Don't Tweet up the Wrong Tree

How to Write for Different Social Platforms

Five tips to improve your content marketing strategy

An article about Marketing News.

Data Lists Are for Life, Not Just for Campaigns

Keeping your existing B2B data lists in good shape will pay dividends in your marketing campaigns.

Seo, Social & Email: 10 Best Practices

SEO, social media and email are three of the most important online tactics in digital marketing.

How to Grow Your Business Using PR

Creating a public relations plan may seem daunting but do it right and it can help grow your brand and improve profits.

Responsive Banner Ads with HTML5

Build once, display everywhere. Learn why and how to build responsive banner ads that fits any device or screen!

Guide to A/B Split Testing for Technophobes

A/B split testing marries creativity and data analytics to create more powerful, more effective campaigns.

6 Ways to Get Staff and Customers to Market Your Business for You

Why spend thousands of dollars on marketing tactics when you have brand cheerleaders right under your nose?

Why It's Important to Answer "Why?" in Advertising

Why (apart from how) is one of the strongest questions asked in this industry.

Managing your online reputation

A 2013 Jobvite survey revealed it's crucial to monitor what's being said about you online. Let's look

What Marketing Software do you Really Need?

You know your business needs marketing software - here are three tips to help you make the right choice.

Five Tips for Effective Content Marketing Campaigns

Here are five content marketing tips to consider when trying to enhance your marketing efforts

The Venerable Do's & Dont's of Email Marketing

Email marketing is one of your most powerful digital marketing tools because it connects you directly with your audience

6 Ways to Measure the Digital Maturity of Your Marketing

Organisations that use digital marketing techniques in a sophisticated way outperform their competitors in every industr

Creating a Unified PR Strategy

Brand awareness, a cohesive brand identity, increased web traffic and revenue can all be accomplished.

Prove ROI from Social Media Engagement

How do you ensure that your social media marketing is worth your investment?

3 Successful Social Media Campaigns from Innovative Multi-channel Retailers

Learn how 3 social media campaigns paid dividends for their retailers and how they inspire your social media strategy

IAB raises standard to battle ad viewability issues

6 ways to social proof your website

Social proof your website and you will see the benefits, reaping sales and building trust in your brand - here's how.

Cooke Puts Gates Letter Success Down to Clarity in Digital Storytelling

POSSIBLE chief executive Justin Cooke has attributed the success of a key piece of communications work for the Bill & Melinda Gates Foundation to careful attention to digital storytelling.

"What unutterable rubbish you post on our Facebook page, Emma?!"

The author's reflections may come in handy for those who manage brand pages on social networks.

The digital marketer's mix

What makes a great digital marketer? Let's explore...

Legal guide to celebrity endorsements and social media

We are all accustomed to seeing Gary Lineker's smiling face with a packet of Walkers crisps in his hand ...

Top 10 tips to skyrocket your customer retention

With so many companies craving customer loyalty, how do you make your business's voice heard?

Why you need to add PR to your SEO Strategy

By bringing SEO and PR together, marketers can ensure their public image stays consistent and undivided...