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The Long And Winding RoadCompanies often ask how do they get their customers to do what they want them to do? Digital marketers get asked this question all the time. Guess what, it’s the wrong question.

                Rick Barron
                20 September 2019
            
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It’s not you, it's me - The Warning Signs a Client May LeaveAcquiring a new customer can cost up to five times more than retaining an existing customer. So what are the signs to look out for in order to avoid a client suddenly cancelling their long-standing relationship with...

                John Cheney
                20 September 2019
            
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Win Big With Your Next Holiday Marketing CampaignFor the majority of businesses, the holiday gifting season is recognized as the most lucrative time of year. It’s no secret that launching a holiday marketing campaign is the best way to boost conversion rates and...

                Ana Sides
                20 September 2019
            
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5 Things to Look for When Choosing a Web DeveloperWhether it is to sell a product or service, or whether you just want to just display company information, all businesses need a strong website in order to survive. These days, pretty much everyone searches for a phone...

                Emma Hull
                20 September 2019
            
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How to Increase Your Sales During the Holidays, the Most Competitive Time of YearThe holiday season is described as the most wonderful time of the year. However, if you’re a marketer, it has the potential to instill stressful planning, auditing, testing, and building campaign initiatives.

                Ana Sides
                19 September 2019
            
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Part 2 - Tips For Social Media CalendarIn my previous article, I called out that Social Media content calendars are crucial when creating a plan for your content. Now comes the next step, knowing how to build a social media content calendar.

                Rick Barron
                19 September 2019
            
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The Ultimate Guide to Customer EngagementThere are five vital elements to master the customer engagement of your business. So, as you move towards a more personalized customer journey, keep these key points in mind.

                Ana Sides
                18 September 2019
            
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Why “People Buy from People” Is Still True in the Digital AgeIn the digital age, keeping in balance both the human and automated elements of sales management is still crucial to the enterprise. The sales process increasingly will be structured through technology, and yet...

                Nigel Cullington
                18 September 2019
            
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One Easy Method for Calculating the ROI of CX“Demo or die!” – my PhD supervisor was very clear on what is the most critical path to success in academic research.

As I later learned, in the business world, ROI or Return on Investment calculations play a...

                Alyona Medelyan
                18 September 2019
            
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Part 1 - Tips For Social Media CalendarAn editorial calendar is what tracks everything you need to know about the content you are publishing. Who are you writing it for? What is the article’s overall purpose? What does the title rank? 

                Rick Barron
                17 September 2019
            
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Surprising B2B Social Media Marketing Stats 2019The modern B2B marketing environment is always on the move – tactics, technology and trends are never stagnant. 

                Mathew Richard
                17 September 2019
            
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Its Not Just About Faster PhonesThe countdown to the 5G revolution has begun, and the explosion of connected devices, such as mobile phones, televisions, security systems, and speakers, among others, is only going to intensify.

                Rick Barron
                16 September 2019
            
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What's The Plan?In today’s 24/7 world, your business can thrive or die based on your company's unique digital marketing plan. 

                Rick Barron
                13 September 2019
            
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Next Generation Content Marketing: How Buyer Intent Is Changing the GameThe power of content marketing in the B2B space is growing, learning from its B2C cousin. In fact, research shows that 86% of B2B, B2C and combination marketers are now using it in their organisation, spending an...

                Maria Price
                12 September 2019
            
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PPC Experts To Follow On TwitterPay-per-click, also known as cost per click, is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated...

                Rick Barron
                11 September 2019
            
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Part 2 - User Experience MethodsUX research—or as it’s sometimes called, design research—serves many purposes throughout the design process.

                Rick Barron
                10 September 2019
            
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The Evolution of Digital CreativeIn the early 2000s, creativity and the user experience were at the forefront of advertising strategy, but are positive emotional reactions to digital ads a thing of the past?

                John Nardone
                9 September 2019
            
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Part 1 – User Experience MethodsUX research—or as it’s sometimes called, design research—serves many purposes throughout the design process.

                Rick Barron
                9 September 2019
            
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The Basics of BrandingBranding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does "...

                Rick Barron
                6 September 2019
            
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When Your Brand is Starting Out: 5 Tips to Grow Brand Visibility As a company just starting out it can be tough to realize no one knows who your brand is or really understands what you’re offering. As a suggestion, people will tell you, “Hey, you should focus on marketing and...

                Steve Habazin
                6 September 2019
            
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The Age of Influencers – Get the Whole Picture at DMEXCOGen Z is growing up and, in the USA, are spending most of their money on products they see on Instagram and Snapchat. The power of influencers is shaping consumer choice, but have they got a future? 

                Digital Doughnut
                5 September 2019
            
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Great ExpectationsLouise Findlay-Wilson, Founder and Managing Director at Energy PR, shares advice on how to use PR to make a business look bigger.

                Louise Findlay-Wilson
                5 September 2019
            
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What You Need to Know about Today’s Gaming Trends, and How Branded Games Can Make a Real Difference to Your Marketing.The latest facts and figures from the games industry, including five reasons why you need to get involved.

                Cari Kirby
                5 September 2019
            
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Know Your AudienceBusinesses struggle to get engagement on social media because they do not know what it means in the first place. 

                Rick Barron
                4 September 2019
            
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5 Practical Tips to Improve Your Data QualityData quality describes how well your data is able to serve its defined purpose, generally measured in terms of validity, accuracy, consistency, completeness and relevance. In other words, businesses know they have...

                Eric Jan C. van Putten
                4 September 2019
            
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