Articles - Page287

Filters
Filter by Topic
World's Biggest Sports Club Reveals Digital Strategy

World's Biggest Sports Club Reveals Digital Strategy

At Web Summit 2014 in Dublin, Ireland Richard Arnold, MD of Manchester United spoke about their five pillars of social engagement.

Digital Doughnut Contributor
Digital Doughnut Contributor 11 November 2014
Read more
5 Hacks To Attain Content Virality

5 Hacks To Attain Content Virality

Twitch your way in creating the next viral content after learning these 5 Hacks to Attain Content Virality!

Aaron Harris
Aaron Harris 10 November 2014
Read more
Why 77% Of Shoppers Abandon Baskets

Why 77% Of Shoppers Abandon Baskets

The customer journey between entering a site and clicking to pay can be ten to twelve steps long. If it's your customer's first time doing business with you, that's twelve chances to cut and run.

Digital Doughnut Contributor
Digital Doughnut Contributor 10 November 2014
Read more
Why You Can't Ignore Mobile

Why You Can't Ignore Mobile

It's easy to get overwhelmed by marketing jargon, and it is sometimes difficult to differentiate what is crucial and what is nothing more than a buzzword. To be clear: "mobile" is not a buzzword.

Hrefna Helgadottir
Hrefna Helgadottir 10 November 2014
Read more
Ann Booth-Clibborn And Telling The Brand Story

Ann Booth-Clibborn And Telling The Brand Story

A story is the most successful form of communication in the world because its easy to consume and effortless to pass on.

Digital Doughnut Contributor
Digital Doughnut Contributor 7 November 2014
Read more
How To Find Inspiration

How To Find Inspiration

Every product shifts someone's emotion. It is easy to forget that. If you can think about that and connect with that feeling, you will have purpose

Digital Doughnut Contributor
Digital Doughnut Contributor 7 November 2014
Read more
Good Product Descriptions Are The Key To E-Commerce Success

Good Product Descriptions Are The Key To E-Commerce Success

If bad product descriptions produce poor results, what do good ones do?

Digital Doughnut Contributor
Digital Doughnut Contributor 6 November 2014
Read more
What Were the E-Commerce Trends of 2014

What Were the E-Commerce Trends of 2014

E-commerce has come a long way during the last ten years.

Digital Doughnut Contributor
Digital Doughnut Contributor 6 November 2014
Read more
Your Timetable For Winning At Content Marketing

Your Timetable For Winning At Content Marketing

Great content marketing is as much about structure as content - so here's your personal plan for doing it right.

Chloe Basterfield
Chloe Basterfield 6 November 2014
Read more
Your Guide To Real Time Marketing

Your Guide To Real Time Marketing

Brands and companies have easily accessible platforms to communicate with their audiences at any given time. Enter real-time marketing.

Julia Deutsch
Julia Deutsch 6 November 2014
Read more
I'm a Failure Too!

I'm a Failure Too!

Beverly Jackson Head of Social Marketing at Yahoo! recently spoke at Inspiration: Think Again 2014 and this is how it inspired me.

Helena Mcaleer
Helena Mcaleer 5 November 2014
Read more
Email Blast And Other American Apparel Mishaps

Email Blast And Other American Apparel Mishaps

How do you decide which events to piggyback?

Ben Hollom
Ben Hollom 5 November 2014
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Music Specific "Guide To Social Media"

Music Specific "Guide To Social Media"

With the pace of internet-things-happening, who can keep up with the dozens of social networks required? And which are specific to musicians?

Hrefna Helgadottir
Hrefna Helgadottir 4 November 2014
Read more
The Psychology Of Online Reviews

The Psychology Of Online Reviews

From that all-important first impression to ‘holes in the cheese', get inside the mind of your shoppers.

Digital Doughnut Contributor
Digital Doughnut Contributor 4 November 2014
Read more
Inspiration: Think Again With Speaker Chris Barez-Brown

Inspiration: Think Again With Speaker Chris Barez-Brown

My overview of Chris Barez-Brown's talk at Inspiration and why he stood out the most for me as a student.

Digital Doughnut Contributor
Digital Doughnut Contributor 3 November 2014
Read more
Don't Create Features. Listen To Your Customers' Needs And Create Benefits

Don't Create Features. Listen To Your Customers' Needs And Create Benefits

On just about any tech company website they'll list all the features they have in their product. This isn't helpful for the customer if you have a unique product, people are interested in how you're going...

Digital Doughnut Contributor
Digital Doughnut Contributor 3 November 2014
Read more
Shoot 'Em Up Copywriting - Don't Hire A Cowboy

Shoot 'Em Up Copywriting - Don't Hire A Cowboy

Did I say going rate? Because it hasn't been going anywhere in the past ten years and most copywriters had to reduce their rates - this is not the Eighties and champagne doesn't flow any more, you are lucky to...

Simone Castello
Simone Castello 3 November 2014
Read more
The Hidden Funnel in Acquisition Marketing

The Hidden Funnel in Acquisition Marketing

Inbound marketing does work, but marketers need to be more realistic about what it takes to put the wheel in motion.

Ian Michiels
Ian Michiels 31 October 2014
Read more
Use Social, Mobile & Location In Real Time For Live Event Promotion

Use Social, Mobile & Location In Real Time For Live Event Promotion

I caught up with a start-up 'Promogogo' in Hoxton Square and quizzed them about their Digital Marketing Strategy.

Digital Doughnut Contributor
Digital Doughnut Contributor 31 October 2014
Read more
How to Build Your Reputation Online

How to Build Your Reputation Online

How Successful Businesses Boost Their Reputation On The Web.

Digital Doughnut Contributor
Digital Doughnut Contributor 31 October 2014
Read more
Are We Ready For Wearables?

Are We Ready For Wearables?

With the increase of new wearable devices and the slow start of adaption from consumers, how will wearable technology progress?

Digital Doughnut Contributor
Digital Doughnut Contributor 30 October 2014
Read more
What

What's Under The Hood In The HP Marketing Hub?

A marketers guide to navigating "what's cool" about HP's Marketing Hub. HP has been busy, particularly over the last 18 months, and continued innovation, integration, and investment in the HP...

Ian Michiels
Ian Michiels 30 October 2014
Read more
5 Ways Retailers Can Reach The Coveted Millennial Generation

5 Ways Retailers Can Reach The Coveted Millennial Generation

How can you reach the coveted Millennial generation? Five facts you can use to target this tech savvy group.

Digital Doughnut Contributor
Digital Doughnut Contributor 29 October 2014
Read more
Convincing The Impossible: What Marketing Needs To Learn From Sales

Convincing The Impossible: What Marketing Needs To Learn From Sales

Why is marketing trying to convince everyone, everywhere?

Timothy Mettelman
Timothy Mettelman 27 October 2014
Read more
ArticlesRSS 2.0