The missed branding opportunity

It still blows my mind how many hotels charge for Internet service. I recently stayed at the Hilton Universal City in LA during part of my vacation. When I started up my laptop, I got the following page

5 things businesses need to know: The new EU Directive on consumer rights

The European Union has passed a new directive on consumer rights that will have a major impact on most, if not all,

What does hosted technology mean for businesses?

So why are so many experts convinced that hosted technology is the future? And what does it all mean for your business?

How Social Media Can Benefit Your Small Business

Small businesses with smaller budgets can capitalise on the opportunity to get their message out via Social Media

Dimensional thinking - the key to success in every marketing campaign

Marketing is now living in a multi-dimensional world and needs to deliver in many dimensions to achieve the results you

How to influence buying behaviour

Now that inbound marketing is the focus in the B2B world, developing content that adds value, educates, influences and i

Email and Social Media: Celebrate the perfect marriage this Valentine's Day

How to combine social media and email marketing to create a potent promotion mix that will reach out to your customers.

User Experience should always be top priority

The central role that the internet plays in the lives of many people today, user experience (UX) counts for everything

The Age of Influence is Now. Find Your Voice.

"Welcome to the Age of Influence, where anyone can build an audience and effect change, advocate brands, build relationships and make a difference." - Ted Rubin

What are some of the ways Game Theory is used in marketing, advertising, and branding?

Game theory has obvious uses in competitive analysis and strategy. That being said, I think we've only begun to scratch the surface in how much and how deep game theory is used. Companies have to come up with a...

Hacking the Internet of things

The dark,deep world of hacking is ever evolving, much faster than IT security specialists can devise ways to defeat the hackers. Of course most notably in recent times the ubiquitous smartphone has come under fire...

big data is getting bigger. how is your organisation dealing with the insights available through big data?

Creative Problem Solving

Have you ever tried to remember something you know you know but you can't retrieve the information? The harder you try, the harder it is to come-up with the answer, and then, all of a sudden while taking a shower...

New App: Facebook Paper

As though we needed yet another antisocial (albeit gorgeous) distraction, Facebook is about to launch a new app on February 3rd. We've been hearing murmurs that Facebook would release a news-reading app soon, but...

Smartphone Scrolling and User Experience

Here at Usability247, we're rather fond of Responsive Web Design, and even fonder of sharing our love of it with you. As a solution to a specific problem - how web designers and developers should adapt to a world...

WHY THE TAG (AND TAGGING) WILL REPLACE EMAILS (AND EMAILING)

Probably the biggest change to management practice in recent years has been the rise of email. Almost all forms of management, from review of information to actual decision making, take place within email. Even...

SEO: 5 trends to watch in 2014

2013 has been yet another turbulent year in the world of SEO, with Google getting ever better at spotting paid links, providing less data, and seemingly working hard to prevent users from leaving their site unless...

Brands Show How NOT To Use Twitter On Martin Luther King Day

It's not surprising that brands jump on the bandwagon when a popular holiday comes around - especially one as important as Martin Luther King Day. Marketers are keen to use these topics to push their own brand...

Does Klout count? Does your social media score matter to HR?

An interesting debate was held at IBM Connect in Orlando, Florida on Tuesday 28th January 2014 around the value of Klout and influence platforms in general, and the value to employers and brands.

Use Your Customer Database to Boost the Sales Pipeline

Your customer database is a powerful sales tool - this four-stage process will help you leverage it for increased profit

Why you can't afford to ignore telemarketing if you want new business...

How to make telemarketing a success in the digital age with segmented data lists and creative script writing.

The Difference Between Success And Failure : Common Mistakes Made By Web Design Business Owners.

What is it, exactly, that compels individuals to break from the established "norms" of employment and start their own business?

From Idea to Reality: How to Make Your New Ecommerce Website a Success

Succeeding as an e-commerce startup can be one of the hardest kinds of business success to come by.

Social Video Trends for 2014

Social media is already a huge source of referrals to online video content, but Twitter, Facebook and others are now becoming platforms for the delivery of content as well.

Beware The Attack Of The Killer Facebook Marketing Ninja Rockstar Gurus

Every time Facebook makes a change, the marketers come out in droves to tell you what to do about it and "what it means for your business". I'm here to tell you that it means nothing! Too many people are...