Why Alexa Traffic Shouldn't Be Forgotten

Alexa may not be as popular among marketers as it was before, but we shouldn't forget how this tool really helps and has built the online marketing community.

Graphic Designers Vs. Technology Firms

Continued from ‘Freelancers vs. Agencies', who do you hire for your website, graphic designers or technology firms and what is the difference between them?

Good Social Media Connections Have Nothing To Do With Luck

Was there ever a time when media wasn't social? The width and depth of connections with today's tools was unimaginable barely a decade ago. At the heart of it all, what you really need to execute a successful...

How To Create A Marketing Strategy

The creation of a marketing strategy is much more complicated than the marketing plan, as it provides direction to how the business wants to be represented in the market place.

How To Maximize Consumer's Attention Span

One of the main problems marketers face is to keep their audience's attention. Read more to see how you can maximize their short attention span.

Email Marketing: Subject Lines You Can Bet On

In this article, we'll discuss the importance of keeping your intended reader well inside the crosshairs, as well as how to create a reliable email marketing strategy that takes out a huge chunk of guesswork from...

How To Win Customers With Great Content

Do you adopt a systematic, planned approach to your content marketing? Read on to find out why you should do so.

There's No Need To Fear The 'M' Word

B2B marketers certainly know the importance of content, but many still face the challenge of the big M word: Measurement

Digital Marketing Career Event - New Ways To Attract Talent

Online Marketing Quotes To Be Inspired By

Do you think you lack inspirational juices for today? Get your marketing mojo active again with these 5 online marketing.

5 Ways Mobile Is Revolutionizing Marketing

Mobile devices are now the primary screens, far ahead of television and it is not a coincidence!

Freelancers Vs. Full-Service Agencies

Before you start your search for a web developer, it is important that you understand the fundamental differences among types of firms.

Content Marketing Lesson - 'Don't Be Chicken-Flavoured Vegetarian Ham'

An important lesson on how to create good content for your marketing strategy.

How Will SEO Evolve In 2015?

It was never going to be a smooth ride for Google, but that doesn't mean it isn't the right way forward. One good thing that's come out of this is that we no longer have to ask the question of whether...

Mark Twain: An Excellent Community Manager

Believe it or not Mark Twain was way ahead of his time as a leading community manager. Read how we can learn from his wisdom.

Free Social Media Listening Tools Every Business Should Use

Four free listening tools that are important for businesses to use to support their social media strategy.

Making the Most of Social Coverage - Harvester & The X Factor

What we can learn from the X-Factor about social coverage.

Influencer Marketing, 'The Soft Sell'

By adopting the ‘soft sell' approach, you will better target the right kind of influencers.

How Efficient Is Your Blog?

Here you'll find 8 ways to help you measure how efficient your blog is.

Using Marketing Collateral To Your Advantage

When it comes to marketing, you might think that traditional printed material is dead, but you can use it to up the anti on your campaigns.

What My Dog Taught Me About Social Media Marketing

You can learn from other entrepreneurs, online blogs, or even your dog. Yes, your dog- or at least my dog, Lola.

Which Of These Marketing Principles Do You Apply To Your Marketing?

You have an abundance of knowledge, skills, experience and wisdom; confidence will help you in your marketing strategy.

Conversion Rate Optimisation Unites Marketing Efforts And Sales Figures

Conversion rate optimisation is the reason for the existence of both Sales and Marketing. This eGuide explores seven methods for boosting this most vital part of metrics from the CMO's perspective - starting with...

Why Do They Call It Omni-Channel When They Mean Holistic Marketing?

As Forrest Gump said: "Stupid is as stupid does"

Ultimate Local SEO Guide 2014

Local SEO has become an increasingly important digital marketing strategy. Get all your need to know in our ultimate local SEO guide.