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The final countdown: five key steps to GDPR success

The final countdown: five key steps to GDPR success

With mere months to go until the General Data Protection Regulation (GDPR) comes into effect, it is dominating the news agenda and is a top priority for businesses. From retailers to charities and the manufacturing...

Dan Telling
Dan Telling 22 November 2017
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Infographic: Black Friday and Cyber Monday, the most awaited days for shopping lovers and retailers?

Infographic: Black Friday and Cyber Monday, the most awaited days for shopping lovers and retailers?

There's no denying that Black Friday and Cyber Monday have changed retail, from both the retailers' and customers' points of view.

Roshita Pant
Roshita Pant 22 November 2017
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What a CTA Button Really Needs to Drive Conversions!

What a CTA Button Really Needs to Drive Conversions!

You may have heard many times that an effective CTA is at the top of the list of things that needs to be perfected when designing content.

Richard Fallah
Richard Fallah 21 November 2017
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5 Things You Should Start Doing to Get More Value From Product Information

5 Things You Should Start Doing to Get More Value From Product Information

The way customers purchase has drastically changed over the last decade. eCommerce retail portals, point of sale, mobile platforms, digital signage, social media, marketplaces and more, it’s time for new ways; a time...

Rajneesh Kumar
Rajneesh Kumar 21 November 2017
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Automated Marketing Workflows For Small Businesses

Automated Marketing Workflows For Small Businesses

Let marketing automation work for your business and help save time on social and email communications so you can invest more time in the day to day running of your business.

Huw Neale
Huw Neale 16 November 2017
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What to look for in a Chief Data Officer

What to look for in a Chief Data Officer

The rapid rise of digital technology and data science have reshaped every facet of society – how we shop, communicate and play. It has also had a profound impact on how we work and how organisations are structured...

Chris Underwood
Chris Underwood 15 November 2017
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How Predictive Marketing Analytics Empowers Financial Leaders

How Predictive Marketing Analytics Empowers Financial Leaders

Phil Crothers, Chief Marketing Officer, BrightTarget discusses the role of the CFO is changing from “cost authority to business value architect”, as Accenture neatly put it, 73% of finance leaders say they’ve been...

Phil Crother
Phil Crother 14 November 2017
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Software Defined Networking vs. Network Function Virtualization—Differences and Benefits

Software Defined Networking vs. Network Function Virtualization—Differences and Benefits

As the demand for scalability increases and reduction in costs grows, companies are increasingly looking for agility from their network systems. This is the juncture where Software defined network (SDN) and Network...

Digital Doughnut Contributor
Digital Doughnut Contributor 13 November 2017
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Another GDPR Blog....this time from the actual powers that be!

Another GDPR Blog....this time from the actual powers that be!

Yes, another GDPR blog - we are bored silly of the term in marketing, while some of us seem to be in a bit of a spin - but what about those huge digital giants who will be affected the most?

Brad Chuck
Brad Chuck 13 November 2017
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New Facebook Features To Provide Better Ad Targeting

New Facebook Features To Provide Better Ad Targeting

Facebook Update! Facebook has added 2 new features in order to target ads to a more specific audience. It is, of course, in Facebook’s best interest to help advertisers reach their audiences more efficiently. The...

Richard Fallah
Richard Fallah 13 November 2017
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5 Tips Every Blogger Must Follow When Writing Guest Blogs

5 Tips Every Blogger Must Follow When Writing Guest Blogs

Blogging is a great way to reach out to a large audience and convey your message. However, blogging at a personal level has its own limits. This is the reason why guest blogging became popular as it allows a blogger...

Vartika Kashyap
Vartika Kashyap 10 November 2017
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Targeting Shoppers As They Shop

Targeting Shoppers As They Shop

There are many different tools and techniques available for brands to promote themselves in-store. Collectively these are known as shopper marketing. But why does shopper marketing campaigns often deliver a poor...

Nick Pugh
Nick Pugh 9 November 2017
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Top 7 Benefits of Chatbots for Your Business

Top 7 Benefits of Chatbots for Your Business

Chatbots have been on the rise since a couple of years and have already faced a wide adoption. They are bringing a new way for businesses to communicate with the world and most importantly with their customers by the...

Asena Atilla Saunders
Asena Atilla Saunders 8 November 2017
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Guess Who Is Paving The Way in the Current IoT Market? - Part 2

Guess Who Is Paving The Way in the Current IoT Market? - Part 2

An awful din is seen in the IoT market these days where everyone claims to be winning, leading or pioneering. But do you know who’s actually winning? Now IoT being a homogenous marketplace cannot have one single...

Rakesh Patel
Rakesh Patel 8 November 2017
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Why Snapchat is a Metaphor for the Modern World

Why Snapchat is a Metaphor for the Modern World

Let me talk to my over-35 folks for just a minute. Snapchat.

K. Melissa Kennedy
K. Melissa Kennedy 7 November 2017
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8 in 10 Christmas shoppers share gift ideas via “Dark Social”

8 in 10 Christmas shoppers share gift ideas via “Dark Social”

Dark Social is the biggest missed opportunity in marketing as many brands do not have the right tools in place to harness the power of this consumer signal.

Craig Tuck
Craig Tuck 7 November 2017
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Prepare for the unexpected: organisational challenges are one of the main obstacles to true one-to-one personalisation

Prepare for the unexpected: organisational challenges are one of the main obstacles to true one-to-one personalisation

The concept of personalisation to increase customer loyalty and achieve revenue growth has been around for some time, but with the development of machine learning technology we have now entered an exciting period for...

Simon Farthings
Simon Farthings 7 November 2017
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6 terrific tools to help you promote your mobile app!

6 terrific tools to help you promote your mobile app!

The mobile world is growing exponentially making it harder to gain some visibility for your mobile app. Every single day, a new mobile app is making space in the app store or Google Play store. Hence some advanced...

Karan Gulati
Karan Gulati 7 November 2017
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Three Little Tweaks That Will Make Your Website More Mobile-Friendly

Three Little Tweaks That Will Make Your Website More Mobile-Friendly

By now, you’re aware that your website needs to play nice on mobile devices. You’ve probably already done the lion’s share of the work - but there are always little tweaks, too.

Max Emelianov
Max Emelianov 6 November 2017
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Transformers On The Factory Floor and Other IoT Trends To Watch Out For In 2018

Transformers On The Factory Floor and Other IoT Trends To Watch Out For In 2018

Have you seen the Transformer series? Blob loves it! Bumblebee, Optimus Prime, Megatron… Ooh the action and the fireworks! Nothing like it, I say. The way they transform from a car to a mega robot that talks and kicks...

Digital Doughnut Contributor
Digital Doughnut Contributor 3 November 2017
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User Generated Content In Email Marketing: Humanizing Brands With Consumer Emotions

User Generated Content In Email Marketing: Humanizing Brands With Consumer Emotions

Retailers, brands, professional marketers, and whoever else involved in the eCommerce are unable to get past billions of selfies posted on social media every month. With the help of their gadgets, people share their...

Constantine Rozenshtraus-Makarov
Constantine Rozenshtraus-Makarov 1 November 2017
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Guess Who Succeeds In Paving A New Way In The Current Iot Market? - Part 1

Guess Who Succeeds In Paving A New Way In The Current Iot Market? - Part 1

An awful din is seen in the IoT market these days where everyone claims to be winning, leading or pioneering. But do you know who’s actually winning? Now IoT being a homogenous marketplace cannot have one single...

Rakesh Patel
Rakesh Patel 1 November 2017
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3 Ways Online Feedback Can Prevent a ‘Scary’ Customer Experience

3 Ways Online Feedback Can Prevent a ‘Scary’ Customer Experience

There’s that subtle hint of pumpkin spice lingering in the air, fancy dress costumes in all the stores and of course, the most quintessential Halloween movie, Hocus Pocus has taken up the number one spot on Netflix...

Udesh Jadnanansing
Udesh Jadnanansing 31 October 2017
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Marketing Automation Usage Spikes 150% in 2017 [Infographic]

Marketing Automation Usage Spikes 150% in 2017 [Infographic]

Ever wondered if Marketing Automation is right for you? If you run a small business, it probably is. This infographic from MarTechAdvisors explores how companies around the world are increasing their efficiency with...

Julia Cook
Julia Cook 31 October 2017
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5 things you need to know about Big Data testing

5 things you need to know about Big Data testing

The challenges of Big Data testing triggered by the 3Vs are topped with rising costs and the demand for excellent technical expertise.

Jasmine Morgan
Jasmine Morgan 27 October 2017
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