. In a few words, app indexing is a great tool to increase the engagement and retention of your app users. Let’s see why in detail.

pexels-photo-218717

App Indexing: What’s the hype?

App Indexing boosts user acquisition.

Having your app in the Google index means your product’s visibility highly increases. This makes it possible for a wider group of potential customers, within your target audience, to discover your app, learn what is it about and download it in order to benefit from it. On Android devices, app indexing allows an easy download process thanks to a very effective Install Button that appears close to the app link in the Google search.

App Indexing boosts user engagement.

Thanks to app indexing, users who previously downloaded your app and then forgot about it will be automatically reminded of your product while searching for related content in the Google Search tool. This way, they will find out they already have what they need and will be gently pushed to open again your mobile application via a deep link.

App Indexing boosts user retention.

Finally, by helping you quickly re-engage your users in your product, app indexing is a great way to boost user retention. The more your users will go back to your app and discover about its functionality, the less the risk they will drop out. Having your app indexed by Google will reduce the chances of uninstalls and therefore will increase your user retention rate.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
14 Amazing Examples Of Brands Killing It With Facebook Ads

14 Amazing Examples Of Brands Killing It With Facebook Ads

How do you design the perfect Facebook ad that converts? A lot of people will start throwing money at Facebook, but not see any success. This comes either because they don’t have a proper strategy for their Facebook ads or their ads are not well designed. But for those brands which have a good strategy and work hard to test and refine their advertising, Facebook ads can generate huge profits. And we’ve found 14 of such examples.

Luisana Cartay
Luisana Cartay 11 December 2017
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of traditional outreach methods to get in touch with targeted buyers or sellers.Here are some of the best and fastest growing global B2B platforms that are helping thousands of businesses in the world to grow and reach their international and local clients.

Salman Sharif
Salman Sharif 7 July 2017
Read more
Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in this article. Check out the complete list!

Roland Pokornyik
Roland Pokornyik 31 October 2016
Read more