Article

Daniel Durandt
Daniel Durandt 24 April 2014
Categories

The digital marketer's mix

What makes a great digital marketer? Let's explore...

With the world becoming more and more reliant on internet communications, companies can no longer ignore the importance of investing in excellent digital marketing. E-commerce and web-based service providers especially need full-time attention to be paid to their online image and presence.

 

While traditional marketing conveys an image or a message about a brand, digital marketing creates an experience. This being said, more companies are employing experts specifically to monitor their digital marketing efforts. But what does digital marketing entail, and what kind of person do you want to spearhead an online brand-building initiative?

Any digital marketer wants to convey knowledge of a product, create a need for it on a psychological level, and convert interest into sales. To achieve these goals using an online platform requires a wide skillset.

 

The tools that build a successful digital marketer

 

The great advantage and scary truth about digital marketing is that no single credential can make you an expert. The tools necessary for spearheading a successful digital campaign are diverse, but can be summed up in four attributes.

 

An eye for design

 

Creating a brand image means conveying the look and feel of a particular company across different media such as websites, social media networks and online correspondence. You want to maintain a particular identity that suits the product, yet is not so repetitive that it becomes boring. To achieve this you want a marketer with finely tuned taste and a gut feel for design.

 

A way with words

 

While a well-designed website looks impressive at a glance, high quality content is what will keep the client’s attention. Writing top quality copy is a honed skill that creates a voice for the brand. The value of copy also comes into play with maintaining a high standard of SEO, so make sure your marketer is proficient in both aspects of content writing.

 

Business knowledge

 

While marketing has always been an integral part of business strategy, it is also important to have a firm grasp of business skills to achieve successful marketing. A marketer must know what they want to achieve, how and why they need to tackle this challenge and what it would mean to the company.

 

With digital marketing creating a new openness between a brand and its clients, a company’s business goals also becomes a shared dream that can be incorporated into marketing campaigns. Grasping how a company operates is integral to creating its identity, therefore a marketer should have invested in business skills and management courses until they feel comfortable talking on behalf of a workforce.

 

An analytical, technological and sentimental approach

 

The channels digital marketing rely on are mostly internet based, and can be monitored.  The technology and information made available by these channels is ever-evolving. The digital marketer has to stay abreast with technology and analytics to cover all bases.

 

Basically a capable digital marketer should be as up to date with technology as he is in touch with humanity, and as analytical as he is able to appeal to your emotions. 

 

 

Image credit: Wikimedia Commons (source)

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Instagram Contests – How to a run an excellent and legal contest

Instagram Contests – How to a run an excellent and legal contest

Running Instagram contests is a great idea! Instagram is a huge social media platform, with 700 million monthly active users. So just being active on it already significantly increases your reach and social media presence. But running contest can take it to the next level by increasing your engagement, generating leads, and making your audience happy.

Jan Zajac
Jan Zajac 15 August 2017
Read more
Twitter: The Complaint Box?

Twitter: The Complaint Box?

Twitter has proved to be a vastly versatile platform over the years – but has the facilitated interaction between brands and customers turned it into a complaint box?

Teodora Miscov
Teodora Miscov 18 August 2017
Read more
3 reasons why pdf files shouldn't drive your content strategy

3 reasons why pdf files shouldn't drive your content strategy

Technical communication is everything related to the creation and distribution of your company’s product support information. But while product documentation is created to help users - partners, suppliers, installers and customers - it’s not always user friendly! In fact, creating immersive and personalized experiences to all potential end users is one of today’s biggest challenges faced by marketers.

Inês Pimentel
Inês Pimentel 17 August 2017
Read more