Article

Vicky Shelton-smith
Vicky Shelton-smith 21 November 2014

Content Marketing Lesson - 'Don't Be Chicken-Flavoured Vegetarian Ham'

An important lesson on how to create good content for your marketing strategy.


Vegetarian ham. Gross, right? This was a pretty important lesson from a recent speaker event I attended.

Far too often in content marketing, we feel we must cover everything in order to include everyone. Well, it turns out mother was right: you can’t please everyone.

Read More Digital Marketing Articles on Digital Doughnut

The moral is to be focused in your content and only write about one thing each time. If you focus on solving one problem for one part of your audience, it’s a lot better than writing some long-winded, vague blog post, which doesn’t really help anyone.

I hear your cries! What if our blog specialises on B2B strategy? Then we’d be excluding all the B2C companies and could lose out on their business. And what if we create a video channel about gaining Twitter followers, but a potential prospect doesn’t have a Twitter account? They’d be gone too.

So, as you’re creating very specific and focused content, make sure to create content for each of your audience segments. For example, you can focus on ham, but you can also have a range of chicken - just stay away from ham-flavoured chicken! You can focus on social media for one audience, but also, separately write about email marketing. Plus it helps fill your content calendar while you’re at it!

Want to go bigger? Create content on multiple channels and formats. Some readers prefer blog posts; others prefer video. Some love a good infographic, while others can’t get enough of SlideShare. By using different forms, not only are you keeping your channels populated, you’re also accommodating to a variety of genres. And it’s a good test to see which format gets shared the most.

Try it out and see if it helps your content strategy. Do you ever have this problem?

 

Original post here.

 

Read More Digital Marketing Articles on Digital Doughnut

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
The New '4Ps of Marketing'

The New '4Ps of Marketing'

Neil H. Borden, in 1964, gifted the world with the 4Ps of the Marketing Mix: Product, Price, Place and Promotion. This concept has been a cornerstone of business marketing. However, there are new 4Ps of Marketing – just as powerful and just as game changing as Neil Borden’s.

Daisy Kent
Daisy Kent 18 May 2017
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
How To Calculate Marketing ROI

How To Calculate Marketing ROI

Calculating marketing ROI is an exercise in patience and accuracy. The formula to calculate basic, short-term marketing ROI is simple: ROI = (Incremental Profit – Campaign Cost) / Campaign Cost. But marketers know that the formula—while accurate—is far too often misapplied to their efforts.

James Loomstein
James Loomstein 16 May 2017
Read more
Forget SWOT, The Pareto Rule Holds The Secret To Your Online Success

Forget SWOT, The Pareto Rule Holds The Secret To Your Online Success

One of the most important principles I've learned is the so-called Pareto Rule. This principle holds particular importance for aspiring online entrepreneurs. If you are a Blogger, Digital Marketer, Amazon Seller, AdSense expert, then Pareto’s Rule applies to your business. Understanding it is vital to your success.

Alex Papaconstantinou
Alex Papaconstantinou 17 May 2017
Read more