Article

Daniel Durandt
Daniel Durandt 24 April 2014
Categories

The digital marketer's mix

What makes a great digital marketer? Let's explore...

With the world becoming more and more reliant on internet communications, companies can no longer ignore the importance of investing in excellent digital marketing. E-commerce and web-based service providers especially need full-time attention to be paid to their online image and presence.

 

While traditional marketing conveys an image or a message about a brand, digital marketing creates an experience. This being said, more companies are employing experts specifically to monitor their digital marketing efforts. But what does digital marketing entail, and what kind of person do you want to spearhead an online brand-building initiative?

Any digital marketer wants to convey knowledge of a product, create a need for it on a psychological level, and convert interest into sales. To achieve these goals using an online platform requires a wide skillset.

 

The tools that build a successful digital marketer

 

The great advantage and scary truth about digital marketing is that no single credential can make you an expert. The tools necessary for spearheading a successful digital campaign are diverse, but can be summed up in four attributes.

 

An eye for design

 

Creating a brand image means conveying the look and feel of a particular company across different media such as websites, social media networks and online correspondence. You want to maintain a particular identity that suits the product, yet is not so repetitive that it becomes boring. To achieve this you want a marketer with finely tuned taste and a gut feel for design.

 

A way with words

 

While a well-designed website looks impressive at a glance, high quality content is what will keep the client’s attention. Writing top quality copy is a honed skill that creates a voice for the brand. The value of copy also comes into play with maintaining a high standard of SEO, so make sure your marketer is proficient in both aspects of content writing.

 

Business knowledge

 

While marketing has always been an integral part of business strategy, it is also important to have a firm grasp of business skills to achieve successful marketing. A marketer must know what they want to achieve, how and why they need to tackle this challenge and what it would mean to the company.

 

With digital marketing creating a new openness between a brand and its clients, a company’s business goals also becomes a shared dream that can be incorporated into marketing campaigns. Grasping how a company operates is integral to creating its identity, therefore a marketer should have invested in business skills and management courses until they feel comfortable talking on behalf of a workforce.

 

An analytical, technological and sentimental approach

 

The channels digital marketing rely on are mostly internet based, and can be monitored.  The technology and information made available by these channels is ever-evolving. The digital marketer has to stay abreast with technology and analytics to cover all bases.

 

Basically a capable digital marketer should be as up to date with technology as he is in touch with humanity, and as analytical as he is able to appeal to your emotions. 

 

 

Image credit: Wikimedia Commons (source)

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 22 September 2020
Read more
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

Whether you're a startup or an established business, the company website is an essential element of your digital marketing strategy. The most effective sites are continually nurtured and developed in line with...

Digital Doughnut Contributor
Digital Doughnut Contributor 7 January 2020
Read more
How to Encourage Customers to Post Photos about Your Brand

How to Encourage Customers to Post Photos about Your Brand

Visuals impact buyer behavior – there’s no doubt about it. But not just any visuals will have the impact you planned on your eCommerce marketing strategy. If the only images your customers see in relation to...

Luisana Cartay
Luisana Cartay 8 June 2016
Read more
Deep Link vs. Universal Link: Which One is Better?

Deep Link vs. Universal Link: Which One is Better?

Are universal link and deep link the same thing? There are some big differences, let's understand them.

Stefano Pisoni
Stefano Pisoni 17 March 2020
Read more