Article

Categories

The Difference Between Success And Failure : Common Mistakes Made By Web Design Business Owners.

What is it, exactly, that compels individuals to break from the established "norms" of employment and start their own business?

What is it, exactly, that compels individuals to break from the established “norms” of employment and start their own business? For some, it represents an opportunity to create something that they can finally call their “own.” For others, intrepid entrepreneurship acts as a vehicle through which new products and ideas can be successfully deployed. No matter what your intentions may be for opening your web design business, there’s one significant point that you need to understand - this isn’t going to be easy.


Believe it or not, in businesses where cutting-edge ideas are manifested and utilized on a regular basis, reputation is everything. One big mistake could put a company out of business. We’ve compiled a list of some of the most common pitfalls that web design companies find themselves falling into.

 

#1: Trying To Be An Expert At Everything


Just because software becomes increasingly accessible doesn’t mean that anyone can design a website. In fact, the truth is almost the direct opposite. If you take a look around the internet, you’re bound to find an equal number of websites that look amazingly beautiful and hideous. The successful web design business owner understands that he can’t handle everything by himself. “Success” is, invariably, a product of collaboration. Surround yourself with experts in the fields of graphic design, copywriting, multimedia production and SEO. If you can harness these individual’s talents, you’re almost guaranteed an amazing product.

 

#2: Ambitious Scheduling


There’s nothing wrong with taking a proactive approach to generating business, new clientele and revenue. That being said, it’s incredibly important that web design firms, particularly newly established organizations, protect their reputation and ensure that they only take on as much business as they can complete professionally. At this early stage, a failed project could be disastrous. Web design business owners must ensure that their team members are fully prepared for the workload that has been established for them.

 

#3: Quick Turnarounds


You’ve just finished your newest website, and you can’t wait to show it to your client and accept your well-deserved financial reward. That being said, simply “delivering” the product the moment it’s done may be a terrible business strategy. Ask yourself this question - what’s the point of having a website? For many of your clients, it’s likely that they are trying to increase their online visibility. If you’ve just finished uploading your product to the web, there’s a very large chance that Google hasn’t spidered your content yet. Basically, this means that the website will still be “invisible” within Google’s page ranking system. Your  client may love the design you’ve created, but it’s almost guaranteed that they won’t be impressed by their complete lack of an online presence.

 

#4: “Learning” Experiences

 

Whether you like it or not, “school is out.” In college, it’s taken for granted that, at times, you’ll experiment with new ideas and they won’t turn out quite like you had planned. In the real world, this could sink your business. If you’re interested in having a feel-good “learning” experience, keep it out of the office. Don’t implement a new, experimental plug-in or script into a client’s website unless you’re absolutely sure it’s going to perform exactly as you have imagined. This type of failure could quickly tarnish the reputation of your business and, ultimately, leave you without ANY business.

 

If you can avoid these four traps, you’ll be well on your way to establishing a business that, with time, could transform into your legacy. Good luck!



This article is designed for web design business owners looking for helpful advice about managing their web design company. For many web design firms. this information can help increase productivity and revenue!

 

This article was provided by Black Rhino Solutions, Inc - a top Westchester Web Design Firm and provides services such as website design, graphic design, media buying and SEO. For more information visit our website: http://www.blackrhinosolutions.com/

 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
Life of a Twitter Influencer [Infographic]

Life of a Twitter Influencer [Infographic]

The following infographic Illustrates the life of a Twitter Influencer and includes everything from earnings, cheatsheets and social movements started on Twitter. While Twitter may not be the most popular social channel it is still one of the most powerful channels to spark online conversation. If you're a Twitter influencer, this infographic is the ultimate guideline to your future tweets.

Chiara Di Rago
Chiara Di Rago 30 November 2016
Read more
50 Chrome Extensions That Will Boost Your Productivity

50 Chrome Extensions That Will Boost Your Productivity

Today you can find Google Chrome extensions for almost anything that you can think about. In the sea of available extensions, it can be a hustle to choose which one are the best for your type of the business.

Aleksej Durdevic
Aleksej Durdevic 29 November 2016
Read more
Digital Marketing - The Wave of the Future

Digital Marketing - The Wave of the Future

With social media platforms like Facebook holding well over 1.6 billion users world-wide (and counting), these digital platforms have become the new marketplace. In order to properly promote business brands and products or services, an online company needs to employ the services of a specialist known as a digital marketer.

Mohammad Farooq
Mohammad Farooq 29 November 2016
Read more