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4 Tools That Make Up My Digital Marketing Tool Set

4 Tools That Make Up My Digital Marketing Tool Set

We all have our favorite tools as digital marketers that help us get the job done. These are a few I use on an every day basis.

Roman Prokopchuk
Roman Prokopchuk 4 April 2018
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Why an Advertising Agency is important for Business Growth?

Why an Advertising Agency is important for Business Growth?

Every business owner understands that marketing and advertising are crucial to the success and growth of their company. But how can an Advertising Agency help you? Do you know where to start? What if they aren’t...

prachi more
prachi more 4 April 2018
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How to deliver on the promise of a better customer experience

How to deliver on the promise of a better customer experience

Customers expect experiences with your business that address their current needs and interests. They are willing to share their behavioral data - if you are transparent about its use and give stewardship of personal...

Kresten Bergsøe
Kresten Bergsøe 3 April 2018
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Social Media is Marketing Not Sales

Social Media is Marketing Not Sales

99% of small business owners still have no clue as to the true purpose or intent of social media marketing. In this article I will give a short breakdown or understanding between the difference of sales and marketing...

Angelo Zammit
Angelo Zammit 3 April 2018
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Impulse Buying: What Makes The Customer Bite The Bait?

Impulse Buying: What Makes The Customer Bite The Bait?

Impulse buying is a marketing tactic corporations have been using for decades. It is amazing that placement of certain items can entice a customer to buy of impulse.

Angelo Zammit
Angelo Zammit 30 March 2018
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Making the Most out of Business Networking Events in 2018

Making the Most out of Business Networking Events in 2018

Over the last twelve months or so I have attended many business networking events. Although a little apprehensive in a room filled with strangers, learning to master business networking has unlocked a wealth of...

Neil Capstick
Neil Capstick 29 March 2018
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The Counter-intuitive Benefits of Authenticity

The Counter-intuitive Benefits of Authenticity

Being vulnerable doesn't automatically translate into weakness - when used in the right way, it can bring brands closer to their customers.

Digital Doughnut Contributor
Digital Doughnut Contributor 29 March 2018
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The future of cybersecurity is in the cloud

The future of cybersecurity is in the cloud

For decades we have feared the cloud. During my time working counterintelligence for the FBI, we feared the Internet so much that agency computers functioned solely on an isolated intranet connected via hard cables.

Eric O'Neill
Eric O'Neill 29 March 2018
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The impact of GDPR on Guest Feedback Surveys

The impact of GDPR on Guest Feedback Surveys

Are you ready for GDPR? Failure to be in compliance with the new act can result to fines of up to 4% of annual global turnover, or EUR 20 million, depending on whichever is the greatest. GDPR is set to affect most...

Victoria Ward
Victoria Ward 27 March 2018
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Data born, creative bred

Data born, creative bred

In a world fuelled by creative marketing solutions, where does the creative spark get born, and who are its parents? Insight and data are, argues Ian Taylor, Head of Ticketing and Data Management at bigdog

Ian Taylor
Ian Taylor 27 March 2018
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Three Pressing Cyber Threats for IoT in 2018

Three Pressing Cyber Threats for IoT in 2018

Every year we see new pressing cyber threats, from new targets for hackers to new issues cropping up in the cybersecurity space. 2018 will be no different. One area that has recently got a lot of attention is IoT...

Kristofer Mansson
Kristofer Mansson 27 March 2018
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The Awards with a Difference - BIMA Advance

The Awards with a Difference - BIMA Advance

Most awards celebrate what you do. But four of the BIMA Advance Awards are very different – because they’re about celebrating not only what you do, but who you are.

Rachel Johnson
Rachel Johnson 26 March 2018
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Refuel 2018 Digital Transformations With Artificial Intelligence (AI), Internet of Things (IoT), and Business Intelligence (BI)

Refuel 2018 Digital Transformations With Artificial Intelligence (AI), Internet of Things (IoT), and Business Intelligence (BI)

...This gained momentum is not going to slow down anytime soon! We are no longer merely sharing the road with self-driving cars or having a robotic vacuum clean our floors. Augmented technology has quickly changed our...

Kristen Curths
Kristen Curths 26 March 2018
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Enough of Bitcoin, Let’s Talk About Blockchain

Enough of Bitcoin, Let’s Talk About Blockchain

It’s highly likely that you’ve heard of bitcoin. Bitcoin is a cryptocurrency, but more interestingly it runs on blockchain, a far more profound innovation. One that has taken the world by a storm. But apart from...

Greg Isbister
Greg Isbister 21 March 2018
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The long, slow, carefully-managed death of satellite TV

The long, slow, carefully-managed death of satellite TV

Three decades after it first launched in the UK, is the writing - like the dishes it depends on - finally on the wall for satellite broadcasting? In January, Sky CEO Jeremy Darroch said the company would launch a dish...

Dror Ginzberg
Dror Ginzberg 20 March 2018
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LinkedIn and Microsoft - What Will This Mean for the Digital Landscape

LinkedIn and Microsoft - What Will This Mean for the Digital Landscape

In a swift and decisive move, Microsoft purchased LinkedIn in late 2016 for $26.2 billion. Although few people doubt the usefulness and importance of LinkedIn in the modern economy, many people were puzzled by...

Faizan Syed
Faizan Syed 20 March 2018
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5 Growth Hacking Lead Generation Techniques

5 Growth Hacking Lead Generation Techniques

What are the latest growth hacking lead generation techniques that you can use? Let’s take a look at the ultimate tips you can use in your marketing plan

Sandeep Das
Sandeep Das 20 March 2018
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What's Your Executive Leadership Style and Why Does It Matter?

What's Your Executive Leadership Style and Why Does It Matter?

There’s a universal truth that claims that “people like to do business with other people". The need to deliver a personal touch is more prevalent than ever.

Henry Hyder-Smith
Henry Hyder-Smith 19 March 2018
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How can Google BBR impact your website speed?

How can Google BBR impact your website speed?

Let’s confess it, everybody likes a high-speed internet. Congestion control algorithms are here to speed up the internet. In this context, Google, well-known for its innovative technological solutions, has recently...

Mujde Derya Chicheportiche
Mujde Derya Chicheportiche 19 March 2018
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Testing: A Solution to Overcoming Choice Paralysis

Testing: A Solution to Overcoming Choice Paralysis

Choice paralysis (also commonly referred to as the paradox of choice) is based on the work of psychologist Barry Schwartz who stated that the more choices we have, the less likely we are to take action, and also...

Jill Grozalsky
Jill Grozalsky 16 March 2018
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When it Comes to B2B Events: Avoid the Measurement Trap

When it Comes to B2B Events: Avoid the Measurement Trap

When it comes to the analysis of B2B events, there seem to be two strands of narrative around event marketing for larger B2B brands. One story seems to indicate B2B brands love events, while the other believes they...

Katherine Sheen
Katherine Sheen 15 March 2018
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Price means nothing… on its own

Price means nothing… on its own

The way in which marketers frame their offering radically impacts their conversion rates. Our new series, When Push Comes To Nudge, breaks down nudge theory and gives bite-sized insights for marketers to add to their...

Digital Doughnut Contributor
Digital Doughnut Contributor 15 March 2018
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The Dirty Little Secret Behind Customer Experience

The Dirty Little Secret Behind Customer Experience

If you have talked to your digital marketing agency recently, read the latest from Google, or perused your favorite marketing blog, you have likely come across arguments in favor of better customer experience. If you...

Kathryn Zwack
Kathryn Zwack 14 March 2018
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How starting a fight on LinkedIn could boost your engagement

How starting a fight on LinkedIn could boost your engagement

Why are influencers so aggressive these days? They're not out for blood, they're out for clicks, and you should be too. Draw traffic to your business with these tactics from users whose post engagement is...

Julia Cook
Julia Cook 14 March 2018
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Why are Business Writing Skills Important?

Why are Business Writing Skills Important?

Effective and ineffective communication have both seen to have major impacts on any organization and its performance. Communication techniques are discussed by a lot of business strategists and analysts. So whether it...

Mike Alexander
Mike Alexander 13 March 2018
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