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3 Golden Rules to Outreaching your ContentYou’ve got your campaign idea and you’ve got a shiny piece of content. So, you're now ready for it to be sent out to the world wide web. Right? If only it were that simple.

                Mellissa Flowerdew-Clarke
                16 March 2018
            
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Facebook’s Trip Consideration Objective: What You Need To KnowThis week Facebook announced that its ad platform will now offer an optimisation option called Trip Consideration, which will target users who are in the early stages of considering a trip. The option rolls out as...

                Declan Kennedy
                15 March 2018
            
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Price means nothing… on its ownThe way in which marketers frame their offering radically impacts their conversion rates. Our new series, When Push Comes To Nudge, breaks down nudge theory and gives bite-sized insights for marketers to add to their...

                Digital Doughnut Contributor
                15 March 2018
            
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How starting a fight on LinkedIn could boost your engagementWhy are influencers so aggressive these days?  They're not out for blood, they're out for clicks, and you should be too.  Draw traffic to your business with these tactics from users whose post engagement is...

                Julia Cook
                14 March 2018
            
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The Facebook Algorithm Change - How Your Loyal Customers Can Turn It Into An OpportunityEarlier this year, Facebook announced major changes to its algorithm. Many commentators predicted mayhem for brand advertisers, and indeed the changes have already claimed their first victims. However, savvy marketers...

                Angela Southall
                13 March 2018
            
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Advantages Of Voice Search Ranking FactorsNo matter how far the technology advances, seeing our phone repeating what we say is fascinating. We are extremely amused when we say, ‘Hello Google, open contacts’ and beam, the contact list of your phone opens! 

                Addie Davison
                13 March 2018
            
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Email Marketing Strategy: How To Improve With User Generated ContentEver get the sneaking suspicion that you could be squeezing more out of your email marketing strategy? You’re not alone.

                Luisana Cartay
                12 March 2018
            
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Instagram Analysis: Our Expectations Of Engagement Rates Are Too High!In 2017 people became obsessed with Instagram analysis and the level of engagement that you could achieve through the app. All we could hear were constant comparisons between Facebook and the young pretender...

                Luisana Cartay
                9 March 2018
            
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Meet the Influencer: Elizabeth Knights Ward.Those marketers who refuse to recognise the sheer potential that social media has to engage customers are going to lose out in 2018. Platforms such as Twitter, Facebook and Instagram allow customers to connect...

                adam enguell
                8 March 2018
            
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The Digital Dozen – Andy Evans, CMO, SovrnThe Digital Dozen is a series of profile interviews with thought leaders in the technology industry. Here we speak with Andy Evans, CMO of Sovrn – reach 1bn monthly unique users – about his career path and ask the...

                Andy Evans
                8 March 2018
            
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Influencer Marketing: What You Need to KnowIn marketing, almost more than anywhere else, buzz words and phrases dominate the lexicon. For the last twelve months or so, the biggest of those buzzes has been ‘influencer marketing’- the process by which products...

                Shaz Memon
                7 March 2018
            
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7 Tips on How to Create Effective Native AdvertisingIn this post, we’re giving you 7 tips on how to effectively leverage native advertising to improve the performance of your website and business. Take our tips, twist them around, and develop unique native advertising...

                Brandon Stanley
                5 March 2018
            
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Video and Patriotism Blow Brand Engagements Out of the Water at the PyeongChang OlympicsChloe Kim may have made history, but let’s not forget who effectively told athletes’ stories during the Winter Olympics: digital marketers. By tapping video and capitalizing on excitement on social channels for the...

                Diana Gonimah
                2 March 2018
            
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The Future of Live StreamingVideo content is currently booming in popularity – we watch 100 hours of Facebook videos every day. But it’s live video that really stands out, with the best engagement and viewer interaction. In 2016, Facebook found...

                Jake Ward
                1 March 2018
            
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Meet the Influencer: John HorsleyThe ultimate showdown that every marketer will be watching this year, is one between two industry heavyweight contenders. In one corner: broadcast marketing, the official champion of old-school content marketing. In...

                adam enguell
                27 February 2018
            
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Why customers testimonials are so important in helping to convert visitors to your website into new customers.Do testimonials from previous customers on your website, really matter for converting new visitors into customers? The short answer is yes as we explore below. 

                chris scott
                27 February 2018
            
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6 Trends in Digital Advertising That Take Us to 2019We live in a world where everything changes so fast — it is basically a mounting heap of “blink and you will miss it” situations. However, there is one very important nuance — the more things change, the more they...

                Kate Wolwort
                27 February 2018
            
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How to Maximize SEO Impact with a Limited BudgetAs we all know SEO packages are really expensive and you can just minimise the cost by purchasing a complete SEO package.  There are many companies that offer cheap SEO packages, but usually they fail to help you...

                Naveen Kumar
                26 February 2018
            
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Audience-First: The Future of Paid PerformanceThe paid landscape has seen some huge developments over the last year. You need to be dedicated to connecting your clients with the right audiences. Through deep data insight, you can stay at the forefront of paid...

                Mellissa Flowerdew-Clarke
                22 February 2018
            
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Why GDPR is an opportunity for retailDriving change in the retail sector is never a straightforward process. The industry has long attempted to cope with a mixture of legacy systems and processes. At the same time, it has a desire to embrace the latest...

                Sarah Taylor
                21 February 2018
            
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Meet the Influencer: Scott BrinkerMartech is the word on every marketer’s lips this year; from immersive technologies to IoT and even augmented reality, integrating technology into any marketing strategy seems to be the only way forward in 2018...

                adam enguell
                20 February 2018
            
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12 Important Points to Consider When Hiring an SEO CompanySearch Engine Optimization(SEO) is the most essential form of online marketing in the modern era. Business promotion and reputation building largely depend on a successful SEO campaign. Building an in-house SEO team...

                Jubayer Hossain
                20 February 2018
            
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Martech guru Scott Brinker to speak at MTEX Marketing Technology ExpoLeading martech expert Scott Brinker will be just one of many great speakers appearing on stage in the Digital Doughnut theatre during the MTEX Marketing Technology Expo in London next month. The highly respected...

                Linus Gregoriadis
                20 February 2018
            
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This Is Why You Should try Quiz Marketing!Improve your content marketing by using quizzes, trivia and surveys. It can help reach prospects at every step of their customer journey. 

                Alexandra Radugina
                20 February 2018
            
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Screen Time is ChangingIn science fiction, screens have become a reliable way to date a film. Dominated initially by blue or green flashing lights and ‘TV’ like displays in Star Trek, we have since seen mobile screens, screens worn on...

                Christophe Castagnéra
                15 February 2018
            
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