Linus Gregoriadis
Linus Gregoriadis 20 February 2018

Martech guru Scott Brinker to speak at MTEX Marketing Technology Expo

Leading martech expert Scott Brinker will be just one of many great speakers appearing on stage in the Digital Doughnut theatre during the MTEX Marketing Technology Expo in London next month. The highly respected editor of and program chair of the MarTech conference series will be talking about the marketing technology landscape and how he sees this evolving in the future.

Scott will bring some clarity to a marketplace that has become increasingly confusing for marketers trying to differentiate between different vendors and different types of technology. His famous Marketing Technology Landscape Supergraphic has now grown to more than 5,000 solutions. 

Scott, who is also now the VP Platform Ecosystem at HubSpot, will be in conversation with Michael Nutley, a digital media journalist who formerly edited and New Media Age.

Digital Doughnut founder John Horsley will also be joining the conversation, contributing insights based on his extensive experience working for a range of technology companies and running the world's largest community of marketers. 

MTEX is running alongside the B2B Marketing Expo at ExCeL London on 21 and 22 March. The Digital Doughnut stage – Theatre 22 - will feature a range of high-profile speakers from leading marketing technology companies and agencies, including speakers from Act-On, Adobe, BlueVenn, Hootsuite Lionbridge, and Marketo. 

During the morning session on Wednesday, Marketo’s marketing lead in EMEA, Peter Bell, will be describing how to ‘super-charge’ lead generation by engaging your audience effectively.

Speaking on the afternoon of Wednesday 21 March, Jamie Brighton, Head of Product Marketing for Adobe Experience Cloud, EMEA, will be talking about the findings from the Digital Trends 2018 report, jointly produced by Econsultancy and Adobe.

On Thursday, another accomplished speaker not to be missed is Misia Tramp, VP Customer Experience Strategy and Insight at Metia. She will be talking about Metia’s ground-breaking work around social truth, and the key attributes that drive the customer experience.

As an added bonus (arguably!), I will also be speaking on Day 2 of the event, presenting the findings from a report by Digital Doughnut sister company London Research about the State of B2B Lead Generation.

Key themes discussed in the Digital Doughnut theatre during the two-day event will include the rise of data-driven marketing and automation, and the increased importance of a customer-centric approach to business.  

MTEX provides attendees with the opportunity to meet with 700 innovative exhibitors, attend a range of masterclasses, seminars and live panel sessions from leading suppliers, and network with 2,500 marketing directors and professionals, technical marketing specialists, thought leaders and decision makers.

You can register for your free ticket to MTEX here. Registration will also give you access to the B2B Marketing Expo and B2C Marketing & Advertising Expo.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
New Research Reveals Content Marketers’ Biggest Battle

New Research Reveals Content Marketers’ Biggest Battle

A crucial step in the journey to content marketing maturity involves converting senior management enthusiasm into an in-depth understanding of the benefits of a strategic approach, and what is required to establish one.

Michael Nutley
Michael Nutley 27 September 2021
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
The 3 Most Important Stages In Your Presentation

The 3 Most Important Stages In Your Presentation

If you want to deliver a presentation on a particular topic and you have to prepare yourself for it you should make sure that you go through several very important stages in order to craft a compelling, persuasive and...

Nicky Nikolaev
Nicky Nikolaev 16 February 2016
Read more
Top 10 Skills to Become a Rockstar in Digital Marketing

Top 10 Skills to Become a Rockstar in Digital Marketing

Technology is continuously evolving, prompting marketers and entrepreneurs to dive into digital marketing to increase brand awareness, reach their target market, and ultimately drive sales and profit. 

Jessica Andriani
Jessica Andriani 7 September 2018
Read more