Article

Josie Cino
Josie Cino 24 May 2014

Why It's Important to Answer "Why?" in Advertising

Why (apart from how) is one of the strongest questions asked in this industry.

Why (apart from how) is one of the strongest questions asked in this industry. No matter what department you’re in at an agency, this question why gets thrown out a lot. And if you’re the one responsible for giving an answer, you better be prepared. Otherwise, your idea, your pitch, your entire reasoning will fall flat.

 

“Why did you choose those colours?” “Why are we spending x-amount of $$ in social media?” “Why did we go with this tagline?” Whether you’re in accounts, creative, media, production, etc. - every decision you make requires some sort of logic.  

 

It’s important to ask yourself the question why because it not only demonstrates the purpose of your actions but it also makes you accountable. This simple question and answer exercise might sound like a no-brainer, but you would be surprised to learn how often this question gets overlooked. 

 

Asking why also helps to explain to your co-workers and clients what it is that you’re doing. Revealing your thought process can turn an idea from senseless to smart if people understand the brilliance behind it. 

 

Lastly, answering why gives you credibility. Imagine your client or your boss asking you why and your response is “I don’t know” or worse (silence). Either way, it doesn’t look make you look good. Even if your answer isn’t one that they agree with, that’s OK. It just means that they might need more information. Give them as much concrete rationale as you can and maybe you’ll change their viewpoint. And if not, at least you gave them your answer and they will give you theirs. There’s no room for obscurity. 

 

So the next time you create anything, stop and think about why you’re doing it. It’s one of the most valuable things you can do. No question about it ;) 

 

 

 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Promote Your Blog On These 30 Places

Promote Your Blog On These 30 Places

Social Media channels are one of the best ways to promote your blog content, but you shouldn’t stop there. Besides Social Media, there are more available places on the web which can be a great marketing tool for your blog promotion. I’m bringing you 30 proven places where you can promote your blog content and get great results.

Aleksej Durdevic
Aleksej Durdevic 7 December 2016
Read more
Top 10 Digital Branding & Marketing Trends for 2017

Top 10 Digital Branding & Marketing Trends for 2017

It’s time to re-evaluate and rebalance the digital approach for your company. Here are the Top Digital Branding & Marketing Trends for 2017 to watch for. The probing minds at the Borenstein Group, a Top Washington DC Digital Marketing and Branding Agency, have done the homework for you. Use it or lose it.

Gal Borenstein
Gal Borenstein 7 December 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
What Mobile App Design Looks like in 2017

What Mobile App Design Looks like in 2017

They say ‘move with the time or the time will leave you behind’. Being a startup it is important for you that you understand the trends, and amalgamate them in your business in order to attain the targets.

Nasrullah Patel
Nasrullah Patel 6 December 2016
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more