Article

Linus Gregoriadis
Linus Gregoriadis 20 February 2018

Martech guru Scott Brinker to speak at MTEX Marketing Technology Expo

Leading martech expert Scott Brinker will be just one of many great speakers appearing on stage in the Digital Doughnut theatre during the MTEX Marketing Technology Expo in London next month. The highly respected editor of chiefmartec.com and program chair of the MarTech conference series will be talking about the marketing technology landscape and how he sees this evolving in the future.

Scott will bring some clarity to a marketplace that has become increasingly confusing for marketers trying to differentiate between different vendors and different types of technology. His famous Marketing Technology Landscape Supergraphic has now grown to more than 5,000 solutions. 

Scott, who is also now the VP Platform Ecosystem at HubSpot, will be in conversation with Michael Nutley, a digital media journalist who formerly edited CMO.com and New Media Age.

Digital Doughnut founder John Horsley will also be joining the conversation, contributing insights based on his extensive experience working for a range of technology companies and running the world's largest community of marketers. 

MTEX is running alongside the B2B Marketing Expo at ExCeL London on 21 and 22 March. The Digital Doughnut stage – Theatre 22 - will feature a range of high-profile speakers from leading marketing technology companies and agencies, including speakers from Act-On, Adobe, BlueVenn, Hootsuite Lionbridge, and Marketo. 

During the morning session on Wednesday, Marketo’s marketing lead in EMEA, Peter Bell, will be describing how to ‘super-charge’ lead generation by engaging your audience effectively.

Speaking on the afternoon of Wednesday 21 March, Jamie Brighton, Head of Product Marketing for Adobe Experience Cloud, EMEA, will be talking about the findings from the Digital Trends 2018 report, jointly produced by Econsultancy and Adobe.

On Thursday, another accomplished speaker not to be missed is Misia Tramp, VP Customer Experience Strategy and Insight at Metia. She will be talking about Metia’s ground-breaking work around social truth, and the key attributes that drive the customer experience.

As an added bonus (arguably!), I will also be speaking on Day 2 of the event, presenting the findings from a report by Digital Doughnut sister company London Research about the State of B2B Lead Generation.

Key themes discussed in the Digital Doughnut theatre during the two-day event will include the rise of data-driven marketing and automation, and the increased importance of a customer-centric approach to business.  

MTEX provides attendees with the opportunity to meet with 700 innovative exhibitors, attend a range of masterclasses, seminars and live panel sessions from leading suppliers, and network with 2,500 marketing directors and professionals, technical marketing specialists, thought leaders and decision makers.

You can register for your free ticket to MTEX here. Registration will also give you access to the B2B Marketing Expo and B2C Marketing & Advertising Expo.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
8 Digital Marketing Trends to Watch in 2023

8 Digital Marketing Trends to Watch in 2023

The internet has conditioned customers to demand instant gratification, and that’s only set to continue. In 2023, customers will expect a response time of just hours. No more sending an email and waiting days for a...

Azeem Adam
Azeem Adam 3 May 2022
Read more
‘Complainer marketing’ – should we harness rage to promote brands?

‘Complainer marketing’ – should we harness rage to promote brands?

As marketers, we're always looking to get the best results for our clients. But should we highjack the emotions of their customers to do so? No, as I explain in this post, you're better than that.

Tom Chapman
Tom Chapman 18 July 2018
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 22 September 2020
Read more
Deep Link vs. Universal Link: Which One is Better?

Deep Link vs. Universal Link: Which One is Better?

Are universal link and deep link the same thing? There are some big differences, let's understand them.

Stefano Pisoni
Stefano Pisoni 17 March 2020
Read more