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Making it Rain Using the Cloud (Part1)

Making it Rain Using the Cloud (Part1)

A review of how some of South Africa's Entrepreneurs are using e-Commerce and creative thinking with a bit of tenacity to grow businesses. Part 2 will expand on how using the Cloud can mean running your business...

Ricardo dos Santos
Ricardo dos Santos 3 June 2016
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Four Characteristics of a Successful Brand Community

Four Characteristics of a Successful Brand Community

Branded communities can be a wealthy source of customer advocacy and social proof - but how do marketers make them successful?

Stephanie Mulrooney
Stephanie Mulrooney 3 June 2016
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Didn’t Like the New Top Gear?

Didn’t Like the New Top Gear?

Here’s why it has had a rough ride so far - from a marketeers perspective. We are looking at the launch of new Top Gear on BBC2 from the perspective of a NPI (New Product Introduction) and, naturally, common sense.

Konrad Dobschuetz
Konrad Dobschuetz 3 June 2016
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5 Ways to Increase Customer Loyalty in Ecommerce

5 Ways to Increase Customer Loyalty in Ecommerce

What is your brand doing at this very moment to keep visitors engaged and keep buyers coming back for repeat purchases? Make every interaction a positive one with these 5 strategies.

Jessica Mizerak
Jessica Mizerak 3 June 2016
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How to Use Blogs to Get into Google Top 10

How to Use Blogs to Get into Google Top 10

This article explains how I used Blog posts to get another Blog post into Google Top 10. As you will see, in one occasion 4 of my Blog posts got into Google Top 10 for the same keyword phrase. In another...

Steven Rich, MBA
Steven Rich, MBA 31 May 2016
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Social Media for Film

Social Media for Film

Ever wandered how to use social media for film?

Fred Felton
Fred Felton 28 May 2016
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What Adele Can Teach Your Business About Content Marketing

What Adele Can Teach Your Business About Content Marketing

Many industry experts will tell you that strategic content marketing is quickly overtaking traditional advertising as a more effective tool in customer acquisition and retention. And it would appear that multi-award...

Nana T. Baffour-Awuah
Nana T. Baffour-Awuah 27 May 2016
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Who Are Your Most Valuable Visitors?

Who Are Your Most Valuable Visitors?

You have two types of visitors: the new and the returning. While the new/returning segment is about as old as it gets in ecommerce, digital marketers usually have a choice to make: Do they focus on finding new...

Kresten Bergsøe
Kresten Bergsøe 27 May 2016
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The Omnichannel illusion

The Omnichannel illusion

Omnichannel is a marketing strategy that aims to recognize every individual customer whether they’re shopping online, offline, or both - and deliver a consistent progressive and fluent marketing experiences across all...

Kresten Bergsøe
Kresten Bergsøe 27 May 2016
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How to Create Personalized Content

How to Create Personalized Content

One to one marketing is not a distant abstraction - personalization is a simple creative technique. Real personalized content is build from the ground up with two things in mind: what subjects do you want to convey...

Kresten Bergsøe
Kresten Bergsøe 26 May 2016
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The Big Disconnect Between Data and Customer Experience

The Big Disconnect Between Data and Customer Experience

Data is power - everybody tells you. And Big Data promise better experiences adapted to individual behavior and preferences. However, historically, these promises have fallen short of reality. So why does it seem that...

Kresten Bergsøe
Kresten Bergsøe 26 May 2016
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The Marketing Industry Has/ Is/ Will Change and Agencies Aren't Changing with It

The Marketing Industry Has/ Is/ Will Change and Agencies Aren't Changing with It

My short catalyst for how marketing can be optimized for agencies and brands, by taking away less of an in-house human element, and moving towards technology and outsourcing. It's the most cost-effective and...

Victoria Apodaca
Victoria Apodaca 26 May 2016
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Personalization and Why It Is Different from Optimization, Predictions and Recommendations

Personalization and Why It Is Different from Optimization, Predictions and Recommendations

Since the dawn of the browser, people believed that the internet would deliver a digital experience smart enough to know our interests and wants. However improving the relevancy of the browsing experience is still in...

Kresten Bergsøe
Kresten Bergsøe 26 May 2016
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Social Media Strategy

Social Media Strategy

Complete guide to develop a great social media strategy. Social media have become essential for businesses and brands today, and they are the favorite way to engage audience and new customers, and to share content and...

Elkin Niño
Elkin Niño 26 May 2016
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Content Strategy 5 Key Elements

Content Strategy 5 Key Elements

How to create quality relevant content

Elkin Niño
Elkin Niño 26 May 2016
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One Powerful Question You Need to Build Your Brand

One Powerful Question You Need to Build Your Brand

How much do customers love your brand? Is it something they can't do without? Can they ever see themselves switching to another? There's one question you need to ask, and spoiler: it isn't NPS.

Ray Beharry
Ray Beharry 26 May 2016
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Social Media Save Lives

Social Media Save Lives

The story of a handicapped Community Manager

Elkin Niño
Elkin Niño 26 May 2016
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How To Use Video In Email Marketing Campaigns: Embedding, GIFs, or Linking

How To Use Video In Email Marketing Campaigns: Embedding, GIFs, or Linking

Have you watched the Dove Real Beauty Sketches video? It emotionally appeals to women all over the world to embrace their beauty - "You're more beautiful than you think." This video got more than 66...

Ayswarrya G
Ayswarrya G 26 May 2016
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The End Game for Content Marketing Is Personalization, but Very Few Get It...

The End Game for Content Marketing Is Personalization, but Very Few Get It...

All recognize personalization is important - but relatively few are really engaged. There is a massive lack of understanding of personalization and how you create personalized content.

Kresten Bergsøe
Kresten Bergsøe 26 May 2016
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Your Content Marketing Strategy Is Broken - Here Is Why and How to Fix It

Your Content Marketing Strategy Is Broken - Here Is Why and How to Fix It

Content marketing is everywhere and it is not going away anytime soon. A survey conducted by IDC found that CMOs at some of the biggest technological companies in the world regarded building content marketing...

Kresten Bergsøe
Kresten Bergsøe 25 May 2016
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Have You Swiped Your Nectar Card?

Have You Swiped Your Nectar Card?

Nine out of ten British consumers use loyalty schemes, with Tesco and Boots crowned King and Queen of the crop. Traditionally, these ever amounting pieces of plastic in your purse have succeeded on the ethos of...

Emily Strickland
Emily Strickland 25 May 2016
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Here Are the Reasons Your Website Is Losing Sales [Infographic]

Here Are the Reasons Your Website Is Losing Sales [Infographic]

Listening to your customers has always been important, but in 2016 understanding their issues is vital for brands seeking to stay ahead when it comes to customer experience. With this in mind we've examined the...

Cat Millar
Cat Millar 25 May 2016
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Anxious How to Avoid Gmail Promotions Tab? Worry Not!

Anxious How to Avoid Gmail Promotions Tab? Worry Not!

Since Gmail’s introduction of three Inbox tabs, Primary, Social, and Promotions, marketers have been concerned about the conversion of their emails. As many say ending up in the Promotions tab can lead to a marketing...

Maria Wachal
Maria Wachal 24 May 2016
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The Science of Trust in Social Selling

The Science of Trust in Social Selling

Publications within the topic of social selling primarily focus around the importance of reaching prospects, building a personal brand and sharing stories, because we trust word-of-mouth and personal connections more...

Anita Theis
Anita Theis 24 May 2016
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6 Reasons Why Facebook Live Is Not Doing the Trick

6 Reasons Why Facebook Live Is Not Doing the Trick

Why Facebook Live is struggling to lift off and even needs to pay for publishers to use it. Plus an easy alternative on how to get your live content working for you.

Konrad Dobschuetz
Konrad Dobschuetz 24 May 2016
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