Article

adam enguell
adam enguell 20 February 2018

Meet the Influencer: Scott Brinker

Martech is the word on every marketer’s lips this year; from immersive technologies to IoT and even augmented reality, integrating technology into any marketing strategy seems to be the only way forward in 2018. Wouldn't it be a dream to get a Q&A with a Martech Don?

For this year’s Marketing Technology Expo, we are extremely excited to be partnered with Digital Doughnut, who will be proudly hosting their very own keynote speakers at MTEX 2018 to tackle this complex landscape; addressing the latest technologies, advancements and strategies, all of which you need to stay at the forefront of the ever-evolving world of digital marketing.

However, these aren't just any Keynotes; think The Avengers for marketing.....not easy I know, so we’ve decided to bring you an exciting little insight into who you can expect to hear from at the show…..

First up, we are delighted to announce that THE Scott Brinker - recently ranked the 3rd most influential marketer in the world by Forbes - will be taking the Digital Doughnut stage at 12:15 pm on day one.

BRINKER-(2).jpgAs we're sure you know, Scott writes the Chief Marketing Technologist blog, chiefmartec.com, where he has tracked the rise of marketing technology, and the profession of marketing technologists, for 10 years. He is the Program Chair of the MarTech conference and Author of the book Hacking Marketing.

Scott also serves as the VP of Platform Ecosystem at HubSpot, helping to grow and nurture the company's community of technology partners. Previously, he was the co-founder and CTO of ion interactive, a pioneer of interactive content marketing software to many of the world's leading brands. Scott has had articles published in Advertising Age, Adweek, Harvard Business Review, and TechCrunch.

At the show, Scott’s seminar A Fireside Chat on the Evolution of Marketing Technology, will take the form of an intimate Q&A, and will discuss and bring some clarity to the evolution of the increasingly-confusing marketing technology landscape, and how he sees it evolving.

Scott will be in conversation with former New Media Age Editor, Michael Nutley, and Digital Doughnut Founder, John Horsley - who will contribute insights based on his extensive experience working for a range of technology companies and running the world's largest community of marketers.

As opening day draws closer and closer, we will be revealing even more industry icons that will be taking centre stage at MTEX. Stay tuned, and who knows, one of our phenomenal speakers could be talking about that area of marketing tech you need to know more about, in order to transform yourself into a marketing force to be reckoned with! Grab your free ticket now!

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in...

Roland Pokornyik
Roland Pokornyik 31 October 2016
Read more