Categories Social Media

3 Successful Social Media Campaigns from Innovative Multi-channel Retailers

Learn how 3 social media campaigns paid dividends for their retailers and how they inspire your social media strategy

Successful social media engagement is a dream come true for any multi-channel retailer.

It shows that your message has impacted almost immediately on your targeted audience, plus offers:

  • invaluable insights into customers.

  • the perfect vehicle for promotions and offers.

  • the ideal way to engage with customers directly.

  • instant feedback – you’ll know if you’ve got your campaign right in a matter of hours, not weeks.


But how do you make your message hit the mark? The best way is to learn from those who made a splash with their own successful social media campaigns.


1. Topshop




The fashion retail giant wanted to engage with customers both in-store and online, bringing both channels together by creating its Wish You Were At Topshop campaign, all while increasing image content for its Facebook and Instagram feeds.




Shoppers received a free make-up and style session in-store and were asked if they would like to capture the results using Instagram. With the photo snapped on an iPad and Instagram filters applied, the shopper was then given their own copy, and offered the option to upload the photo to Facebook and Topshop’s gallery.



  • 2,595 images were captured on Instagram.

  • The campaign was covered by 640 blogs; that’s a potential reach of 1.3 million viewers.        

  • What would normally be a year’s worth of activity on Topshop’s Facebook page took just four days to attain.

  • Total reach of the campaign? Over 7.5 million.





2. Tesco




The supermarket wanted to stand egg and shoulders above its competitors during Easter 2013 and to achieve this, it created the innovative #Find The Eggs competition.




Shoppers were challenged to find hidden eggs to win prizes including chocolates and tablet PCs. The difference from a normal egg hunt? It was online – visiting Tesco’s competition site presented visitors with a special version of Google Street View where they were asked to locate eggs. Locations were diverse, from Downing Street all the way across the pond to New York.



  • Generated 9,293 posts.

  • The hashtag #findtheeggs trended more than Easter itself with the former generating 7,062 posts while the latter limply bounced in behind it with 1,397.

  • Tesco beat competitor Asda’s admittedly in-store-only digital egg hunt, which managed to drum up a mere 133 posts...




Salesforce Marketing Cloud

Our Tesco


3. Toys R Us




To engage with families via social media in the run-up to Christmas 2012 and throughout 2013.




The Toys R Us campaign was simple but effective – a callout was sent to parents, asking them to submit their family snaps to be featured in the company’s Big Family Album area on Facebook. The most-liked and commented-on images were then aired in the company’s Christmas commercial.



  • 90,000 new Likes were directly attributed to the successful campaign – after only a month.

  • The campaign was warmly received by parents with 51.9% saying that it produced a positive effect.



Roland Dransfield PR


Ernan Roman Direct Marketing Corp.   



  • Make your social media campaign, well, social. The more fun, involving and creative the campaign is, the more chance your target audience will get involved.

  • But ensure that the social media campaign adds value to your customer’s experience or they’ll ignore it.

  • Takeaways such as pictures add a real touch of personalisation that consumers will enjoy long after the experience itself.


Ready for the future? Download your free eGuide: Make omni-channel retailing work for you with these 6 top tips


Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Google Analytics in Only Three Numbers

Google Analytics in Only Three Numbers

Financial advisors and other professionals can decipher a lot of information from Google Analytics with three simple categories.

Marina Howell
Marina Howell 17 October 2016
Read more
How to Optimize Your Confirmation Email Design and Make It Bring You More Sales

How to Optimize Your Confirmation Email Design and Make It Bring You More Sales

Email marketing is not just about newsletters! Transactional and confirmation emails shouldn’t be neglected when it comes to design and content. An exceptional confirmation email can help you nail another purchase in minutes.

Roland Pokornyik
Roland Pokornyik 17 October 2016
Read more
Get a Complete View of Your Customer Journey in 5 Easy Steps

Get a Complete View of Your Customer Journey in 5 Easy Steps

Here's how you can get a complete view of your customer journey so that your email campaigns continue to win new customers.

Sophia Skinbjerg
Sophia Skinbjerg 18 October 2016
Read more
Omnichannel Retail: Personalizing The Customer Journey Across Channels

Omnichannel Retail: Personalizing The Customer Journey Across Channels

The reality for retailers today is that to be successful, omnichannel strategies are no longer an option but a necessity to stay competitive. Consumers want to engage with brands on social media, in a physical store, on an ecommerce site, through a mobile app, via email or through a phone call.

Larisa Bedgood
Larisa Bedgood 18 October 2016
Read more