Article

adam enguell
adam enguell 20 February 2018

Meet the Influencer: Scott Brinker

Martech is the word on every marketer’s lips this year; from immersive technologies to IoT and even augmented reality, integrating technology into any marketing strategy seems to be the only way forward in 2018. Wouldn't it be a dream to get a Q&A with a Martech Don?

For this year’s Marketing Technology Expo, we are extremely excited to be partnered with Digital Doughnut, who will be proudly hosting their very own keynote speakers at MTEX 2018 to tackle this complex landscape; addressing the latest technologies, advancements and strategies, all of which you need to stay at the forefront of the ever-evolving world of digital marketing.

However, these aren't just any Keynotes; think The Avengers for marketing.....not easy I know, so we’ve decided to bring you an exciting little insight into who you can expect to hear from at the show…..

First up, we are delighted to announce that THE Scott Brinker - recently ranked the 3rd most influential marketer in the world by Forbes - will be taking the Digital Doughnut stage at 12:15 pm on day one.

BRINKER-(2).jpgAs we're sure you know, Scott writes the Chief Marketing Technologist blog, chiefmartec.com, where he has tracked the rise of marketing technology, and the profession of marketing technologists, for 10 years. He is the Program Chair of the MarTech conference and Author of the book Hacking Marketing.

Scott also serves as the VP of Platform Ecosystem at HubSpot, helping to grow and nurture the company's community of technology partners. Previously, he was the co-founder and CTO of ion interactive, a pioneer of interactive content marketing software to many of the world's leading brands. Scott has had articles published in Advertising Age, Adweek, Harvard Business Review, and TechCrunch.

At the show, Scott’s seminar A Fireside Chat on the Evolution of Marketing Technology, will take the form of an intimate Q&A, and will discuss and bring some clarity to the evolution of the increasingly-confusing marketing technology landscape, and how he sees it evolving.

Scott will be in conversation with former New Media Age Editor, Michael Nutley, and Digital Doughnut Founder, John Horsley - who will contribute insights based on his extensive experience working for a range of technology companies and running the world's largest community of marketers.

As opening day draws closer and closer, we will be revealing even more industry icons that will be taking centre stage at MTEX. Stay tuned, and who knows, one of our phenomenal speakers could be talking about that area of marketing tech you need to know more about, in order to transform yourself into a marketing force to be reckoned with! Grab your free ticket now!

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
The Challenges of Customer Lifetime Value (CLV)

The Challenges of Customer Lifetime Value (CLV)

We all agree Customer Lifetime Value is important, but there’s not much agreement after that. This blog is about the challenges of Customer Lifetime Value (CLV). CLV is a fantastic concept but defining that value and...

Peter Rivett-Jones
Peter Rivett-Jones 24 May 2023
Read more
Artificial Intelligence in Content Creation

Artificial Intelligence in Content Creation

In this article, we will talk about AI in the field of content generation. We will look at what artificial intelligence is in terms of content, what AIs are on the market, and how we can interact with them.

Polina Kedis
Polina Kedis 12 May 2023
Read more
How These PIM Features can Create the Next Growth Opportunity

How These PIM Features can Create the Next Growth Opportunity

The increasing need for effective product information management solutions has become critical for businesses that sell products online. With the growing number of sales channels and the rising complexity of product...

Sudhanshu Singh
Sudhanshu Singh 31 May 2023
Read more
Exploring the Rapid Growth of Mobile App Development

Exploring the Rapid Growth of Mobile App Development

Smartphones have included mobile applications for more than ten years. The fastest-growing area of the mobile industry is the mobile app market. Only a few app developers were aware of the potential market opportunity...

Prashant Pujara
Prashant Pujara 24 May 2023
Read more
The Ins & Outs of Product Marketing

The Ins & Outs of Product Marketing

Product marketing is what drives products onto the market and keeps them there. Developing effective product marketing is the secret to your organization's development, expansion, and long-term success. It is a...

Pawanpreet Gill
Pawanpreet Gill 26 May 2023
Read more