Meet the Influencer: Elizabeth Knights Ward.
Those marketers who refuse to recognise the sheer potential that social media has to engage customers are going to lose out in 2018. Platforms such as Twitter, Facebook and Instagram allow customers to connect, converse, praise and even tear apart your brand 24/7, 365 days a year.
In the marketing world, we have to face the fact that our customers now drive our brand message. They know what they want and how they want it, and they wanted it, well... about 5 seconds ago!
Because of this we need become backseat drivers and learn how to use social media to our advantage. However, it takes more than simply creating a Facebook or Twitter account and posting something a tad blasé every once in a while.
Forward-thinking chief marketing officers know that they now need to actively pay attention to their customers online to achieve higher levels of customer engagement with their brand. They need to engage and connect to their customers quickly and directly. In the world of social media marketing it’s important we understand that it’s not about who you know, it’s about what you know about your customers.
So if you want to learn how to take control of your social media marketing, then you need to pay a visit to MTEX on the 21st & 22nd March - the only marketing event showcasing the martech being used to help keep some of the biggest brands on earth at the forefront of the of digital marketing world. And stepping up to represent Digital Doughnut on their stage at MTEX is the master of social media herself, Elizabeth Knights Ward.
Elizabeth leads Content & Social Marketing at Hootsuite in EMEA. She has previously built her own online audience of nearly 3 million followers through her musical and poetical endeavours via YouTube, Google+, Twitter, Tumblr, Facebook and Instagram.
Working across the UK, Spain, Italy, France & Germany, she and her team focus efforts on scaling effective content & social marketing campaigns.
Having previously built the audience development department at WPP owned content marketing agencies, Group SJR & Colloquial, and held both B2B and B2C Marketing roles at Google, she brings a wealth of experience in social media marketing, content marketing, creative campaigning, and community management.
Whilst at our show, make sure you catch her seminar, Elevating the Customer Experience with Social Media, where Elizabeth will be covering a research piece based around social's role in customer experience partnered with London Research.
You are cutting it real fine to register for your FREE ticket for MTEX, and this is the event you shouldn’t let pass you by. With only days left until the doors open to this industry-shaping event, we might just reveal a few more of the phenomenal marketing masterminds that will be gracing the Digital Doughnut stage. One or more of our speakers may have the social media strategy to help you and your brand become instafamous! Grab you FREE ticket now!