Article

Hrefna Helgadottir
Hrefna Helgadottir 10 November 2014
Categories Mobile, Social Media

Why You Can't Ignore Mobile

It's easy to get overwhelmed by marketing jargon, and it is sometimes difficult to differentiate what is crucial and what is nothing more than a buzzword. To be clear: "mobile" is not a buzzword.

Does it work on my phone?


It’s easy to get overwhelmed by marketing jargon, and it is sometimes difficult to differentiate what is crucial and what is nothing more than a buzzword. To be clear: "mobile" is not a buzzword. Whatever online presence you have: more than half of your readers engage with it on their phones. It is not a component of a marketing strategy, or a box you can tick off on some list. It is the location of your audience interaction. What’s more, our phones are not just what we use when we’re not near our computer. 77% of mobile searches happen near a PC, which makes it our device of choice.

 

Do it right


A strong online presence consists of three main elements: email blasts, social media and a website. What it means for each one is:

1) Website:

People look things up on their phones. Imagine watching Netflix and having to check something. I don’t know about you, but I’m reaching for my phone. Google’s algorithm is sensitive to what device is being used, so it ranks websites higher that are mobile friendly. It really is so Google can give their users a better experience. 

How to do it right: Have your website mobile friendly.

2) Social media:

This one’s pretty easy, as facebook and twitter and the rest do the heavy lifting for you. Just keep in mind that the heaviest social media users are mobile users. 

How to do it right: Don’t link to content that doesn’t work on mobile.

3) Emails:

Please, please, please don’t tell us you’re not doing email blast. We have an entire blogpost on why it is the most effective means to drive sales. Do it. And when you do:

How to do it right: Make it easy to read on a mobile. (That means no zooming should be required!). 


Make it work on mobile

All this fancy list said: make everything you have online work on mobile.
Majority of ’personal’ emails are opened on mobile, and only on mobile.

Mobile traffic is estimated to take over PC traffic THIS YEAR.

Good thing to keep in mind: Mobile users have less patience than PC users.

This means, keep it short and keep it simple. Which just so happens to be a good advice in life in general: KISS.

 

 

 

Are you addicted to your phone? I know I am.

Do you consider smartphone-addiction when you talk with your fans?

Talk to us on twitter using #Promogogo or @promogogo.

(or on facebook, tumblr, instagram, linkedin, pinterest, email)

Original Post: PromoGogo

Image credit: Platypus

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